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Guy Kawasaki 10/20/30 Rule-English/Korean
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Guy Kawasaki 10/20/30 Rule-English/Korean

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  • 1. Guy Kawasaki 10-20-30 Presentation Rule가이 가와사키의 10-20-30 프레젠테이션 법칙10 Slides, not fifty10 장의 슬라이드I don’t care if you have a curve jumping, paradigm shifting, p2p, google ad word,social network optimized, sequel based way to sell dog food online.10 slides, that’s all we can handle.당신의 비즈니스가 얼마나 복잡하고 거대한지 관심 없습니다.10 장의 슬라이드로 표현하세요. 그것이 우리 투자자들이 다룰 수 있는 최선입니다.Give these 10 Slides in 20 minutes10 장의 슬라이드로 20 분 안에 설명하기You may have a 1 hour meeting, but you’re using a windows laptop.It’s going to take you 40 minutes to make it work with the projector.(joke)당신이 1 시갂의 투자미팅 기회를 갖게 된다면, Windows 를 사용하는 당신은 40 분을프레젠테이션 세팅하는 데 쓰게 될 것입니다.(가이 가와사키는 Apple 에서의 경력이 있습니다)Smallest font you should use is 30 points폰트 사이즈 30 이 당신이 사용할 수 있는 가장 작은 사이즈라고 생각하세요.You should use 30 points for two reasons:First, the kind of people you’re pitching to look like that.Second, by having a 30 point font you have to put a lot less text.This forces you to actually know your presentation.Also, just put the core of the text on your slide.If you need to put 8 or 10 point fonts there, it’s because you don’t know your material.If you start reading the material, the audience will figure out you are a bozo (dumb).They are going to say to themselves “This bozo is reading his slides. I can read faster thanthis bozo can speak. I will just read ahead.”If you don’t believe me, I’ll give you an algorithm.Find out the age of the oldest person in the audience and divide that by two. Use that fontsize. Unless you are pitching to 16 year olds, don’t use 8 point font.30포인트를 써서 핵심적인 내용만을 슬라이드에 표현하세요.슬라이드에 8포인트, 혹은 10포인트를 써서 표현해야 하는 디테일한 내용들이 있다면,그것은 당신이 발표를 할 때 발표내용을 그저 ‘읽는 것’처럼 보이게 만들 수 있습니다.

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