The document provides guidance on developing an effective marketing strategy and plan for a small business. It outlines key elements to include such as defining the customer, competitors, and unique value proposition. Recommendations are given for online and offline research, branding and logo development, and low-cost marketing tactics like social media, blogging, email newsletters and community events. The summary emphasizes that targeting a niche market and maintaining focus on core marketing programs while open to new ideas are keys to achieving marketing success for small businesses.

1. Cost Effective Small Business Administration/SCORE How to Start a Small Business Susan Campbell Marketing Consultant twenty . five EIGHT Group Washington, DC Phone: 202 360 8017 E-mail: swcamp@aol.com