Watch the presentation to know about 12 merchandising tips for ecommerce. here you will find helpful guide about how to grow ecommerce business .
Source:- http://scalingretail.com/
4. 1. Keep your category pages to a minimum 5 styles.
2. If you have 5 or fewer styles when launching then stick
to 3 product images per row, and make them large images.
This way it will extend to two rows.
3. If you have only a few styles but they come in multiple
colors, show them. Customers want to see all the options
they have.
4. Always think about how your customer will want to shop.
5. 5. Create fun categories (in addition to the basic
categories) like :Sweet & Simple, Comfy & Cozy, Party Time,
Favorite Holiday Gifts. This is where you can push forward
your points of view and curate a more editorialized space for
your products.
6. Offering items within a certain price point? Gifts under
$100 is always a good idea to have if it’s within your brand
strategy.
6. 7. Best Sellers. Have you sold certain products from your brand over
and over again? It’s always great to showcase the products that do
well.
8. Sale Section. Do you have markdowns? Products that are going
to be on sale for a limited period of time? This is where you can
house them. It makes more sense to keep your sale items in their
own category than to merchandise them with products on the
regular merchandise pages.
7. 9. Add a prominent “view all” to each category page if
you have more the 2 pages of products. There is fatigue
if you have to click through more than 3 pages.
10. Categories are to be used to help customers find
your products, so don’t create too many just for the
sake of it.
11. Color Filter. Unless you have a wide variety of
products on your site, don’t bother adding this.
12. If you prefer to sell by collection, not product
category, be consistent and list the names of the
collection on the side bar.