Best Salespeople convince customers that they need what they have to sell.

1. Sales Process:
Uncovering
of Budget

2. In Sales, one of the
CRITICAL things is to
uncover Customer’s
Need and Budget
Saleem Nooruddin, Al Khoory Solutions, Dubai, UAE

3. Often customers
are reluctant in
expressing what
they want and at
what price.
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

4. Ask Questions
The Salesperson
should help them to
articulate their needs
by asking Questions
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

5. The questions
should revolve
around
CUSTOMER’S needs
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

6. Sometimes people
don’t ask
themselves TOUGH
QUESTIONS
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

7. Then the
Salesperson has
to ask them,
but tactfully
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

8. Different
Cultures may
require different
techniques
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

9. But the core remains
the same,
Salesperson should
know the
requirements
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

10. In the process
Salesperson can
provide INSIGHTS
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

11. INSIGHTS are
based on the
expertise of the
field
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

12. Salesperson
generally has
the advantage
here
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

13. And he or she
also GUIDES the
conversation
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

14. If a Salesperson
successfully
defines the
need/s
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

15. Customer is
more likely to
come up with
the money
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE

16. www.linkedin.com/in/saleemnooruddin
www.twitter.com/saleemnooruddin
Saleem Nooruddin, Al Khoory Solutions,
Dubai, UAE