PESTEL Analysis on Flipkart whcih is is an E-commerce website. Starts with introduction of Flipkart and its acquisition. And then continuining to PESTEL analysis of it. And how it is performing in near future

1. The online Megastore
Submitted By
Hitesh Aasnani
Neha Pandya
07
16
Ruchita Jain 39
Sakshi Sharma 40
Vinjal Soni 50
Yusuf 54
Submitted to:
Prof. Shreshtha Dabral

2.  Introduction
 Overview of the company
About the company
History
Current status of the company
 Environmental analysis
Internal environment
Macro
Micro

3. • Flipkart- Worlds top 10 most visited E-commerce website in
India with regards to traffic.
• Multiple payment methods available for customers to make
payment more easy.
• Also know as the Indian Amazon
• Fastest growing e-commerce website in India
• It sells nearly 30 products per minute.

5.  Founded in 2007 by Binny Bansal & Sachin Bansal.
 Started with selling of Books,
 Operation exclusive to India, with HQ at Bangalore, Karnataka
 First book sold- “Leaving Microsoft to change the world” by john Wood
 Later expanded business in other products like
• Electronic goods
• Apparels
• Home and kitchen appliances etc.
History

6. We Read
2010
2010
2012

7. The Great Bansal Wedding (2014)

8. • 22nd May2014
• Flipkart acquired Myntra for 2000 crore.
• Future investment of 600 crore in the fashion
industry by Flipkart

9. The vision Working
• To become the global
leader in the fashion
industry
• To eradicate the
competition because to the
other competitor in the
market like Snapdeal
Amazon etc.
• Myntra will operates as
other entity of Flipkart
under the umbrella brand
• The CEO of Myntra Mukesh
Bansal will join the Flipkart
board and head the fashion
division of Flipkart

10. • Started with a funding of INR 4,00,000 by the owners
and now a billion dollar company.
In 2013:
• Flipkart Raised USD 160 Million from private equity
investor
• Flipkart is operating online since the beginning of the
company
• First offline store opened in Bangalore named fliptomania
• Company is going ahead with more offline store in Metro cities
like Delhi, Kolkata, etc.

11. • Internal Environment
• Micro analysis
• Macro analysis

12. • On time product delivery by its own logistic company
• Attractive payment modes
• Attractive & Hourly discount Coupons
• Advance search engine optimization
• Customer database management
Mobile app availability for
mobility customer

13. Capabilities Company policy
• Founders had a prior working
experience with Amazon.
• Used their work experience in
their own company
• With a better strategy
• A broader vision
• A need to become CEO’s
• EMI Option availability
• 24*7 customer support
• Customer satisfaction
• Major focus on packaging
• Customer reviews

15. Company
Name
Industry type Started Employees Alexa
rank
Slogan
Flipkart Online market
place
(Private)
2007 10000 110;7
India
The online
megastore
Snapdeal Online market
place
(Private)
2010 2000+ 291;15:
India
Bachate
raho!
Amazon Online market
place
(Public)
1995 132600
(July 2014)
10 We sell stuff
Myntra Online
(Private)
2007 201-500 258 India’s
largest
online
fashion
store
Shopclues Online Market
place
(Private)
July 2011 500-1000 730
India:
57
India’s first
and largest
managed
market
place

16. Supplier or merchants What merchant gets!!!
 Open platform for everyone to
become merchant
 Required a product portfolio to get
registered as a merchant on
Flipkart
 Product is placed depending on the
category of the product.
 Product undergoes a Quality check
by the company itself before
getting live
• Brand name visibility
• Quick and easy access by the
customers
• Increase in the sales by reaching
out customers.
• Also brand presence on social
networking sites.

17. Flipkart
Stakeholders
MIH &
ICONIQ
Capital
Tiger
Global
Accel
India
Initial
by
owners
INR. 400000
US $1 Million
US $10 Million
US $ 20 Million
US $ 150 Million

18. 2009 2010 2011 2012
13/J
ul
13/O
ct
14/M
ay
14/J
ul
Investment 1 10 20 150 200 160 210 1000
0
200
400
600
800
1000
1200
FundinginUSDMillion
Investment

19. PEST

20. Political Economical
• More focus by the government in
increasing computer literacy.
• Penetration of government official in
the digital world for their
promotional activities.
• Increase in income level and
standard of living
• Busy life schedule result in increase
in online purchase
• Better internet excess through
mobiles
• Less taxes in online purchase.
Social & Culture Technological
• Word of mouth promotion.
• Better use of social media platform
for promotion of other product
• Increase in computer literacy
• Better customer feedback.
• Increase in the security levels for
making online purchase.
• Best search engine optimization
• Proper placement of advertisement
of products
• Increase in the use of internet
• Mobile App for different platform
• Integration of various payment
gateways like PayPal, bill desk etc.

21. Political Economical
• Strictness in rules by the
government (earlier)
• RBI for making online payment more
complex for security
• Better deals available with the
competitors in less price.
Social & Culture Technological
• Negative feedback by the customers
on the social media front
• Various type of same products
effecting selection of product by
customer.
• More promotion done by the
competitors at the social & Digital
front.
• Less internet knowledge in rural
areas
• Security issues with the online
payment methods
• Long payment methods for making
online payments

22.  www.flipkart.com
 www.economicsonline.org
 www.medianama.com
 www.techcirlce.vcircle.com