Garth Japhet at SIX Spring School 2011

395 views
353 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
395
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Garth Japhet at SIX Spring School 2011

  1. 1. Co – Creating Democracy: Citizen Passion in the 21st Century<br />Garth Japhet<br />
  2. 2. Mass Communication is the most powerful social change tool in the world<br />
  3. 3. Story<br /><ul><li> Its Popular and is what people watch at prime time.
  4. 4. People have learnt through drama for centuries – We are hot wired for story
  5. 5. Can deal with the complexity of social issues.</li></li></ul><li>As good as if not better than the best of what is locally available<br />THE SOUL CITY EDUTAINMENT MODEL<br />Lead Intervention and Brand builder<br />TV and radio Drama<br />
  6. 6. THE SOUL CITY VEHICLE<br />Mass media – Annual Seasons – Multiple issues over time.<br /><ul><li> 13 part prime time TV drama – one of the 3 most watched programmes in SA, longest running, in another 12 countries.
  7. 7. 60 part radio drama in 9 languages</li></li></ul><li>Intervention Design<br />Audience Research Process, (Qualitative)<br />Expert Consultation<br />(partnerships)<br />Literature Review<br />Barriers to change<br />Message Brief <br />Pre test<br />Write <br />2 years<br />Intervention<br />
  8. 8. Clip<br />
  9. 9.
  10. 10.
  11. 11. Leveraging the Popularity of the drama for targeted impact<br />The Shrek Approach<br />
  12. 12. THE SOUL CITY:IHDC VEHICLE<br />Booklets– over 40 million distributed<br />
  13. 13.
  14. 14.
  15. 15. Individual<br />Training<br />1,5 million people trained in last 2 years<br />Helpline<br />
  16. 16. Advocacy<br /><ul><li>Lobbying
  17. 17. Media advocacy</li></li></ul><li>Youth and Schools<br /><ul><li> Aimed at 8-12 year olds
  18. 18. TV drama Series
  19. 19. Radio drama in 9 languages
  20. 20. Schools resources
  21. 21. Parenting resources</li></li></ul><li>Community Mobilization Buddyz Clubs <br />5000 clubs nationally over 100 000 children, mainly rural, mainly vulnerable. <br />
  22. 22. EVALUATION<br />
  23. 23. Soul City reaches 30 million people across 10 countries. Empowering people and enabling them to co-create their own futures<br />National Survey<br />
  24. 24. Identifying<br /> with Soul City <br />
  25. 25. Enhance the quality and quantity of social collaboration<br />
  26. 26. Key Features<br />Connects people to each other based on social interest and location. <br />Offers incentives for social action through rewards that matter.<br />
  27. 27.
  28. 28.
  29. 29.
  30. 30.
  31. 31. Key Features<br />Allows people to form groups and network with each other.<br />
  32. 32.
  33. 33. Key Features<br />Provides information, location data and ideas for action on 16 different social issues. <br />The “knowledge bank”<br />(Arts and culture, sports and recreation, environment, health, HIV/AIDS, relationships, personal finance, small business, faith, parenting, youth, pets and wildlife and building communities)<br />

×