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Welcome to
Anamika came to NID with a lot of
aspirations and dreams…to learn from
 the various disciplines, and share her
             work with all…
But her dreams were shattered
when she experienced various
   divides on this campus…




      divides of…
She saw that the
divides created
many unending
  problems…




                    This demotivated the young and
                   talented Anamika…and she didn’t
                           know what to do.
To achieve her creative goals, all
Anamika needs is a Platform for…
Introducing…
IDEA
IDEA
IDEA
IDEA
IDEA
IDEA   Introduction
IDEA
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE
SERVICE Offerings
SERVICE
1. Feedback on work


2. Information sharing


3. Platform to market
1. Feedback on work

2. Information sharing


3. Platform to market
1. Feedback on work


2. Information sharing

3. Platform to market
Interdisciplinary Information Board
What?

An information list, that displays all the classes for the
upcoming week, for all disciplines on the NID Gandhinagar
campus

Students get information about all the subjects running on
campus and they can plan their week ahead based on
interests and idle time
1. Feedback on work


2. Information sharing


3. Platform to market
Art Buffet – The Manchan Event
What?

A flea market format, arranged for Gandhinagar students,
where students get an extra opportunity to earn through their
creativity.

This will also help to develop an enterprising acumen within
the community
BUSINESS
BUSINESS
BUSINESS
BUSINESS
BUSINESS
BUSINESS   Model
BUSINESS
Scenario 1 contd.…
     After a week in NID, our very own Anamika receives a mail
     announcing the start of Manchan activities for the semester. The mail
     invites artists to share their work for open feedback.

     "What a great opportunity?" she thinks.

     This would enable her to share her work with the community and
     gain quick feedback. She can easily develop her work further and
     know whether it is worthy of monetizing.
Scenario 2
   Mayank Joshi is a knowledge seeker.
   He is a curious person who has a constant urge to utilize his time at NID
   to the fullest. He would love to attend any interdisciplinary classes, but
   unfortunately he only finds about them after they are over, at informal
   chats around khopcha.

   One Sunday strolling around the khopcha area, he finds a new
   Manchan list put up on the notice boards listing all the lectures and
   sessions of all departments (with their briefs) for the upcoming week.

   "Wow !" he exclaims. He immediately takes out his mobile calendar
   and marks the lectures he would like to attend.

   "Thanks Manchan!.....this is great" he writes on the notice board.
Scenario 3
    Ritika Kapoor aspires to become an entrepreneur after NID. She has
    a huge collection of explorations and products lying idle in her
    closet.

    She receives a community invite to register for a stall at the monthly
    'Manchan' flea market. She would need to develop her products in
    order to sell.

    If she registers with 'Manchan' for the event, she would receive
    assistance in setting up of her stall, finishing of products and their
    branding.

    “This is exactly what I needed!” She is very happy.
EXIT
EXIT
EXIT
EXIT
EXIT
EXIT
EXIT   STRATEGY
Signing off - Email
Signing off - Email
Email to spread awareness : seeking volunteers

Point enthusiastic and passionate individuals to take forward the model

Meeting with volunteers
AGENDA:
   • Transfer Manchan values and vision
   • Educate about the Business model and scalability
   • Share learning and experiences
   • Handover of resources and responsibilities
   • Facebook page authorization
   • Manchan ID authorization
   • Badges, Paper bags and Visiting cards as prototypes for future
   • Business model document for future reference

Follow up with the team occasionally
Manchan - Scalability
In order to ensure scalability of the service, the following additions can be
made in the long run:

Manchan as a whole:
• Different registration packages:
    • Monthly - Quarterly – Semester – Annual
• Lesser fees for longer registration period

Manch 1 and 2 - Informal feedback:
• Incentivize community to provide informal feedback
• Exhibition format to make the feedback session more rich
Manchan - Scalability
In order to ensure scalability of the service, the following additions can be
made in the long run:

Manch 3 - Formal feedback:
• Increase and widen the professionals database
• Instead of just digital work, hard copy of work can also be sent to
  professionals for review
• Based on the type of work, create and manage a database of students
  and corresponding industry professionals for networking purposes

Art Buffet – Manchan event:
• Profit sharing with artists
   (5% of sales to Manchan team or 10% of profit – artists preference)
• Invite buyers and visitors from other colleges and surrounding areas
• Make it a regular (quarterly) event
Manchan - Revenue Model
Current Model
    Manch 2                 Rs. 20/-
    Manch 3                 Rs. 30/-
    Art Buffet Registration Rs. 50/-

Suggested future model
    Manch 2                 Direct expense incurred + additional 5%
    Manch 3                 Direct expense incurred + additional 10%
                            Profit sharing/ incentives for the experts being
                            contacted
    Art Buffet Registration Direct expense incurred + additional 50% as
                            service charge
    Manchan registration Based on combination of Manch plans with
                            upto 30% discount based on usage
Learning and Experience
Service design has to be planned at every level, starting from Promotion, Introduction,
Communication, Service offering and Revenue collection

Opportunity mapping, Value identification and Revenue generation are key markers
towards a successful business proposition

For future execution of feedback service (Manch 2/3), detailed work description by
artists needs to be documented alongside the work, to aid viewers understanding

Manchan key services should be run parallel to create a holistic presence and
continuous impact on the campus atmosphere

Outsourced services, like bag making, cannot be a reliable dependency

Detailed costing and budgeting needs to be planned well in advance, and
availability of liquid cash for daily expenses is required
MANCHAN
MANCHAN
MANCHAN
MANCHAN
MANCHAN




MANCHAN
MANCHAN

   Team
NEHA CHOPADE    SHRUTI CHOWDHARY




SAMINA RAHMAN   CHANDRASHEKHAR
Special Thanks to
Shashank Mehta, for guiding us through the project

Prateekshankar Dixit, for constant encouragement and ideas

Pranshu Dubey, for being our first registrant

Prateek Singhi, for providing critical feedback as part of Manch 3

Krishna Patel, for sharing college resources for Art Buffet

All the Manchan and Art Buffet registrants, for enthusiastic participation

Madan bhai, for his catering services as well as encouraging Art Buffet artists

The GN community – all students, faculty and staff, for making the service and Art
Buffet a success
Service Design - Manchan

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Service Design - Manchan

  • 2. Anamika came to NID with a lot of aspirations and dreams…to learn from the various disciplines, and share her work with all…
  • 3. But her dreams were shattered when she experienced various divides on this campus… divides of…
  • 4. She saw that the divides created many unending problems… This demotivated the young and talented Anamika…and she didn’t know what to do.
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  • 8. To achieve her creative goals, all Anamika needs is a Platform for…
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  • 13. IDEA IDEA IDEA IDEA IDEA IDEA Introduction IDEA
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  • 43. Interdisciplinary Information Board What? An information list, that displays all the classes for the upcoming week, for all disciplines on the NID Gandhinagar campus Students get information about all the subjects running on campus and they can plan their week ahead based on interests and idle time
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  • 47. 1. Feedback on work 2. Information sharing 3. Platform to market
  • 48. Art Buffet – The Manchan Event What? A flea market format, arranged for Gandhinagar students, where students get an extra opportunity to earn through their creativity. This will also help to develop an enterprising acumen within the community
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  • 77. Scenario 1 contd.… After a week in NID, our very own Anamika receives a mail announcing the start of Manchan activities for the semester. The mail invites artists to share their work for open feedback. "What a great opportunity?" she thinks. This would enable her to share her work with the community and gain quick feedback. She can easily develop her work further and know whether it is worthy of monetizing.
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  • 79. Scenario 2 Mayank Joshi is a knowledge seeker. He is a curious person who has a constant urge to utilize his time at NID to the fullest. He would love to attend any interdisciplinary classes, but unfortunately he only finds about them after they are over, at informal chats around khopcha. One Sunday strolling around the khopcha area, he finds a new Manchan list put up on the notice boards listing all the lectures and sessions of all departments (with their briefs) for the upcoming week. "Wow !" he exclaims. He immediately takes out his mobile calendar and marks the lectures he would like to attend. "Thanks Manchan!.....this is great" he writes on the notice board.
  • 80. Scenario 3 Ritika Kapoor aspires to become an entrepreneur after NID. She has a huge collection of explorations and products lying idle in her closet. She receives a community invite to register for a stall at the monthly 'Manchan' flea market. She would need to develop her products in order to sell. If she registers with 'Manchan' for the event, she would receive assistance in setting up of her stall, finishing of products and their branding. “This is exactly what I needed!” She is very happy.
  • 82. Signing off - Email
  • 83. Signing off - Email Email to spread awareness : seeking volunteers Point enthusiastic and passionate individuals to take forward the model Meeting with volunteers AGENDA: • Transfer Manchan values and vision • Educate about the Business model and scalability • Share learning and experiences • Handover of resources and responsibilities • Facebook page authorization • Manchan ID authorization • Badges, Paper bags and Visiting cards as prototypes for future • Business model document for future reference Follow up with the team occasionally
  • 84. Manchan - Scalability In order to ensure scalability of the service, the following additions can be made in the long run: Manchan as a whole: • Different registration packages: • Monthly - Quarterly – Semester – Annual • Lesser fees for longer registration period Manch 1 and 2 - Informal feedback: • Incentivize community to provide informal feedback • Exhibition format to make the feedback session more rich
  • 85. Manchan - Scalability In order to ensure scalability of the service, the following additions can be made in the long run: Manch 3 - Formal feedback: • Increase and widen the professionals database • Instead of just digital work, hard copy of work can also be sent to professionals for review • Based on the type of work, create and manage a database of students and corresponding industry professionals for networking purposes Art Buffet – Manchan event: • Profit sharing with artists (5% of sales to Manchan team or 10% of profit – artists preference) • Invite buyers and visitors from other colleges and surrounding areas • Make it a regular (quarterly) event
  • 86. Manchan - Revenue Model Current Model Manch 2 Rs. 20/- Manch 3 Rs. 30/- Art Buffet Registration Rs. 50/- Suggested future model Manch 2 Direct expense incurred + additional 5% Manch 3 Direct expense incurred + additional 10% Profit sharing/ incentives for the experts being contacted Art Buffet Registration Direct expense incurred + additional 50% as service charge Manchan registration Based on combination of Manch plans with upto 30% discount based on usage
  • 87. Learning and Experience Service design has to be planned at every level, starting from Promotion, Introduction, Communication, Service offering and Revenue collection Opportunity mapping, Value identification and Revenue generation are key markers towards a successful business proposition For future execution of feedback service (Manch 2/3), detailed work description by artists needs to be documented alongside the work, to aid viewers understanding Manchan key services should be run parallel to create a holistic presence and continuous impact on the campus atmosphere Outsourced services, like bag making, cannot be a reliable dependency Detailed costing and budgeting needs to be planned well in advance, and availability of liquid cash for daily expenses is required
  • 88. MANCHAN MANCHAN MANCHAN MANCHAN MANCHAN MANCHAN MANCHAN Team NEHA CHOPADE SHRUTI CHOWDHARY SAMINA RAHMAN CHANDRASHEKHAR
  • 89. Special Thanks to Shashank Mehta, for guiding us through the project Prateekshankar Dixit, for constant encouragement and ideas Pranshu Dubey, for being our first registrant Prateek Singhi, for providing critical feedback as part of Manch 3 Krishna Patel, for sharing college resources for Art Buffet All the Manchan and Art Buffet registrants, for enthusiastic participation Madan bhai, for his catering services as well as encouraging Art Buffet artists The GN community – all students, faculty and staff, for making the service and Art Buffet a success