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IR CEO English Seminar Day 1 notes version


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IR CEO English Seminar Day 1 notes version

  1. 1. English CEO Seminar<br />Day 1: <br />August 22nd, 2011<br />Topic: <br />Elevator Pitch, Investor Concerns<br />Ryan Huddleston<br />
  2. 2. Seminar Curriculum<br />5 Part English Seminar<br />Part 1: 8/22/11<br />Part 2: 8/29/11<br />Part 3: 9/05/11<br />Part 4: 9/19/11<br />Part 5: 9/26/11<br />Class Hours: 7:00-9:00pm<br />Location:Nulikum Square<br />Ryan Huddleston<br />
  3. 3. Introduction<br />Ryan Huddleston<br />From Tennessee, United States<br />Been in Korea 1 and a half years<br />Majored in Economics and International Business<br />Ryan Huddleston<br />
  4. 4. Seminar Focus<br />Elevator Pitch<br />Presenting Effectively to Venture Capitalists<br />Learning Cultural Differences<br />Increased Ability to Freely Talk in English<br />Ryan Huddleston<br />
  5. 5. Day 1 Focus<br />Definition of an Elevator Pitch <br />What do Investors Care About?<br />Examples of Effective Elevator Pitches <br />Why is this important to you? <br />Ryan Huddleston<br />
  6. 6. What is an Elevator Pitch?<br /><ul><li>Briefly explain your company
  7. 7. Within the time you are on the elevator </li></ul>(Maximum - 2 minutes)<br /><ul><li>Purpose = Get Attention</li></ul>Ryan Huddleston<br />
  8. 8. Getting Started<br />Describe your business in one sentence!<br />Ex. Facebook: We are an internet based, social networking service<br /><ul><li>If not, Keyword: game developer, search engine, etc…</li></ul>_________________________________________<br />Ryan Huddleston<br />
  9. 9. What do VC’s Care About?<br /><ul><li>심사원의 궁금한 점: </li></ul>문제점<br />해결방안<br />사업모델<br />핵심역량(근원적 비법)<br />마케팅과 판매경력<br />경쟁사 구도<br />경영진 <br />향후 계획<br />과거와 현 상태 <br />종합적인 분석 <br />VC’s care about:<br />Problem<br />Your solution<br />Business Model<br />Underlying technology<br />Marketing and sales<br />Competition<br />Team<br />Projections and Milestones<br />Status and Timeline<br />Summary and Call to Action<br />Ryan Huddleston<br />
  10. 10. Elevator Pitch를 할때 꼭 명심해야 할 사항?<br />1. What is your Product or Service?<br /><ul><li>하는일을 간단하게 설명한다. </li></ul>2. Who is in your Market?<br /><ul><li>타겟 시장과 산업에 대해 간단하게 설명한다.</li></ul>3. What is your Revenue Model?<br /><ul><li>이사업이 왜 돈이 되는 사업인가를 설명한다. </li></ul>Ryan Huddleston<br />
  11. 11. Elevator Pitch를 할때 꼭 명심해야 할 사항?<br />4. Who is behind the company?<br /><ul><li>회사 구성원들과 성과를 간략하게 설명한다. </li></ul>5. What is you Competitive Advantage?<br /><ul><li>경쟁자들에 비해 우수한 이유가 무엇인가? </li></ul>Ryan Huddleston<br />
  12. 12. Structure <br /><ul><li>CEO: Brian Chesky
  13. 13. Matches finders with seekers
  14. 14. Two, conference: offered rooms
  15. 15. Travelers, Renters
  16. 16. Design, Variety, Security
  17. 17. 2010: $10 mil, value: $1.3 billion
  18. 18. 2010: 800% growth, $112 mil. Inv.</li></ul>Yourself <br />Company <br />Team <br />Market <br />Advantage <br />Profits <br />Conclusion<br />Description: We are a global online marketplace allowing anyone to rent out extra space.<br />Ryan Huddleston<br />
  19. 19. Example: SONGZA<br />Ryan Huddleston<br />
  20. 20. Preparing an Elevator Pitch <br />Elevator Pitch should:<br />Be Simple and Short<br />Avoid Jargon (전문용어)<br />Be Organized and Direct<br />Be Greed Provoking<br />Be Convincing<br />Make a Story, Make Sense<br />Sell a part of your company, not your product<br />Be Reward Oriented, not Accomplishment<br />“Be clear, be brief, be seated”<br />Ryan Huddleston<br />
  21. 21. Preparing an Elevator Pitch <br />You have Two Options:<br />Be Comfortable <br /> = Seemingly Structured and Natural<br />Mostly Memorized<br /> = Structured and Seemingly Natural <br />Ryan Huddleston<br />
  22. 22. Purpose of an Elevator Pitch?<br />Make sure you stand out<br />So they remember your Company. <br />Emphasize your competitive advantage.<br />Do NOT overstate your strengths <br />Sell your company and passion.<br />Ryan Huddleston<br />
  23. 23. Example Elevator Pitch<br />Company: Ning<br />What is Ning? Let’s Deconstruct…<br />Ryan Huddleston<br />
  24. 24. More Examples:<br />Kongregate<br />Ryan Huddleston<br />
  25. 25. After Class Assignment<br />Finish the Yourself, Company, and Team Section of the English Elevator Pitch<br /><ul><li>Email the Draft before the next class
  26. 26.</li></ul>Preview of next class:<br /><ul><li>How to answer investor questions
  27. 27. Investor point of view
  28. 28. Presenting Effectively
  29. 29. IR Timeline</li></ul>Ryan Huddleston<br />