https://www.dropbox.com/s/ecal5ecy22w5l08/session%202.pdf?dl=0

2. Introduction to Marketing
By: Toqa Amr & Mohannad Ezz

3. 3 stages before Marketing
• Idea
• Organization
• Product or Service

4. Product Service
Can be owned
Can be return
Tangible
Can’t be owned
Can’t be return
Intangible

5. Augmented product
Actual product
Core Product

6. 3 stages before Marketing
• Idea
• Organization
• Product or Service

7. What is Marketing?
Marketing is everything you do to place your product
or service in the hands of potential customers

8. Marketing Mix
Product Price
Place
Promotio
n

9. Marketing Principles
• Principle of consumer value
• Principle of differentiation
• Principle of segmentation, targeting, and
positioning

10. Segmentation
Market segmentation is the process of dividing marketing into distinct
subsets where any subsets maybe selected as a marketing target

11. Segmentation methods
•Characteristics of the customer
•Geographic segmentation

12. What is your target segment?

13. Positioning

14. Apple Positioning statement
Apple computer offers the best personal computing experience
to students, educators, creative professionals and consumers
Around the world through its innovative hardware
software and internet offerings

15. Market Research

16. AIDA Formula
Attention Interest
Desire Action

17. Any Questions?

18. Thank you!