MobileDragoman's Business Plan Presentation

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MobileDragoman is an innovative business idea to provide written translation service to tourists. No more problems with unknown alphabets and languages. Just take a photo with your phone and send it.

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MobileDragoman's Business Plan Presentation

  1. 1. <ul><ul><li>Mobile Dragoman </li></ul></ul>Dragoman is guide and translator for western visitors NAMES...............
  2. 2. AGENDA <ul><li>User Scenarios </li></ul><ul><li>Alternative Solution </li></ul><ul><li>Market Research </li></ul><ul><li>Presented Solution </li></ul><ul><li>Next Steps </li></ul>
  3. 3. USER SCENARIO Street sign scenario
  4. 4. USER SCENARIO Flyer scenario <ul><ul><li>Coming soon </li></ul></ul>
  5. 5. ALTERNATIVELY
  6. 6. <ul><li>2004 top tourist destinations in millions </li></ul><ul><li>(Source: UNWTO 2005) </li></ul>MARKET RESEARCH World vs. countries with non-latin alphabet Bulgaria 4.6 5% annual growth of world tourism
  7. 7. SOLUTION <ul><li>Services </li></ul><ul><li>Technology </li></ul><ul><li>Website </li></ul><ul><li>Organization </li></ul><ul><li>Time Schedule </li></ul><ul><li>Financial data </li></ul><ul><li>SWOT Analysis </li></ul>
  8. 8. SERVICES <ul><li>MobileDragoman </li></ul><ul><ul><li>Answer within 10 mins </li></ul></ul><ul><ul><li>Translation guaranteed </li></ul></ul><ul><ul><li>Service offered initially for </li></ul></ul><ul><ul><ul><li>English </li></ul></ul></ul><ul><ul><ul><li>German </li></ul></ul></ul><ul><ul><ul><li>Russian </li></ul></ul></ul><ul><ul><ul><li>Bulgarian </li></ul></ul></ul><ul><li>Free – advertisment, analysis, piloting </li></ul><ul><ul><li>Answer within 24h </li></ul></ul><ul><ul><li>Translation not guaranteed </li></ul></ul><ul><ul><li>Any kind of requests accepted </li></ul></ul>
  9. 9. USABILITY <ul><li>In 2005 5 million tourists visited Bulgaria </li></ul><ul><li>Potential customers </li></ul>
  10. 10. USABILITY <ul><li>Estimates about tourists </li></ul><ul><ul><li>80% have Internet access (incl. on mobile phone) </li></ul></ul><ul><ul><li>70% have digital cameras (incl. on mobile phone) </li></ul></ul><ul><li>Estimates about potential clients </li></ul><ul><ul><li>40% expected to use service </li></ul></ul><ul><ul><li>Averagely 3 times per travel </li></ul></ul><ul><ul><li>Initial price $0.15 </li></ul></ul>
  11. 11. USABILITY <ul><li>Expected service requests </li></ul>
  12. 12. TECHNOLOGY <ul><li>Interface </li></ul><ul><ul><li>Clients send pictures via WWW or WAP </li></ul></ul><ul><ul><li>Answers returned via e-mail or SMS </li></ul></ul><ul><li>Technological platform follows outline of business processes </li></ul>
  13. 13. PLATFORM
  14. 14. PLATFORM
  15. 15. PLATFORM
  16. 16. PLATFORM
  17. 17. PLATFORM
  18. 18. ADVERTISING <ul><li>Banner exchange </li></ul><ul><ul><li>Online travel & lifestyle portals </li></ul></ul><ul><li>Flyers </li></ul><ul><ul><li>Tourist attractions </li></ul></ul><ul><ul><li>Hotels </li></ul></ul><ul><ul><li>International events </li></ul></ul><ul><li>Tourist agencies and magazines </li></ul><ul><ul><li>Airline magazines </li></ul></ul><ul><ul><li>Travel guides </li></ul></ul>
  19. 19. WEBSITE <ul><li>Simple interface to upload </li></ul><ul><li>picture files and see results </li></ul><ul><ul><li>Allows access from any point </li></ul></ul><ul><li>User profiles: </li></ul><ul><ul><li>Name </li></ul></ul><ul><ul><li>Mobile phone number </li></ul></ul><ul><ul><li>E-mail </li></ul></ul><ul><ul><li>Translation languages </li></ul></ul><ul><ul><li>Tariff option </li></ul></ul>
  20. 20. WEBSITE <ul><li>Payments: </li></ul><ul><ul><li>PayPal </li></ul></ul><ul><ul><li>ePay.bg </li></ul></ul><ul><li>Online translation archive </li></ul><ul><ul><li>Immediate answers </li></ul></ul><ul><ul><li>Most interesting pictures </li></ul></ul><ul><li>Multilingual site interface </li></ul><ul><ul><li>localized in all languages supported by </li></ul></ul><ul><ul><li>MobileDragoman </li></ul></ul>
  21. 21. ORG. CHART
  22. 22. SCHEDULE Advertisments Language support Chinese and other languages 6 Advertisments Second release Localizations 5 Advertisements Support/update Localizations 4 banners First release Payment interface 3 Flyers, banners Automation Registration 2 Flyers - Simple interface 1 Marketing Development Website Period
  23. 23. FINANCE $ 25 686.20 $ 20 831.20 $ 16 759.20 $ 8 000.00 $ 12 000.00 $16 000.00 Balance -$5 000.00 -$5 000.00 -$5 000.00 -$4 000.00 -$4 000.00 -$4 000.00 Cost $9 855.00 $9 072.00 $13 759.20 $0.00 $0.00 $0.00 MobileDragoman $20 000.00 Initial investment
  24. 24. EXPENSES $7000 $4500 $8500 $5000 Total $3000 $500 $1000 $500 6 $2000 $500 $1500 - 5 $1000 $500 $2000 $500 4 $500 $1000 $2000 $500 3 $500 $1000 $2000 $500 2 - $1000 - $3000 1 Translations Marketing Development Website Period
  25. 25. SWOT <ul><li>THREATS </li></ul><ul><li>Large companies could offer alternative products and services </li></ul><ul><li>Clients could appear unprepared fot such technological solution </li></ul><ul><li>Pilot phase in Bulgaria could not show the full potential of the service </li></ul><ul><li>Low adoption of mobile and internet technologies in Bulgaria could reduce turnover </li></ul><ul><li>OPPORTUNITIES </li></ul><ul><li>NovaTech competition </li></ul><ul><li>Fast growth in case of significant interest </li></ul><ul><li>Piloting in Bulgaria could show weaknesses in the organization and technologies used </li></ul><ul><li>Steady growth in target audience could result in outperforming estimates </li></ul><ul><li>WEAKNESSES </li></ul><ul><li>Inability to raise additional funding </li></ul><ul><li>Inability to process large amounts of requests at launch-time </li></ul><ul><li>Languages, spoken by team members overlap </li></ul><ul><li>Team members do not speak or write languages of most popular tourist destinations </li></ul><ul><li>STRENGTHS </li></ul><ul><li>Team members have all needed professional expertise </li></ul><ul><li>Native alphabet of team members is not latin </li></ul><ul><li>Team members speak rich set of languages </li></ul><ul><li>Native country of team members is a tourist destination with only occasional translations of written texts </li></ul>
  26. 26. NEXT STEPS <ul><li>Start advertisment campaign </li></ul><ul><li>Build website </li></ul><ul><li>Launch free service </li></ul><ul><li>Launch MobileDragoman </li></ul><ul><li>Add support for additional languages </li></ul><ul><li>Start advertisment campaign in other countries </li></ul><ul><ul><li>France </li></ul></ul><ul><ul><li>Spain and Mexico </li></ul></ul><ul><ul><li>Russian Federation </li></ul></ul><ul><ul><li>China </li></ul></ul>
  27. 27. THANK YOU! Content & pictures © 2006 Dragoman Team

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