INTERNET SEARCH AND THE RISE OF GOOGLE CASE STUDY

1. WELCOME TO PRESENTATION OF
INTERNET SEARCH AND THE RISE OF
GOOGLE CASE STUDY
Presented By:-
Sandeep Mane
Rajesh Mankar
Omkar Warde
Archana Pol
Kamini Patil

2. SEARCH ENGINES
• A search engine connect the key word that
user enter queries to a database.
• It has created of web page it them produce
a list of link to pages that it believes are
most relevant to a query.

3. SEARCH ENGINE CONTAIN THREE TYPES
OF COMPONENT
Web crawler
Index
Query procedure
In 2005 Google had $949 million in information
technology assets and 2,00,000 computers for
running the search engine and spent around
$400 million on maintaining its systems.

4. SEARCH ENGINE BEFORE GOOGLE
1. Archie in 1990
2. Veronica in 1993
3. Alta Vista in 1995

5. A BUSINESS MODEL EMERGES
• Bill Gross created IdeaLab,a
business incubator that
subsequently generated a
number of Internet startups, including GoTo.com

6. TWO STRATEGIES & TWO APPROCHES
• Pay-per click model • Pay the owners of high• Priced keywords low traffic websites to
place banner ads.
• To syndicate its
services.

7. GOOGLE BUSINESS MODEL
• Google looked out a search company making
good money i.e. GoTo.com.
• GoTo.com uses pay-per-click model and
auctioning off keywords.
• Google didn’t go with fact that GoTo.com include
websites in its web crawls, if they are updated and
ready to pay more.
• Google with the ideology that serve the best
possible search results to customers without
commercial considerations.

8. • Google applied the approach - innovations of
GoTo.com and Google superior relevancebased search engine.
• Google wanted to alienate the rapidly growing
user base.
• To alienate, decided to place text based ads on
the right side of page, separated from search
results from thin line.
• Google allowed users to rank ads.

9. • Google used a ‘Pickery second price’
methodology to auction off keywords.
• In mid-2000,the service dealing with 18
million search queries a day and index
surpassed 1 billion documents.
• By far the largest search engine on the web.
• By late 2000, Google introduced service,
AdWords,serving up 60 million search queries
a day.
• In Feb. 2002,google introduced new version of
AdWords.

10. • Google used a ‘Pickery second price’
methodology to auction off keywords.
• In mid-2000,the service dealing with 18
million search queries a day and index
surpassed 1 billion documents.
• By far the largest search engine on the web.
• By late 2000, Google introduced service,
AdWords,serving up 60 million search queries
a day.
• In Feb. 2002,google introduced new version of
AdWords.

11. • It contains full set of pay-per-click advertising,
keyword auctions, and advertising links ranked
by relevance.
• In 2003, Google introduced, AdSense.
• It allows third-party publishers large and small
to access Google’s massive network of
advertisers on a self-service basis.
• It also a pay-per-click service.
• In AdSense, Google splits the revenue with
publishers. It accounts for 15% of Google
revenues in 2005.

12. GOOGLE GROWS UP
• Between 2001 and
2006 Google changed
in number of ways
• Company hired a
new CEO Eric.

13. VISION AND VALUE
• To organize the world’s
information and make it
universally acceptable and
useful.
• The value is captured by
the phrase “don’t be evil.”
• Core value at Google is
“focus on the user , and
else will follow.”

14. ORGANIZATION
• Google had a flat
organization.
• Company’s approach
toward product
development.
• Hiring strategy of
Google.

15. The Growth Story
40000
35000
30000
25000
20000
15000
10000
5000
0
2004 2005 2006 2007 2008
• Rapid growth of
search based is payfor-click.
• Total global
advertising spending
on the www was
predicted to total
$26.7 billion in 2006.

16. Initial Public offer (IPO)
Reason behind
launching the IPO:
1.Gaining access to capital
2. Providing liquidity for
large number of
employee who had the
equity share

17. Company issued the two type of share
1. Class A
Profit
$106 million
In 2003
2. Class B
Revenue
$147 billion
in 2003

18. Google competitors
• Yahoo
• Microsoft’s MSN