8. 14 MILLION Rooms
50% 50%
Hotel
Chains Independent
CURRENT GLOBAL SITUATION
8Wednesday, December 4, 13
9. HOSPITALITY
SECTOR PROBLEMS
• High OTA commissions
• Keeping a competitive edge (between direct rivals)
• Language barriers / globalization
• High cost of qualified staff
EXPECTATIONS/PROBLEMS
9Wednesday, December 4, 13
11. HOSPITALITY
SECTOR PROBLEMS
• High OTA commissions
• Keeping a competitive edge
• Language barriers / globalization
• High cost of staff
EXPECTATIONS/PROBLEMS
TRAVELLER
NEEDS
Experience •
Language barriers •
Recognition •
Privacy •
participation in the added value •
11Wednesday, December 4, 13
13. To demanding travelers, GUESTVISOR is the only online
tool that clearly transmits accurate traveller expectations,
demands and preferences to whomever can offer it.
POSITIONING
13Wednesday, December 4, 13
14. Guestvisor is a lifetime guest preferences profile and
direct link between the frequent, occasional, leisure or
business travelers and the hospitality providers. It will be
the answer to a strong need from the consumers side
and the service providers(Hotels) from the other side.
It is THE tool which is going to connect the last
consumer to the chosen service provider and fine tune
hospitality in order to exactly match the consumers will of
participation in the added value they are subjectively
looking for.
WHAT IS IT
14Wednesday, December 4, 13
15. TRAVELERS
- Speaks your language
- Personalized/Customized services
- Focused search criteria
- Time reduction in booking/ Ease of use/ Practical
- Secrecy / Privacy
- Free service
WHAT ARE WE SOLVING
15Wednesday, December 4, 13
16. HOTELS
- Speaks your language
- Lower commission
- Accurate Rating/Feedback (market influence)
- Free service
WHAT ARE WE SOLVING
16Wednesday, December 4, 13
28. FIRST OF ITS KIND ON THE MARKET
FOCUSED AND AGGREGATED RESULTS BASED ON PERSONAL
PREFERENCES (ONE TIME DATA ENTRY/MODIFIABLE)
EMERGING AND MATURE MARKETS
ANSWER TO A STRONG DEMAND FROM CONSUMERS &
SERVICE PROVIDERS
1+ BILLION CONSUMERS AS MARKET SIZE
ELIMINATION OF LANGUAGE BARRIERS
SAVE TIME
FREE SERVICE
PRIVACY
STRENGTH
28Wednesday, December 4, 13
29. NEW SERVICE, NO BRAND AWARENESS
RISK OF LOW INVOLVEMENT DUE TO LONG DATA INPUT
(Questionnaire)
AGGRESSIVE / COSTLY GLOBAL MARKETING ROLLOUT
STRATEGY
WEAKNESSES
29Wednesday, December 4, 13
30. SIMPLE AND EASY TO USE (User Interface)
GLOBAL AGGREGATION FOR GUEST PREFERENCES
POTENTIAL EXPONENTIAL GROWTH
MONOPOLIZATION FOR THE TRAVEL & TOURISM INDUSTRY
OPPORTUNITIES
30Wednesday, December 4, 13
31. OTA
Copy Cats
Urgency of a Quick global expansion
Loyalty Programs
THREATS
31Wednesday, December 4, 13
33. LOW & FIXED RESERVATION COMMISSION (8%)
NARROWS DRAMATICALLY ROOM FOR ERRORS
EASY AND ACCURATE ACCESS TO GUEST PROFILES
FIRST OF ITS KIND ON THE MARKET
ANSWER TO A STRONG DEMAND FROM SERVICE PROVIDERS
ELIMINATION OF LANGUAGE BARRIERS
SAVE TIME AND OVERHEAD COSTS
ACCURATE ROOMS ASSIGNMENT
MEETING OF GUESTS’ EXPECTATIONS
ACCURATE AND OBJECTIVE GUEST FEEDBACK
STRENGTH
33Wednesday, December 4, 13
34. NEW SERVICE, NO BRAND AWARENESS
SLOW GLOBAL ROLLOUT STRATEGY
POTENTIAL CONFLICT WITH THEIR LOYALTY PROGRAM
WEAKNESSES
34Wednesday, December 4, 13
35. SIMPLE AND EASY TO USE, NO SETUP FEES
ACQUISITION OF NEW MARKETS AND KNOW HOW OF THEIR
TRENDS
GLOBAL OTA CONFLICT/MARKET MONOPOLIZATION
HIGH OTA COMMISSION (up to 30%)
OPPORTUNITIES
35Wednesday, December 4, 13
38. GV FEATURES
quick / easy / visual / efficient
simple user interface
SITE VISUAL CONCEPT
(+) supports the main purpose of the website in being quick and time savvy
38Wednesday, December 4, 13
39. GV FEATURES
- Arabic
- English
- French
- German
- Greek
- Hindi
- Indonesian
MULTILINGUAL
(+) GuestVisor’s exponential growth is directly linked to the languages it speaks due to targeted
markets and their communication barriers issues.
- Italian
- Korean
- Malaysian
- Mandarin
- Portuguese
- Russian
- Spanish
- Sri Lankaian
- Thai
- Turkish
39Wednesday, December 4, 13
40. GV FEATURESENHANCED SEARCH
enhanced search criteria: "an elaborate visual search
engine"
(+) customize what you want/ fast
40Wednesday, December 4, 13
41. GV FEATURES
users can have multiple profiles:
• family profile
• business profile
• leisure profile
etc...
MULTIPLE PROFILES
(+) flexibility
41Wednesday, December 4, 13
42. GV FEATURES
Booking system [ drop down/visual ] through the website that emails
the hotel and adjusts for language barrier; it takes back emails from
hotel to show user, and it also adjusts for language + logging/easy
tracking.
All replies would show up in an interface filtered/categorized by hotel,
allowing the user to easily track all his booking requests and
confirmations + practical way to track/log any bookings.
(for example, in case of conflict in booking, 1 click would directly
show him all correspondence with that specific hotel)
BOOKING SYSTEM
(+) better process management
(+) make GV a hub/ onsite visits > better for future advertising/monetization oportunities
42Wednesday, December 4, 13
43. GV FEATURES
Hotels can login and see analytics of users who
previewed their online profile (origin country, ratings,
etc...full report)
ANALYTICS [***]
(+) Interest point for suppliers
43Wednesday, December 4, 13
44. GV FEATURES
The system will be able to smartly recommend hotels
for your stay (or trends), based on your profile criteria
and past booking history.
This way the system will allow you to directly choose an
hotel for your next trip without having to go through the
hassle of searching online.
SMART RECOMMENDATIONS [ *** ]
(+) Interest point for users / smart website functionalities
44Wednesday, December 4, 13
45. GV FEATURES
Since users and hotels already have a full profiles, the
system will display the common criteria for easy review
on checkout.
This will be displayed publicly on the site to enhance
the hotel rating + people can recommend the hotel
------
Second part of form would include 'recommendations'
section (from clients), ie: please add wifi to rooms, etc.
RATING/RECOMMENDATION SYSTEM
(+) Very accurate feedback
45Wednesday, December 4, 13
46. GV FEATURES
The website displays all gv accepted hotels in the database
and will showcase daily hotels that are subscribing to the
system (notifications of hotels joining)
notifications would show up as soon as the hotel fills
their profile and get their supplier code -> they get
officially displayed as a member.
+ as soon as an hotel fills their profile, it directly gets cross-
matched with all user profiles, and personalized
notifications/suggestion that 'a new hotel matching your
interest is added'
DAILY NOTIFICATIONS
(+) Exposure & user updated choices / buzz
46Wednesday, December 4, 13
47. GV FEATURES
Eventually users can do their bookings directly through
the site (transfer downpayment, etc...)
online transaction directly through the site - secure
payment.
ONLINE MONEY TRANSFER
(+) Adds value to the project + supports its mission statement & objective (fast process in
managing your travels )
47Wednesday, December 4, 13
48. GV FEATURES
"if HOTEL X has a room for 100$, notify me"
Basically notification of special or cool offers
WISH LIST
(+) interesting concept. needs more development
48Wednesday, December 4, 13
49. GV FEATURES
Any hospitality related service provider (hotel - car rental -
restaurants - etc... ) can advertise based on very specific
client criteria that really revolves around hotel-based filters:
direct 1 to 1 marketing/efficient
ex: hotel X can promote packages specific for business
people , or seminars/conf..etc...
Promo for backpackers of specific age range having
certain interests such as: free breakfast, free wifi, paid
pool, tennis court, nearby lunapark (this data is not
available on any other platform online today)
The system will display, based on your advertising
criteria, how many people can be reached + location,
their usual budget, interest, etc...
TARGETED AD SYSTEM [ *** ]
(+) unique feature
49Wednesday, December 4, 13
50. GV FEATURES
Internal anonymous messaging system (thru IDS)
between hotel and users or users and users (hotel or
user will see the list of people who have reviewed the
hotel but without their actual names, and can easily
communicate to get additional feedback)
MESSAGING SYSTEM
50Wednesday, December 4, 13
52. GUESTVISOR
REVENUE DEFINITION
REVENUE IS DERIVED FROM:
Booking rate/Room Night (Based on 140$)Booking rate/Room Night (Based on 140$)Booking rate/Room Night (Based on 140$)Booking rate/Room Night (Based on 140$)
Booking Fees @ 8% demanding Corporate Corporations Leisure
Hôtel Chains $
11.20$
11.20$
11.20$
11.20
Independant Hotels $
11.20$
11.20$
11.20$
11.20
Furnished apartments chains $
11.20$
11.20$
11.20$
11.20
Furnished apartments independant $
11.20$
11.20$
11.20$
11.20
Advertising Fees For the time being are considered as trocsFor the time being are considered as trocsFor the time being are considered as trocs
52Wednesday, December 4, 13
53. GUESTVISOR
MARKET SIZE
According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.According to UNWTO 2012 the number of travellers has exceeded the 1 billion in 2012.
The estimated breakdown of the actual 1.035 billion travellers is as follows:The estimated breakdown of the actual 1.035 billion travellers is as follows:The estimated breakdown of the actual 1.035 billion travellers is as follows:The estimated breakdown of the actual 1.035 billion travellers is as follows:
Total Number Estimated % Estimated n° Average lenght of stayN° of Nights
Demanding
1,035,000,000 7.00%
72,450,000
3.00
217,350,000
Corporate
1,035,000,000 7.00%
72,450,000
3.00
217,350,000
Corporations
1,035,000,000 7.00%
72,450,000
3.00
217,350,000
Leisure/Others
1,035,000,000 79.00%
817,650,000
3.00
2,452,950,000
3,105,000,000
Estimated Landings Year 1 Year 2 Year 3 Year 4 Year 5
Demanding 1% 2% 4% 7% 9%
Corporate 1% 2% 4% 7% 9%
Corporations 1% 2% 4% 7% 9%
Leisure/Others 1% 1% 3% 5% 8%
Year One is the first year after the 32 monthsYear One is the first year after the 32 months
Total Room Nights Year 1 Year 2 Year 3 Year 4 Year 5
Demanding
217,350,000
2,173,500
4,347,000
8,694,000
15,214,500
19,561,500
Corporate
217,350,000
2,173,500
4,347,000
8,694,000
15,214,500
19,561,500
Corporations
217,350,000
2,173,500
4,347,000
8,694,000
15,214,500
19,561,500
Leisure/Others
2,452,950,000
24,529,500
24,529,500
73,588,500
122,647,500
196,236,000
Total GV Room Nights
31,050,000
37,570,500
99,670,500
168,291,000
254,920,500
53Wednesday, December 4, 13
55. GUESTVISOR
PREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHSPREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHSPREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHSPREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHSPREOPERATING COSTS FOR THE FIRST 32 MONTHS INCLUDING SITE DEVELOPMENT OF 8 MONTHS
Particulars Cost/Month Multiplier Total Cost
Salaries - Founders
Roland Debs $
10,000 32 $
320,000
Riad Mouawad $
10,000 32 $
320,000
S/Total $
640,000
BlackInk Support
Office Rent $
3,000 32 $
96,000
Internet Connection $
500 32 $
16,000
Running Expenses $
2,000 32 $
64,000
Design Fees $
6,250 32 $
200,000
Legal & Accounting $
800 32 $
25,600
S/Total $
401,600
Diferred Expenses $
1,041,600
Other Salaries
Project Manager $
6,000 20 $
120,000
Back End Developer $
4,000 20 $
80,000
Front End Developer $
3,000 20 $
60,000
UX Expert $
3,500 20 $
70,000
Graphic UI $
3,500 20 $
70,000
QA $
3,000 20 $
60,000
S/Total $
460,000
Company Setup $
5,000 1 5000
Operating Material $
12,000 1 12000
S/Total 17000
Marketing / Advertising $
500,000 1 $
500,000
Cash Expenses $
977,000
Total Expenses $
2,018,600
55Wednesday, December 4, 13
