Tnooz THack London - Travel Technology Europe showcase

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Tnooz THack took place over ten days in January and February 2011. Here is the final presentation made to Travel Technology Europe on Tuesday 8 February 2011.

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Tnooz THack London - Travel Technology Europe showcase

  1. 1. LONDON<br />
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  7. 7. Running order:<br />James Dunford Wood/Alastair James<br />Paul Slugocki<br />Riaan van Schoor/EddMcArdle<br />Stuart Grant<br />James Addison<br />Kevin O’Sullivan<br />
  8. 8. James Dunford Wood/Alastair James<br />
  9. 9. Spin<br />Inspiring travel<br />
  10. 10. The Question<br /><ul><li>I want to go away in July, I want to go somewhere hot, my budget up to two grand.
  11. 11. I don't want long haul.
  12. 12. I might want some nearby culture when I'm there.</li></li></ul><li>Criteria<br /><ul><li>I want all the results easily accessible on one page.
  13. 13. I don't want too much of a questionnaire.
  14. 14. Don't overwhelm me, give me something visual and imaginative, inspiring ideas of travel
  15. 15. I want a clean, simple gateway to further information
  16. 16. It should be fun and potentially viral, so I can show it to my friends.</li></ul>APIs Used<br /><ul><li>Thomas Cook, Thomson, First Choice via Fusepump/Affiliate Window
  17. 17. TourCMS, Tripbod, Expedia, Flickr</li></li></ul><li>
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  24. 24. Commercial Opportunity<br /><ul><li>Viral aspect to get traction
  25. 25. Treasure hunt
  26. 26. Eye catching widget in 300x250 format to stimulate interaction
  27. 27. Can be franchised, co-branded to any provider
  28. 28. Can be set to any departure geo.
  29. 29. Multiple additional layers can be added without crowding the space
  30. 30. Layers can be switched on/off according to partner
  31. 31. Allows multiple revenue models</li></li></ul><li>Contact<br /><ul><li>For further information contact:</li></ul>James Dunford Woodjames@jamesmedia.net<br /><ul><li>Worldreviewer.comWoodyett HouseStirling FK8 3AF07732 842894</li></li></ul><li>Paul Slugocki<br />
  32. 32. Tripbod API & Ad. units<br />Paul Slugocki<br />TourCMS (Stand C25)<br />
  33. 33. Starting point<br /><ul><li>Interested to work with the Tripbod data :)
  34. 34. But it was a flat XML file :(
  35. 35. Writing search/filter code is cumbersome
  36. 36. Difficult to make location aware
  37. 37. Needed to be flexible as I only had a rough idea of what I wanted to build!</li></li></ul><li>Starting point<br />
  38. 38. Solution<br /><ul><li>Build an API that was:
  39. 39. Location aware
  40. 40. Accessible from any development environment with minimum code
  41. 41. Easy to filter / sort
  42. 42. Used industry standard fields where possible</li></li></ul><li>Tripbod JSON API<br />
  43. 43. Tripbod JSON API<br />Imported XML file into MySQL<br />Used GeoNames API to get 2-digit ISO Country codes (e.g. “GB”, “US”)<br />Built API (PHP code)<br />Wrote test site / documentation<br />Open to public<br />
  44. 44. Demo<br /><ul><li>tinyurl.com/thack1</li></li></ul><li>Building stuff - Ad units<br /><ul><li>Supports all of the API features
  45. 45. List Tripbods by an area
  46. 46. List Tripbods by interest(s)
  47. 47. List Tripbods near a point (lat/long)
  48. 48. On-brand</li></li></ul><li>Demo<br /><ul><li>toursift.com</li></li></ul><li>Italy<br />Photography<br />Closest to<br />Las Vegas<br />(36.114646,-115.172816)<br />
  49. 49. Recap<br /><ul><li>Part 1: API
  50. 50. Enabled easier building of apps
  51. 51. Part 2: Ad units
  52. 52. Allow smart Tripbod ad placements (...and with a little more tinkering can be placed..) on any website</li></li></ul><li>EddMcArdle/Riaan van Schoor<br />
  53. 53. EddMcArdle<br />&<br />Riaan van Schoor<br />inside<br />Try it at www.travoloon.com<br />
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  56. 56. Stuart Grant<br />
  57. 57. Stuart Grant, geo.me<br />
  58. 58. “Service is the new advertising”<br />The most successful companies today are networks<br />Google, Facebook and others provide 'elegant organisation‘ to users<br />If you're small, the way to succeed is to be part of a big network<br />do what you do best and link to the rest<br />don't restrict the flow of information<br />
  59. 59. There’s a ton of location data out there<br />So use it…<br />elegantly!<br />
  60. 60. Visual<br />Panoramio<br />YouTube<br />StreetView<br />Informative<br />Wikipedia<br />Practical<br />Directions<br />Local Search<br />Real-Time<br />Live Traffic<br />Webcams<br />Weather<br />Twitter<br />There’s a ton of location data out there<br />
  61. 61. Let's Take a Look...<br />Hack Day API used: Frommers Event Data<br />http://cms.geo.me/app/frommers-london<br />http://cms.geo.me/app/frommers-london2<br />http://cms.geo.me/app/frommers1<br />http://cms.geo.me/app/frommers2<br />
  62. 62. James Addison<br />
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  64. 64. Kevin O’Sullivan<br />
  65. 65. Inspire Me<br />Voice Activated Inspiration Travel Search<br />Brought to you by SITA Lab<br />
  66. 66. Your tour options<br /> are …<br />
  67. 67. <ul><li>Future development options
  68. 68. Integrate Voice with current SITA mobile products.
  69. 69. Challenges are recognizing heavily accented English, or processing multiple languages.
  70. 70. Extend Natural Language Processing to work on multiple input streams (Twitter, email, Facebook conversations)
  71. 71. Ancillary sales for current app – pay more for nicer voice!
  72. 72. Entry level is robust LCC customer service tannoy announcer
  73. 73. Pay more for a full service airline economy service steward
  74. 74. Pay premium for aristocrat’s butler.</li></li></ul><li>Judges<br />Sally Broom (TripBod)<br />Timothy O’Neil-Dunne (T2Impact and Tnooz)<br />Alex Gisbert (Expedia and Tnooz)<br />
  75. 75. THANKS!<br />kevin@tnooz.com<br />@kevinlukemay<br />

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