Eric Squair, Online Communications Consultant

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Ways Google Analytics Helps You Track Social Media …

Ways Google Analytics Helps You Track Social Media

Google Analytics is an incredibly powerful (and free) tool that tells you exactly how your audience is interacting with everything you publish online. During this session we will look at five ways this powerful platform can help you track results and give you insights into what’s working—and what’s not—with your online efforts.

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  • 1. Google Analytics for Social Media June 2012 Eric Squair | eric@squair.ca
  • 2. Eric SquairGoogle Analytics for Social Media | eric@squair.ca
  • 3. Google Analytics How many visits didour site get last month? Google Analytics for Social Media | eric@squair.ca
  • 4. Google AnalyticsWho are our highest-value visitors, where do they come from, and what do they want? Google Analytics for Social Media | eric@squair.ca
  • 5. 1. Install Analytics (Properly) A web-based tool that records (anonymously) visits to your website Google Analytics for Social Media | eric@squair.ca
  • 6. 2. Set GoalsSome definition of success for your site. Successful completion of a goal is a ‘conversion’ Google Analytics for Social Media | eric@squair.ca
  • 7. 3. Use Social Settings Social Reports give detailed information on visits from social media to your site Google Analytics for Social Media | eric@squair.ca
  • 8. 3. Social SettingsGoogle Analytics for Social Media | eric@squair.ca
  • 9. 4. Webmaster ToolsGoogle Webmaster Tools tells you how the rest of the internet is interacting with your site Google Analytics for Social Media | eric@squair.ca
  • 10. 5. Ignore Garbage flickr: RobW_Google Analytics for Social Media | eric@squair.ca
  • 11. Garbage!Google Analytics for Social Media | eric@squair.ca
  • 12. Not Garbage!Google Analytics for Social Media | eric@squair.ca
  • 13. Recap1. Install Analytics (Properly)2. Set Goals3. Set up ‘Social Settings’4. Link to Google Webmaster Tools5. Ignore Garbage Google Analytics for Social Media | eric@squair.ca
  • 14. For more information: http://analytics.google.com Conversion Universitygoogle.com/support/conversionuniversity Google Analytics for Social Media | eric@squair.ca
  • 15. Google Analyticsfor Social Media Questions? eric@squair.ca Google Analytics for Social Media | eric@squair.ca