This presentation belongs to my forthcoming book: Collaboration in the Cloud. Check it out on Amazon! Also download my FREE book "Me the Media" at http://www.methemedia.com/download/. Summary presentation: Improving Collaboration between people and between organizations is no longer optional if you want to survive in today s hyper connected business world. Speed of change, unpredictability and the increasingly social nature of the marketplace make collaboration instrumental to your company s ability to differentiate. New ways of collaboration are starting to take place within your company, across value chains and in the individual social domain of your employees. At the same time, new architecture and delivery models are bringing many new collaborative tools within reach of every person in your organization, with or without your knowledge or control. The use of personal email is one example we have learned to address, but how do you respond to personal workspaces, document sharing or instant messaging? Or even better: how does your business benefit from them? On the technology side, a volatile mix of acronyms like SOA Service Oriented Architecture, SaaS Software as a Service and Web2.0 is brewing that is drastically changing our view on the role and value of Information Technology. If left to chance there is little hope for success: you need a strategy. The new business world that is starting to show all around us is driven by autonomous, bottom up organizations where innovation and collaboration are part of the culture. In Value Chain 2.0, it is about quickly establishing combinations that offer value to the marketplace. It is about crossing boundaries and taking the full benefits from Cloud Computing and anything available As A Service, from platform to complete business solution. Also check out Amazon, where the book Collaboration in the Cloud will be available on the 1st of April 2009.

1. Collaboration in the Cloud
How cross-boundary collaboration is transforming business
Sander Duivestein

2. Times of Opportunity - Survival and Innovation
Importance of Collaboration – New Nature of the Firm
Cloud and Collaboration - Natural Fit

3. Times of Opportunity

4. PRESENT
5000 BC

5. “He who controls the
present, controls the
past. He who controls
the past, controls the
future.” George Orwell | 1984
http://flickr.com/photos/13724121@N07/2250162482/

6. http://flickr.com/photos/404notfound/230104131/sizes/o/
Hunter-Gatherer Agri-Cultural Industrial Knowledge
Religion Companies
Kingdom
1800 1960
60.000
2.500.000

7. http://www.flickr.com/photos/tiffibunny/326365634/
“Every few hundred years in Western history there occurs a
sharp transformation. Within a few short decades, society
rearranges itself; its worldview, its basic values, its social
and political structures, its arts, its key institutions. Fifty
years later there is a new world… We are currently living
through such a transformation”
Peter F. Drucker |Post Capitalist Society

8. “This is a once-in-a-lifetime
economic crisis [...] If you
stop and think about, 1837,
'73, '29, 2008, it's almost
exactly a whole lifetime
between each of the major
economic difficulties that
we face.”
Steve Balmer
http://www.flickr.com/photos/hotfromsiliconvalley/144937301/sizes/o/

9. http://flickr.com/photos/24411251@N08/2349566445/sizes/l/
Steam Engine Railway Electricity Petrochemicals Information
Cotton Steel Chemistry Automobiles Technology
1800 1990
1850 1900 1950
2009
Kondratiev Waves

10. http://flickr.com/photos/advancetogo/2679705235/sizes/l/
“We might already be beyond the age of speed, by
moving into the age of real-time”
Ivan Illich
“From atoms to bits”

11. “It is not a recession,
but a transition.”
Barack Obama
http://www.flickr.com/photos/hankins/2258173405/sizes/o/in/photostream/

12. New Nature of the Firm

13. “It is not the strongest of the species that survives, nor the
most intelligent that survives. It is the one that is most
adaptable to change.”
Charles Darwin

14. http://www.flickr.com/photos/agelakis/865975463/sizes/o/
“Networking has
been a key to
evolution since this
universe first flared
into existence.”
Howard Bloom | Global Brain

15. Changing Shape of Society

16. http://www.flickr.com/photos/statico/178870380
New Nature of the Firm

17. Value Chain 2.0

18. Cloud and Collaboration

19. are conversations”
“Markets
Cluetrain Manifest

20. “Classic economic theory, based as it is on an inadequate
theory of human motivation, could be revolutionized by
accepting the reality of higher human needs,
including the impulse to self actualization and
the love for the highest values.”
Abraham Maslow

21. “Crowdsourcing becomes key”

22. “I think when people talk about cloud computing they're
talking about taking some stuff, putting it outside the
firewall, and perhaps putting it on servers that are also
shared--or storage systems--that are also shared, perhaps
with other companies that they know nothing about.”
Steve Balmer

23. “Free is the new business model”
Chris Anderson

24. http://www.flickr.com/photos/szczur/54101979/sizes/l/
Times of Opportunity - Survival and Innovation
Importance of Collaboration – New Nature of the Firm
Cloud and Collaboration - Natural Fit

25. “The purpose is to bring
about a higher level of
consciousness about
our planet and the
imminent danger and
opportunity we face
because of the radical
transformation in the
relationship between
human beings and the
Earth.”
Al Gore
http://flickr.com/photos/ 12481400@N00/1442893185

26. Download my FREE book Me the Media
http://www.methemedia.com/download

27. Buy my new book on Amazon:
Collaboration in the Cloud
How cross-boundary collaboration is transforming business

28. Contact me at twitter.com/duivestein