Design Audit

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Design Audit

  1. 1. DESIGN AUDIT ON PLATYPUS DESIGNS PVT. LTD. Mentors : Shashank Mehta & Jitendra S RajputSubmitted by : Neha Chopade | Samina Rahman | Shruti Choudhary | Snehshikha Gupta | Ujjwal T Kujur
  2. 2. AUDIT METHODOLOGY PHASE I PHASE II PHASE IIIInterest to study a design firm Brainstorming Propose directionPLATYPUS DESIGNDifferent business concept Classify problems Secondary research about similar conceptsSecondary Research Mapping opportunityStudy Prakash Vani and Platypus areas Final ProposalDesignVisit the studioObservationCasual conversation
  3. 3. PLATYPUS DESIGN WORKSHOP Since: 2007 Location: Khatraj, Ahmedabad Owner: Prakash VaniPLATYPUS EXPERIMENTAL Industry: Design Studio DESIGN LEARNING Area of work: Industrial Design, Product Design, Sculptures, Public Art, Textiles, Ceramics DESIGN STUDIO
  4. 4. THE PLACELand initially bought 20 years ago with the aim of setting up a furniture mass production factory
  5. 5. THE AMBIENCE
  6. 6. THE DEPARTMENTS PLATYPUS DESIGN DESIGN TEXTILESTUDIO/OFFICE WORKSHOP PLASTIC/WOOD CERAMIC METAL WORKSHOP WORKSHOP
  7. 7. STUDIO & WORKSHOP
  8. 8. 23 EMPLOYEES 2 DRAFTSMEN PRAKASH VANI 1 CERAMIC WORKSHOP 2 WORKERS HEAD 1 1 1 TECHNICIAN PLASTIC/WOOD METAL WORKSHOP 0 GENERAL HEAD ADMIN &ACCOUNTS 10 WORKERS DESIGN ASSISTANT 2 3 TEXTILE CARE TAKERS WORKERS
  9. 9. PLATYPUS DESIGN PROJECTS Stone Sculpture – Batra Hospital, Delhi Titanium Sculpture – Ministry of Foreign Affairs office, New DelhiSCULPTURES Wall Art (Metal) - 20 feet x 9 feet - Ministry of Foreign Affairs office, New Delhi Titanium blinds – 40 sq. feet - Private Brass Water body – 15 feet x 15 feet (2 tonnes) - Private Sal patta plates/ travel food cases for Rajdhani trains Solar Cooker – bought by Sintex for developmentINDUSTRIAL Self storage Water Heater for below poverty line population PRODUCTS Photovoltaic water cooler – Soft drinks stall (Pepsi) Amul Stall
  10. 10. PLATYPUS DESIGN PROJECTS Bus for Environment Sanitation InstituteVEHICLES Bus for National Innovation Foundation Bus for Gujarat Energy Development Association Tapestries – Private orders Lotus Tapestry – 14 feet by 10 feet – PrivateTEXTILES Arvind Mills – Bags/ diaries etc. from Indigo waste Punah – Blinds, folders, diaries etc. out of recycled plastic waste
  11. 11. PRODUCTS
  12. 12. PLATYPUS DESIGN PROJECTS Private pieces – Ceramic explorations Wall art or private sculpturesCERAMICS Agashiye – Special theme based kitchenware and crockery (development stage) Garbage picking cart – to minimize human contact SELF Sal Patta plates and lunch packs – for Rajdhani trainsINITIATED Coir production machine
  13. 13. PLATYPUS DESIGN PROJECTS
  14. 14. PRAKASH VANI Design Thinker Introvert Visionary Worked in Loves to Interior/ explore Exhibition/ Over 35 years Furniture of industry Exhibition/ experience Furniture Core importance is not business and profit, but experimentation Believes in creating a bond between the product and the user –NID 1st UG Introduce customization BATCH PLATYPUS Working Full time since 2009 1970 DESIGN Wants to provide a facility to explore and prototype Experimental – believes in doing things without any fear Collaboration Industry Mentor with NID MSME for United World Experimental
  15. 15. PUBLIC ART PROJECTKankaria Wall Mural ProjectLargest Public Art Project in the world300 m long (10,000 sq. feet)Relief work inspired from:Ÿ Cultures of AhmedabadŸ Sea tradeŸ History of businessŸ History of Ahmedabad city in generalWorking with Amitabh Gandhi (Founder, Art Underground) and NandiniGandhi (Co-founder, talking Mirrors)
  16. 16. OTHER PUBLIC ARTS IN INDIA
  17. 17. OPPORTUNITY MAPPING
  18. 18. No standard process PRICE NEGOTIATION ONLY HANDLED BY HIM AND BUSINESS DEVELOPMENT NO SET PROCESS TO NO STANDARD TO CARRY FORWARD Inconsistency in inventory DOCUMENT THE CONCEPT LAZY INTROVERT Storage space anywhere UNCLEAR OBJECTIVE LIST MISSING LOT OF DEPENDANCY ON HIM FOR LOT OF PRAKASH VANI INCOMING NO TRACK OF RAW MATERIALS PROJECTS SURVIVAL VS CONCEPT FOR SUSTAINING, GET IDEAS DILUTED TECHNICAL EXPERT ALONE, KNOWS AND HITENDRA LEFTOVER OBJECTIVE LIST MISSING UNDERSTANDS ALL THE PROJECTS VERY WELL No space to keep leftovers NO PLANNING VISION & No track of needed MISSION replenishment STATEMENT Recycle SINGLE WORKSHOP No set process to PERSON INVENTORY NO FOLLOW-UPS sell the waste MANAGEMENT material DEPENDANCY PUNAH PRODUCT MARKETING Making on order Good products but no presence in market NO INVENTORY & PRODUCT LIST NO TIMELINE, MATERIAL DETAIL &CLIENT DETAILS SEGMENTATION OF PRODUCTS IS NOT THERE NOT WELL MAINTAINED DISPLAY AREA PLATYPUS DISTANCE TRANSPORTATION FOR WORKERS DELAY IN THE SUPPLY OF RAW MATERIALS DESIGN MATERIAL EXTRA COST TO PROJECTS ALL CATEGORY OF TECHNIQUES/ INFORMATION MISSING TRANSPORTATION PRODUCTS NOT DISPLAYED ON WEB PRESENCE HIGH COMMUNICA- ATTRITION DO NOT MARKET PLATYPUS TION GAP RATE NEED TEMPORARY DESIGNERS NO PLATFORM PAY PACKAGES NEED MARKET VISION OF RESOURCE WORK ENVIRONMENT SHARING DATABASE OF PAST PROJECTS EXTERNAL DESIGNERSINCONSISTENCY BETWEEN DESIGNER AND TECHNICIAN NOT CORRECTLY SKILLED KNOWLEDGE TRANSFER INTERNAL WORKERS LONG DISTANCE LACK OF DOCUMENTATION NO PROCESS OF COMPLETED PROJECTS DOES NOT ATTEND FAIR ETC. INCOMING NO HR POLICIES APPRAISAL AND OTHER POLICIES DESIGN DOWNLOAD NOT DOCUMENTED NO PROCESS AND MATERIAL MAPPING OPPORTUNITY AREAS OF DOCUMENTION PLATYPUS DESIGN FIRM
  19. 19. VISION AND MISSION Concept based on Prakash UNCLEAR OBJECTIVES Vani’s ideologies, but no clarity of focused objectives No formal documentation of the Vision, & Mission NO DOCUMENTATION statements Difficulty to understand In order to sustain theIDEOLOGY vs. SUSTAINABILITY organization, the ideologies get neglected
  20. 20. SINGLE PERSON DEPENDENCY Decision maker for all PRAKASH VANI projects, designs, process and finances Technical Execution andHITENDRA SHAH Development In-charge All projects depend on their decision making and expertise
  21. 21. PRODUCT DISPLAY No inventory andNOT WELL MAINTAINED categorization of products No information aboutINFORMATION MISSING material, client, technique, timeline etc. All type of design and technical strengths not displayed
  22. 22. COMMUNICATION Inconsistency between INTERNAL designer and technician No website or any type of EXTERNAL web presenceNo platform for knowledge No intention of marketing sharing – internal and Platypus as a business external
  23. 23. DATABASE OF PAST PROJECTS No images/ details ofLACK OF DOCUMENTATION completed projects Design downloads not documentedExtensive work done, but no No process and material common database documentation
  24. 24. HIGH ATTRITION No standard promotions or NO HR POLICIES appraisals Salary based on type of skill Pay packages Work environmentPROBLEM WITH DESIGNERS Requirement for temporary designers Not skilled as perPROBLEM WITH WORKERS requirement Distance and location
  25. 25. WORKSHOP INVENTORY No track of incoming raw INCOMING materials LEFTOVER No process for recyclingNo standard process for No prior alert of required inventory replenishment Inconsistent storage
  26. 26. DISTANCE Need to travel long distance MANPOWER TRAVEL on their own Extra expenseMATERIAL TRANSPORTATION Delay in supply
  27. 27. PUNAH Web presence, but not PRODUCT MARKETING updated Make on specific order onlyPUNAH Good product and technique, but no marketing NO FOLLOW-UPS No follow up on online queries
  28. 28. OPPORTUNITY AREASDocumentation Facilitate participation External Sustainability and communication passing on tradition
  29. 29. QUESTIONNAIRE TABLESTATUS DOCUMENTATION - PROJECTS OPPO RT U NITY A REA S Y/ N S TA TU S REM AR KSA - Active formally Is th e p ro c e sse s use d in the pa st pro je c ts do c um e nte d so m e w he re ? N CB - Defunct Is th e file nam ing c o nsiste nt fo r a ll th e pro je c ts? Y A W ith pr o je c t c o d e bu t no d ate in the fileC - Never applied – Interested in nam e Are file s pe rtainin g to diffe re n t Y A File s a re sto r e d o nlyD - Never applied – Not interested pro je c ts sto re d in a c e n tra l lo c atio n ? afte r c o m ple tio n o f aE - Active informally pro je c t, an d ar e so m e tim e s m isse d ou t – NO C HEC K Are p ro je c t file s a c c e ssible an d Y E Only w he n p ro je c t is e dita ble to a ll? fin ishe d , it is ac c e ssible to all Are p ro je c t file s transfe rre d o ve r a Y A ne tw o rk? Is th e p ro je c t d o c um e nte d to ge th e r Y E Im age s o f a lo t m an yDOCUMENTATION – VISION AND IDEAS o n c o m ple tio n? pro je c ts is m issin g, sinc e the r e is no re sp o nsib ility of aOPPORTUNITY AREAS Y/N STATUS REMARKS single pe rso n to ta ke c are o f itIs company vision documented? N E Are e xp lo ra tio n an d p ro c e sse s u se d N EIs the company mission N E do c u m e nte d ? Is th e re a da tab ase o f im a ge s o f N Cdocumented? e xplo ra tio ns?Are the objectives of the company N E Is th e re a da tab ase o f im a ge s o f the N Cbeing documented? c o m ple te d pro je c ts?Are the vision/mission/objectives N C Ha ve pre v io u s pr o ble m s an d p ro je c t N Cshared with every new employee? failure s b e e n do c u me n te d ? Of a ll the p ro je c ts th at h av e b e e n N E c o m ple te d till n o w , a re p ro d uc t sp e c ific a tio n and te c hniqu e s do c u m e nte d ? Is th e re a c lie nt d a ta ba se b e in g Y E m ainta in e d? Is th e re a ve nd o r d ata ba se b e ing Y E
  30. 30. QUESTIONNAIRE TABLEDOCUMENTATION – INVENTORY SUSTAINABILITY & PASSING ON THE TRADITIONOPPORTUNITY AREAS Y/N STATUS REMARKSIs incoming raw material inventory in Y A/E Only applied to OPPORTUNITY AREAS Y/N STATUS REMARKSplace? Textile workshop Are there any set standards to be N CIf (a) yes, then is it documented N C followed for processes by thedigitally? employees?Is raw material segregated based on N C Is the Platypus ideology being N Bcategories? marketed effectively?Is raw material storage space well N C Is there someone to take care of the N Edefined? organization if Prakash Vani is notAre there regular internal audits of left Y E During projects and present?over material? Year end Does the design community know Y E about the workshops/facilitiesDoes the waste material sell off Y E available at Platypus Design Studio?regularly? Does Prakash Vani want Platypus to YIs leftover raw material recycled? Y E continue and grow after him?Is there a regular requirement for the Y Creplenishment of the raw materialduring the project?Is there a particular person assigned Y Eto keep a check on the raw materialrequirement?Is the inventory information available N C Bills of challans andcentrally and accessible to all? receipts are kept and stored in one file. Specific guy refers that file.
  31. 31. QUESTIONNAIRE TABLEDOCUMENTATION – INVENTORY EXTERNAL COMMUNICATION – WEB PRESENCEOPPORTUNITY AREAS Y/N STATUS REMARKSIs the display area easily accessible to N C OPPORTUNITY AREAS Y/N STATUS REMARKSpeople? Is there a website of Platypus? N CIs the display area well maintained? N C Is there any other web presence that Y BDoes it exhibit all his capabilities? N C links to Prakash Vani?Does it show the products with the N C Is the website/weblink active? N Bdetails and manufacturing details? Are their products sold through other Y BAre products being segregated by N C online portals?categories? Do clients come by word-of-mouth? Y AIs there an in charge for the display Y Earea? Does Prakash vani respond to online N BIs there enough lighting and Y A queries?ventilation in the display area? Are the products available in retail N CIs there a brochure/catalog about N C stores?the products being displayed Is there a catalog to promote his line N Cavailable for the clients ? of projects/ technology/ facilities available? Has Platypus collaborated with other N C design studios post its inception for marketing? Does Platypus want to collaborate Y A with other institutes/design studios to promote itself?
  32. 32. QUESTIONNAIRE TABLEFACILITATE PARTICIPATION PUNAH(WORKSHOPS AND FACILITIES) OPPORTUNITY AREAS Y/N STATUS REMARKSOPPORTUNITY AREAS Y/N STATUS REMARKS Is Punah, propriety of Platypus Y AAre the workshop and other facilities Y A Only known in PV’s design?known to people outside? immediate circle Are Punah products marketed well? N BCan the students from design Y E The idea and Do people know about the recycled Y Bbackground come and use the information about his products range of Punah?facility? service has not been Is there a catalogue available which Y B marketed well shows the complete range of Punah? Does Punah have a web presence? Y BCan other professional designers use Y Cthe workshops and facilities for Is the website updated regularly? N Bprototyping? Do the Punah products sell under N BDoes Prakash Vani conduct N C Platypus brand name?workshops on a regular basis to make Are Punah products available in retail N Cthe design fraternity know about the stores?capabilities of his design studio? Is the process that is being used to N B make different products for Punah, documented?
  33. 33. QUESTIONNAIRE TABLEEXTERNAL COMMUNICATION – DISPLAYOPPORTUNITY AREAS Y/N STATUS REMARKSIs the display area easily accessible to N Cpeople?Is the display area well maintained? N CDoes it exhibit all his capabilities? N CDoes it show the products with the N Cdetails and manufacturing details?Are products being segregated by N Ccategories?Is there an in charge for the display Y Earea?Is there enough lighting and Y Aventilation in the display area?Is there a brochure/catalog about N Cthe products being displayedavailable for the clients ?
  34. 34. DESIGN DIRECTIONS INTERNAL EXTERNAL PROJECTDOCUMENTATION REVIVING PUNAH INVENTORY WORKSHOP AS MANAGEMENT INNOVATION LAB
  35. 35. INTERNAL DESIGN DIRECTIONS
  36. 36. PROJECT DOCUMENTATION IDEAPlatypus design does a variety of projects with different materials and techniques and this can become a greatdatabase for anyone in this field. Also, this could be used as a reference guide for designers and students in future. DIRECTIONAll the projects that are completed need to be documented in a very simple format. The format should be easilyunderstandable with crisp information about the project.Format to be used should have the following categories: PROJECT BRIEF MATERIALS TECHNIQUE CLIENT / YEAR SPECIFICATIONS FINAL REQUIRED USED IMAGE
  37. 37. HOW WILL THIS HELP PLATYPUS IN FUTURE?SHORT TERM All projects will get documented in a specified format Easy for new employees to get hold of the working style of the organizationMID TERM New clients can look at other works being taken up by this organization Once the database is ready with a considerable amount of projects, thisLONG TERM can be published in a graphical book or an online database, which can be referred by the design fraternity
  38. 38. FEW EXAMPLES OF BOOKS & JOURNALS
  39. 39. INVENTORY MANAGEMENT IDEAPlatypus design works with a variety of material and has three different workshops viz textile, plastic/wood/metaland ceramic.In order to keep a track of the incoming raw material for all projects and to segregate them based on categories,there is a need to keep a central inventory that could be accessed by everyone on a regular basis. DIRECTIONThis inventory should have raw material tags/coded based on the specification. This code can be linked to thedelivery challans and receipts in order to keep a track of the amount used, usage and the need for replenishment.Format to be used:1. Coding based on material type:a. Material (M/P/T/W/C)b. 6-8 alpha-numeric charactersc. Specify type, grade, colord. Sourcee. Code format Material category-material-grade-sourceEg : MSS404B is stainless steel of 404 grade RAW MATERIAL SOURCE PROCUREME COLOR FOR PROJECTFormat NT DATE
  40. 40. HOW WILL THIS HELP PLATYPUS IN FUTURE? BETTER OPTIMIZING THE COMMON RESOURCE EXPENDITURES ACCESSIBILITY TOMANAGEMENT THE RESOURCES STRUCTURED EASY FOR HAND SYSTEM IN PLACE OVER AND THE INFORMATION
  41. 41. EXTERNAL DESIGN DIRECTIONS
  42. 42. REVIVING PUNAH IDEAThe concept of Punah is essentially to use recycle material and create new unique and customizable products.The USP of these products are that they connect to the users needs.The problem with Punahs initial model was that it got restricted to just one technique and there was a risk of Punahturning into a mass production facility and hence Punah despite of having lot of potential become defunct.Proposal: Revive Punah for other materials. DIRECTIONExplore recycling under Punah brand name.1.This could come as a part of self initiated projects.2.Regular workshops with artists that can be conducted to come up with new ideas to use recycle material andsuggest brands that work with recycling.3.To take up exploratory projects of other brands and help their designers to use the workshop and the facilitygiven by Prakash Vani in order to allow young designers to explore new material to make new recycled products.
  43. 43. WORKSHOP AS INNOVATION LABWhat facilities does Platypusprovide at present? Examples of such workshops in Opportunity Area: different countries: Conversion of workshop into creative hub for Techshop : A US based workshop innovation and used by designers as a prototyping prototyping facility Used by companies like Catapult design, Design FabLabs : Available in different impact countries for the same purposeMetal/wood/plastic/ceramic/textile workshop
  44. 44. HOW WOULD THIS HELP PLATYPUS DESIGNS? Long term goal Market the workshop facilities as Make a legacy Used by design Fraternity and world wide social innovation organizations. Hitendra can be a heir Innovation Labs in India Aware of different processes and methodsBut why market in this way?PV doesn’t want to put much efforts in marketing his products and Platypus DesignHe wants to experiment, explore and work towards unique projectsHe wants to share his design knowledge with young entrepreneurs and designers
  45. 45. THE PROPOSALWe propose : To market platypus not as a design studio but as an Innovation Workshop FacilityWhat do you require?A web presence telling the facilities/workshops and the tools that are available at Platypusdesign.Who would be benefitted with this?ExternalDifferent organizations who take up different social innovation projects around the world and need workshops to doprototyping in different countriesArtists and professional designers who do not have the facility but want to do something differentStudents who have ideas, but no facility to convert the ideas in a tangible productInternalEstablish oneself as an Innovation hubChance to work on exciting and unique projectsMentoring and guiding the people with your knowledgeTaking it forward as an Innovation institute/hub
  46. 46. EXISTING SCENARIOS ON THE SAME MODELOrganizations like Catapult Designs, use workshop facilities in differentcountries to complete their prototyping of social innovation projects.Fab lab is one such organization that provides workshop facilities tocompanies like Catapult Design in different countries.They have workshops around the world including India.In India, they have the facilities available in 5 cities.
  47. 47. LEARNINGS AND EXPERIENCEFor a design audit it is important to see a holistic approach and solution towards anyopportunity area.It is also equally important to understand all the stakeholders who would be involved in theentire process and proposal.It is not about auditing just the organization but coming up with suggestions and solutionsthat helps both the internal as well as external stakeholders in the process.Since there is not much information that is available on net about Prakash Vani and Platypusdesign, it was a new learning experience for us where we researched through in a differentway to get more insights about this organization.It is an organization whose core mission is not business or profit but to experiment. Socoming up with suggestions/proposals that goes well with the ideologies of Prakash Vaniwas interesting as well as challenging.It was of key importance to understand and propose solutions that would actually interestPrakash Vani, and will be helpful in achieving his vision for the organization.
  48. 48. THANK YOU

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