Incitez SEO Guide               v3        A guide made formarketers and business executives                               ...
This guide covers basics of SEO only and does  not include detailed technical knowledge.                 June 2011        ...
Incitez SEO         A social approachboosting your performance in search      engines and social media           English +...
Incitezis a start-up in Singapore providing   digital consultancy & campaign      management to SMEs and             enter...
Your growth is vitalto our growth, which is our top priority.                        incitez
We have worked with clients from Asia, Europe and US. You are not aloneI am here with you Though were far       apart  You...
Incitez SEO Guide    SEO               SEO                                     SEO BasicsIntroduction      Outsourcing   w...
1. SEO Introduction                      incitez
Worldwide Internet users areactively searching for information;they give you the permission to befound. Keywords they use ...
There is a significantcorrelation betweencompanies in the toporganic & paid search   placements and  consumer brandaffinity,...
SEO is an acronym for "search engine  optimization" or "search engine optimizer."Deciding to hire an SEO is a big decision...
Sponsored links, or PPC                                   Continuous cost to             (quick but costly) search engine ...
75% users don’t go beyond the firstpage of SERP; if your pages are not on the first page, that’s when SEO   helps. That’s no...
User Journey  User opens           Enters search                                                   Clicks on a link onpref...
2. SEO Outsourcing                     incitez
Carefully review what SEO agencies propose and asked for a sample of             each item.                               ...
Distinguish organic search resultsfrom paid ones (sponsored links)                                     incitez
If you are not careful,  you pay a lot more and may not receive    better results in         return               Big Agen...
incitez      The higher search volume, the more difficult to      optimize a keyword. Very low volume keywords     and your...
Be Aware!Allege a “Special Relationship” with           Search engines                                       incitez
be sure you know exactly    how they intend to "help"              you.Be careful if your SEO Vendor is           secretiv...
3. SEO BasicsThese are easy recommendations you can immediately apply.                                                    ...
Check how many pages have been           indexed                                 incitez
If the no. of indexed pages are muchlower than the pages you have, that              is a problem.                        ...
Use tools like Lynx or seo-browser.com to see what your site   looks like to search engines.                              ...
Click and you may see a message like this:                     “This is Googles cache of http://             www.chinainte...
Faster and frequent indexing isgood. Use your domain name tosearch and if you can’t find your   site, that’s a big problem....
Free tool:              http://www.frobee.com/robots-txt-check/Make sure your robots.txt file doesnot block unexpected cont...
Keywords Research is very important and can be complicated for beginners; but, the simplestthing you can do is to use Goog...
incitez             Google Keyword Tool              http://goo.gl/9vzuo                          TextEnter words or phras...
Remeber: the more competitive and higher search volume    a keyword is, the more difficult it is to optimize.              ...
Do NOT Stuff Keywords                        incitez
incitezCreate Unique Page Titles  with <Title>...</Title>                             incitez
Create compelling description with keywords   included with “description” meta tag.                                       ...
A URL like                                                                                 ,http://www.yoursite.com/index....
Make Your Site Easy to Navigate                                  incitez
Create Quality Content                         incitez
Write Better Anchor Text<a href=”http://www.yoursite.com/shoes.html”>Anchor Text</a>                      Click here    Cl...
Link to relevant content internally   with appropriate anchor text                                      incitez
Register your websites at searchengines’ official webmaster tools                                   incitez
Link back to relevant pages in your   online press release content                                      incitez
Request for links back to yourwebsite from your partners’ website                                      incitez
For more tips and insights on digitalmarketing, you can subscribe here:    http://www.incitez.com/whitepaper              ...
Contact us for a free site auditPlease include invitation code:           SEOWPJUNRocky Fu, Director of Digital Strategies...
Upcoming SlideShare
Loading in …5
×

SEO Guide for Marketers

1,618 views

Published on

This is a basic guide on search engine optimization for traditional marketers and business executives. Simple tips are given which can be easily followed by anyone without technical knowledge.

It includes SEO introductions, SEO outsourcing and basic SEO techniques.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,618
On SlideShare
0
From Embeds
0
Number of Embeds
207
Actions
Shares
0
Downloads
45
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SEO Guide for Marketers

  1. 1. Incitez SEO Guide v3 A guide made formarketers and business executives incitez
  2. 2. This guide covers basics of SEO only and does not include detailed technical knowledge. June 2011 incitez
  3. 3. Incitez SEO A social approachboosting your performance in search engines and social media English + Chinese incitez
  4. 4. Incitezis a start-up in Singapore providing digital consultancy & campaign management to SMEs and enterprises. incitez
  5. 5. Your growth is vitalto our growth, which is our top priority. incitez
  6. 6. We have worked with clients from Asia, Europe and US. You are not aloneI am here with you Though were far apart Youre always in my heart incitez
  7. 7. Incitez SEO Guide SEO SEO SEO BasicsIntroduction Outsourcing what is SEO, Selection, Simple things benefits, guarantee and you can do costs... measurement incitez
  8. 8. 1. SEO Introduction incitez
  9. 9. Worldwide Internet users areactively searching for information;they give you the permission to befound. Keywords they use indicate the intentions. incitez
  10. 10. There is a significantcorrelation betweencompanies in the toporganic & paid search placements and consumer brandaffinity, brand recalland purchase intent. Source: Enquiro incitez
  11. 11. SEO is an acronym for "search engine optimization" or "search engine optimizer."Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Google incitez
  12. 12. Sponsored links, or PPC Continuous cost to (quick but costly) search engine (and PPC vendor if there’s one) Natural search listing (“free” traffic but takes time) Cost to SEO specialist incitezSearch Engine Results Page (SERP) incitez
  13. 13. 75% users don’t go beyond the firstpage of SERP; if your pages are not on the first page, that’s when SEO helps. That’s not all, though. incitez
  14. 14. User Journey User opens Enters search Clicks on a link onpreferred search queries and SERP engine site perform search Enters a landing incitez page Performs a desired Left the site Simply browses action immediately web pages (e.g. purchase) This is your top priority not simply rankings. incitez
  15. 15. 2. SEO Outsourcing incitez
  16. 16. Carefully review what SEO agencies propose and asked for a sample of each item. incitez
  17. 17. Distinguish organic search resultsfrom paid ones (sponsored links) incitez
  18. 18. If you are not careful, you pay a lot more and may not receive better results in return Big Agency incitez
  19. 19. incitez The higher search volume, the more difficult to optimize a keyword. Very low volume keywords and your brand related keywords can easily rank high on the first page. And, black hat tactics used to optimize your website can be very harmful.1st Page Guarantee incitez
  20. 20. Be Aware!Allege a “Special Relationship” with Search engines incitez
  21. 21. be sure you know exactly how they intend to "help" you.Be careful if your SEO Vendor is secretive... incitez
  22. 22. 3. SEO BasicsThese are easy recommendations you can immediately apply. incitez
  23. 23. Check how many pages have been indexed incitez
  24. 24. If the no. of indexed pages are muchlower than the pages you have, that is a problem. incitez
  25. 25. Use tools like Lynx or seo-browser.com to see what your site looks like to search engines. incitez
  26. 26. Click and you may see a message like this: “This is Googles cache of http:// www.chinainternetwatch.com/. It is a snapshot of the page as it appeared on 6 Jun 2011 15:47:51 GMT. The current page could have changed in the meantime.”The Cache date is the last time that Google Crawled and took a copy. incitez
  27. 27. Faster and frequent indexing isgood. Use your domain name tosearch and if you can’t find your site, that’s a big problem. incitez
  28. 28. Free tool: http://www.frobee.com/robots-txt-check/Make sure your robots.txt file doesnot block unexpected content from search engines. incitez
  29. 29. Keywords Research is very important and can be complicated for beginners; but, the simplestthing you can do is to use Google Keywords Tool and choose the most appropriate keywords for your website. incitez
  30. 30. incitez Google Keyword Tool http://goo.gl/9vzuo TextEnter words or phrases that describe your product or service, select appropriate language and country. incitez
  31. 31. Remeber: the more competitive and higher search volume a keyword is, the more difficult it is to optimize. incitez
  32. 32. Do NOT Stuff Keywords incitez
  33. 33. incitezCreate Unique Page Titles with <Title>...</Title> incitez
  34. 34. Create compelling description with keywords included with “description” meta tag. incitez
  35. 35. A URL like ,http://www.yoursite.com/index.php?id=72&sid=asdf2af&uif=asdfa2a&utm_campaign=g1123 is much less appealing to users, could create duplicate content, and may not be indexed. http://www.yoursite.com/product.php Consult an SEO specialist before you change URL structure. incitez
  36. 36. Make Your Site Easy to Navigate incitez
  37. 37. Create Quality Content incitez
  38. 38. Write Better Anchor Text<a href=”http://www.yoursite.com/shoes.html”>Anchor Text</a> Click here Click here for shoes Use This! incitez
  39. 39. Link to relevant content internally with appropriate anchor text incitez
  40. 40. Register your websites at searchengines’ official webmaster tools incitez
  41. 41. Link back to relevant pages in your online press release content incitez
  42. 42. Request for links back to yourwebsite from your partners’ website incitez
  43. 43. For more tips and insights on digitalmarketing, you can subscribe here: http://www.incitez.com/whitepaper incitez
  44. 44. Contact us for a free site auditPlease include invitation code: SEOWPJUNRocky Fu, Director of Digital Strategies, IncitezTwitter: @rockyfuBlog: http://www.rockyfu.com/blogEmail: rockyfu@incitez.comAlso Follow:Company Blog: http://www.incitez.com/blog@incitez_apac (digital insights and stats in Apac)@chinainternet (China Internet related news and trends) incitez

×