Alis Presentation 1233178688386596 3
Upcoming SlideShare
Loading in...5
×
 

Alis Presentation 1233178688386596 3

on

  • 473 views

All you wanted to know about how news gets to you.

All you wanted to know about how news gets to you.

Statistics

Views

Total Views
473
Views on SlideShare
472
Embed Views
1

Actions

Likes
0
Downloads
3
Comments
0

1 Embed 1

https://www.mturk.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Alis Presentation 1233178688386596 3 Alis Presentation 1233178688386596 3 Presentation Transcript

  • Lifecycle of a news story How using web 2.0 tools is changing the way journalists source, research, present and share news by Alison Gow
  • Sourcing article Web 1.0
    • Reporter gets potential story via:
    • Phone call or meeting with contact
    • Letter to the editor
    • Email
    • Comment on the newspaper's web forum
    • Item in a publication or website
    • Video on YouTube
    • Punter walks into office and asks to speak to a journalist
  • Sourcing article Web 2.0
    • Reporter gets potential story via Web 1.0 and:
    • Link posted on a social network
    • RSS feed of news and message board posts
    • Status update or link on a micro-blog
    • Twitter search
    • Search of blog post
    • Comment on the reporter's blog
    • Online forums
  •  
  • Sourcing article Web 2.0
    • Email/post/link via reporter/newspaper's MySpace or Facebook page
    • Podcast
    • Online searches
    • Threaded video debate
    • An incident live-streamed onto a website
  • Reporter researches Web 1.0 story
    • Phones/meet contacts to verify information
    • Searches internet for background/experts
    • Finds expert and emails questions.... includes response in written article
    • Sets up photo opportunity with picture desk
    • Writes article and sends to newsdesk
  • Reporter researches Web 2.0 story
    • All of the Web 1.0 ways plus:
    • Crowdsources idea using social networks
    • Uses blog searches and blog translators to find posts and experts worldwide
    • Uses own blog to post developing story and ask for input and suggestions from readers
    • Sets up online survey and poll (promoted via linking from own blog, Facebook page and online forums)‏
  •  
  • Reporter researches Web 2.0 story
    • Posts links and questions on specialist message boards
    • Searches social boomarking tools for related issues
    • Uses video discussion site to seek views
  •  
    • Records telephone/Skype interview for podcast
    • Collates findings and discusses package with print and digital news editors
    • Films video reporter
  •  
    • Begins writing detailed analytical article for print production illustrated with quality images some found by picture desk using photo-sharing Creative Commons pool
  • Presenting the story Web 1.0
    • Newsdesk checks copy, adds com-on for readers to send their views via email or letter to the editor or via the online forum
    • Copy sent to subs for layout on page
    • Content and photo uploaded onto website following morning after publication of print product
  • Presenting the story Web 2.0
    • Copy checked by newsdesk for content style and reporters email phone number blog url keywords for tagging and postcode for geo-tagging along with relevant links
    • Sent to subs for layout on page, multimedia package uploaded to website..
  • The multimedia package
    • Link placed to story in newspapers forum
    • Downloadable podcast
    • Image slideshow with reporters voiceover
    • Video report embedded in online article
    • Article leads the morning and midday news bulletins on newspaper website
    • Video report uploaded to newspaper's channel
  • Leveraging Web 2.0
    • Images uploaded to newspaper's Flickr site
    • Readers' q&a with expert in online liveblog hosted by newspaper
    • Googlemap offering locator plus internal and external links to associated issues
    • Words links video and images combined in Dipity timeline and embedded on website
    • Meanwhile...
    • Reporter blogs on story outcome and links to associated articles and external blog posts
  • Sharing the story Web 1.0
    • Newspaper sold on streets for around 12 hours
    • Shovelware story and images on website's main page until overtaken by more news
    • Readers may find it using search facility
    • Radio may pick up story and report (without crediting source)‏
    • Forum members debate issue briefly
    • Readers discuss story with family, friends or colleagues
  • Sharing the story Web 2.0
    • Newspaper sold on street for a day
    • Online news story seo-d for heigh visibility searches
    • Story and links seeded on appropriate website front page with links
    • Headline and link to content promoted via twitter feed
    • RSS subscribers sent article and lnks to associated content
    • Article included one-mail newsletter to subscribers, with link back to website
  • Leveraging Web 2.0 for sharing
    • Video report on website, youtube and embedded on Facebook page and reporter's in-house blog
    • Content again features in following day newspaper – in web blurb of top 5 most read stories
    • Forum moderator encourages comments and promotes topic
    • Content highlighted on social bookmarking sites
    • Included in news widget feed for reporters to add to their own web page/blog
  • The readers may
    • Share the article by emailing links to contacts
    • Post their views on external message boards and link background
    • Blog about the article and link
    • Tweet and link
    • Save it to their own social bookmarks or digg it
    • Join the newspaper's flickr group, Facebook page
    • Forward e-newsletters
    • Add the news widget
  •  
  • Just talk about it
  • What next? Web 1.0
    • Forum comments might be reverse published in paper via a from our forums column
    • A reader might ring in with a follow-up tip email write or post on the online forum
  • What next? Web 2.0
    • Reporter monitors
    • Blog traffic for activity and routes
    • Uses online search tools (for alerts, messageboards, tweets and blog posts) to see who, where and how the article is being discussed
    • Comments and reactions arrive via reporter's blog, forums, messageboards, social networks, youtube ratings, Twitter... to name but a few
  • And then...
    • Reporter gets several potential new lines of investigation and can begin using online tools again to research these emerging stories