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Co – Creating Democracy: Citizen Passion in the 21st Century Garth Japhet
Mass Communication is the most powerful social change tool in the world
Story ,[object Object]
 People have learnt through drama for centuries – We are hot wired for story
Can deal with the complexity of social issues.,[object Object]
THE SOUL CITY VEHICLE Mass media – Annual Seasons – Multiple issues over time. ,[object Object]
 60 part radio drama in 9 languages,[object Object]
Clip
Leveraging the Popularity of the drama for targeted impact The Shrek Approach
THE SOUL CITY:IHDC VEHICLE Booklets– over 40 million distributed
Individual Training 1,5 million people trained in last 2 years Helpline
Advocacy ,[object Object]
Media advocacy,[object Object]
TV drama Series
Radio drama in 9 languages
Schools resources
Parenting resources,[object Object]
EVALUATION
  Soul City reaches 30 million people across 10 countries. Empowering people and enabling them to co-create  their own futures National Survey
Identifying  with         Soul City
Enhance the quality and quantity of  social collaboration
Key Features Connects people to each other based on social interest and location.  Offers incentives for social action through rewards that matter.
Key Features Allows people to form groups and network with each other.
Key Features Provides information, location data and ideas for action on 16 different social issues.  The “knowledge bank” (Arts and culture, sports and recreation, environment, health, HIV/AIDS, relationships, personal finance, small business, faith, parenting, youth, pets and wildlife and building communities)

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