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Ryan CEO English Seminar-Day 3


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Ryan CEO English Seminar-Day 3

  1. 1. English CEO Seminar<br />Day 3: <br />September 5th, 2011<br />Topic: VC/Cultural Differences<br />
  2. 2. Seminar Curriculum<br />5 Part English Seminar<br />Part 1: 8/22/11<br />Part 2: 8/29/11<br />Part 3: 9/05/11<br />Part 4: 9/19/11<br />Part 5: 9/26/11<br />Class Hours: 7:00-9:00pm<br />Location:Nulikum Square<br />
  3. 3. Seminar Focus<br />Elevator Pitch<br />Presenting Effectively to Venture Capitalists<br />Learning Cultural Differences<br />Increased Ability to Freely Talk in English<br />
  4. 4. Day 3 Focus<br />Work on Elevator Pitch: Market, Advantage<br />Venture Capitalist Roles<br />Venture Capital/Business Differences<br />Foreign Investor Difficulties<br />IR Timeline<br />
  5. 5. SmugMug Elevator Pitch<br />
  6. 6. Elevator Pitch Structure<br />Yourself <br />Company <br />Team <br />Market <br />Advantage <br />Profits <br />Conclusion<br />5 W’s<br />WHATis your company?<br />WHAT doesyour COMPANY do?<br />WHO does your company do it for?<br />WHY do they care?<br />WHY is your company DIFFERENT?<br />
  7. 7. Korean ‘Graveyard’<br />Labor Unions<br />‘Graveyard’ of foreign firms<br />Ticket Monster’s Daniel Shin: Korea’s Uniqueness comes from 2 Factors:<br />Timing<br />Barriers to Entry<br /><<br />
  8. 8. What is a Venture Capitalist?<br />More than just high risk investment…<br />Strategic (growth assistance)<br />Interpersonal<br />Support (management assistance, monitoring)<br />Maximizing value for portfolio company<br />Then…getting reward through IPO/M&A<br />
  9. 9. Venture Capitalist Time Spent<br />
  10. 10. Venture Capital Differences<br />American<br />Venture investing companies<br />Investment for return<br />Potential high early stage investments<br />Staged financing<br />Bigger venture funds<br />More pension funds/insurance companies<br />Korean<br />Mainly group or corporation based (Ex: Samsung Group)<br />Investment in business related partner<br />Generally less investment and lower early stage investments<br />Smaller venture funds<br />
  11. 11. Venture Capital Differences<br />American<br />Control and Oversight are more important<br />More partners, frequently attend board meetings<br />Less companies per VC<br />More time spent monitoring funds in portfolio<br />Korean<br />More selection and funding based (hands off)<br />More fund assistance focused (finding and investing)<br />More companies per VC<br />Some more ‘loan’ based (payback required)<br />
  12. 12. Presentation Differences<br />American<br />Few bullet points, info on the slides<br />Mostly images, headlines<br />Focus: the presenter<br />Korean<br />Lots of bullets, information on the slides<br />Like a book<br />Focus: the PowerPoint<br />
  13. 13. Foreign Investment Difficulties (Investor POV)<br />Harder for VCs to find you <br />Meetings are less frequent<br />Different Laws<br />Differences in Business Cultures<br />Exit Strategies<br />Many other issues; banking, accounting, tax<br />Main Point: <br />Don’t assume foreign investors understand investment in Korea<br />
  14. 14. Foreign Investment<br /><ul><li>Begun spending more abroad
  15. 15. Almost 60% investing outside of the country
  16. 16. Well trained, reasonably priced engineers
  17. 17. Know how to build local services
  18. 18. “Local talent, local markets”
  19. 19. Dixon Doll, founder of DCM, an Asia-focused venture firm:
  20. 20. Asian countries: advantages over the U.S. in technology</li></li></ul><li>Foreign Investment<br /><ul><li>Investing abroad?
  21. 21. 57% will increase investments in next 5 years
  22. 22. Most important sectors
  23. 23. Cloud computing
  24. 24. Social media
  25. 25. Software
  26. 26. Healthcare services</li></li></ul><li>Venture Capital Cycle<br />
  27. 27. IR Timeline<br />Bridging Investment<br />2nd Investing Event<br />1stInvesting Event<br />3rd Investing Event<br />Pre investment<br />Post and Pre Inv.<br />Post and Pre Inv.<br />Planning how to sell your company to the next stage of investors: <br /><ul><li>Elevator pitch
  28. 28. Presentation
  29. 29. Added confidence from prior investment</li></li></ul><li>Element Bars (Investment)<br />
  30. 30. After Class Assignment<br />Finish the Profits and Conclusion Sections of the English Elevator Pitch<br /><ul><li>Email the parts before the next class
  31. 31.</li></ul>Preview of next class:<br /><ul><li>Elevator Pitch
  32. 32. Elevator Pitch Presentation/Discussion
  33. 33. VC Feedback</li>