Government and Contractors
Working Together
Associate Director of Technology, Rock Creek
JOHN SERRAO
Public Affairs Specialist, Social Security Administration
(OIG)
A...
It All Started With a
MISSION
Original Design
Redesign
Risk & Pressure
+
Tech & Design
+
The Unknown…
The Moment of Truth
Drupa
l
Security Cloud
Hosting
QUESTIONS
MOUNT
But It All Started With a
COMPROMISE
HELP!
Let’s Go On a
Journey…
FORMAT
Step 1: Problem
Step 2: Solution
Step 3: Example
End: Q&A Session
QUESTION #1
Your Agency/Office Asks You to Take
Lead on a Website Redesign Projec
But You’re Non-Technical.
Problem:
EDUCATE Yourself
RFI
BEFORE
RFP!
Don’t ask for the
WORLD
Seek Help From Other
Government Agencies and
Contractors in the Open Source
Community BEFORE Issuing an
RFP. Try an RFI Fi...
Did We Do This?
But
HOW
Start with Some
Wirefram
es
YAY! OIG Site
launches!
Compare Site Beforehand
Example: OIG’s Drupal Site
QUESTION #2
Your Agency Wants to Explore
Integrating Social Media into Your Digita
Strategy But Two-Way Communication
Channels Are
Har...
SLOWLY
Start
@thessaoig
OIG On Twitter
FIRST
Build Content
OIG On YouTube
https://www.youtube.com/user/TheSSAOIG
Start with GSA-approved
solutions like Facebook, Twitter
and YouTube with guidance from
http://www.howto.gov. Don’t try
an...
Did We Do This?
HOW
Example: OIG’s Blog: Beyond the Numbers
ANSWERING
The Critics
Is SSA Stockpiling Ammo?
WHY
RESPONDSWith Social Media
SSA OIG
Response is Picked Up By
MEDIA
QUESTION #3
You are Given an OMB Directive to
Make Your Website Accessible to Mobil
Devices Like Smartphone and Tablets.
Problem:
APPS?
Do We Build Costly
Responsive Design Instead
Instead of making costly
apps, add another phase onto
your Drupal site project and make
your content responsive to any
siz...
Example: OIG Responsive Website
THE DATA
So How Is All This
Working?
New Site is Launched, Late 2011:
35,437 visits/mont
h
74,407
Post Phase 3 Responsive, July
2013:
visits/mont
h
Traffic Up ...
Mobile Traffic, Late 2011:
3,299 visits/month (9.7%)
17,239
Post Phase 3 Responsive, July
2013:
visits/month (23.1%)
Mobil...
THIS WORKSAnd You Can Do It Too!
Q&A Session
@rockcreeksm
@thessaoig
Government and Contractors Working Together
Government and Contractors Working Together
Government and Contractors Working Together
Government and Contractors Working Together
Government and Contractors Working Together
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Government and Contractors Working Together

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  • Stephanie – lead introductions
  • STEPH SLIDE – lead introductions
  • ANDREW SLIDE:you should start and explain what exactly your agency was trying to accomplish.
  • ANDREW SLIDE: talk about first redesign.
  • ANDREW: talk about second redesign.
  • ANDREW: Talk about pressures faced
  • ANDREW SLIDE: When OIG decided they could no longer stay within the SSA umbrella, and they were going off the reservation.
  • JOHN SLIDE: Talk about the options out there, drop some terms in here.
  • JOHN: < cut to picture of fraud reporting form here >ANDREW SLIDE:you should explain how this was agreed to
  • ANDREW: things weren’t working, we needed to go outside the agency.
  • TRANSITION SLIDE
  • LAUREN SLIDE: Explain format of the rest of the presentation from here on out: problem/solution/OIG example, and how Q&A will work.
  • ANDREW SLIDE - Andrew to talk about listening to suggestions from the contractor who’s subject matter expertise is in this field. Andrew to talk about selling this internally on his end.
  • JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions.
  • JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions. Explore what Drupal can do – modules, etc.
  • JOHN SLIDE: Reach out to experts, get their opinions before you solicit services.
  • JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions. Explore what Drupal can do – modules, etc.
  • JOHN SLIDE– talk about resources in the government + contractor community.
  • TRANSITIONARY SLIDE > JOHN TO LAUREN HANDOFF
  • LAUREN SLIDE: talk about process
  • LAUREN SLIDE: talk about 508 compliance
  • LAUREN: talk about launch
  • ANDREW: talk about second redesign.
  • TRANSITIONARY SLIDE, Lauren still talking here. John: < cut to OIG.SSA.GOV >
  • TRANSITIONARY SLIDE
  • Andrew – this is your slide. You want to introduce the problem from the government perspective (change as necessary)..
  • ANDREW: talk about the build up with social media. Main agency already wanted to go social. Andrew to talk with head people at head office if they were ok with this. Experiential stuff from the IG got people convinced they need social media.
  • ANDREW: what you did on TwitterJohn to pull up twitter page
  • JOHN: OIG did a great job of ramping up content and then asking for the youtube player on the site.
  • JOHN: show YouTube channel, talk about using the media module here
  • JOHN: talk about taking it slow a lot.
  • TRANSITIONARY SLIDE
  • Lauren – talk about building out blog, talk about building out Youtube Channel with Media module.
  • ANDREW: Example of blog in use
  • ANDREW: Start talking about the ammo story
  • ANDREW – how the response was mounted.
  • ANDREW SLIDE: How we responded. Disqus commenting.
  • TRANSITIONARY SLIDE
  • ANDREW SLIDE: How we responded. Disqus commenting.
  • TRANSITIONARY SLIDE
  • Andrew – this is your slide. You want to introduce the problem from the government perspective (change as necessary)..
  • ANDREW: talk about internal decision
  • John will talk about the merits of responsive design, economic and otherwise.
  • John to talk about the benefits of responsive here. Phased approach, you don’t have to procure all services at once.
  • Lauren to talk about making the site responsive. Drupal’s Zen theme, some other stuff.
  • TRANSITIONARY SLIDE
  • ANDREW – talk up stats
  • ANDREW – talk up stats
  • Stephanie + John, Andrew and Lauren – closing thoughts here.
  • Andrew, John and Lauren introduce themselves.
  • Government and Contractors Working Together

    1. 1. Government and Contractors Working Together
    2. 2. Associate Director of Technology, Rock Creek JOHN SERRAO Public Affairs Specialist, Social Security Administration (OIG) ANDREW CANNARSA Senior Project Manager, Rock Creek STEPHANIE SCHREIBMAN Web Developer, Rock Creek LAUREN BYRWA
    3. 3. It All Started With a MISSION
    4. 4. Original Design
    5. 5. Redesign
    6. 6. Risk & Pressure + Tech & Design + The Unknown…
    7. 7. The Moment of Truth
    8. 8. Drupa l Security Cloud Hosting QUESTIONS MOUNT
    9. 9. But It All Started With a COMPROMISE
    10. 10. HELP!
    11. 11. Let’s Go On a Journey…
    12. 12. FORMAT Step 1: Problem Step 2: Solution Step 3: Example End: Q&A Session
    13. 13. QUESTION #1
    14. 14. Your Agency/Office Asks You to Take Lead on a Website Redesign Projec But You’re Non-Technical. Problem:
    15. 15. EDUCATE Yourself
    16. 16. RFI BEFORE RFP!
    17. 17. Don’t ask for the WORLD
    18. 18. Seek Help From Other Government Agencies and Contractors in the Open Source Community BEFORE Issuing an RFP. Try an RFI First! Solution:
    19. 19. Did We Do This? But HOW
    20. 20. Start with Some Wirefram es
    21. 21. YAY! OIG Site launches!
    22. 22. Compare Site Beforehand
    23. 23. Example: OIG’s Drupal Site
    24. 24. QUESTION #2
    25. 25. Your Agency Wants to Explore Integrating Social Media into Your Digita Strategy But Two-Way Communication Channels Are Hard to Justify. Problem:
    26. 26. SLOWLY Start
    27. 27. @thessaoig OIG On Twitter
    28. 28. FIRST Build Content
    29. 29. OIG On YouTube https://www.youtube.com/user/TheSSAOIG
    30. 30. Start with GSA-approved solutions like Facebook, Twitter and YouTube with guidance from http://www.howto.gov. Don’t try and do it all at once. Patience, plant the seed. Solution:
    31. 31. Did We Do This? HOW
    32. 32. Example: OIG’s Blog: Beyond the Numbers
    33. 33. ANSWERING The Critics
    34. 34. Is SSA Stockpiling Ammo? WHY
    35. 35. RESPONDSWith Social Media SSA OIG
    36. 36. Response is Picked Up By MEDIA
    37. 37. QUESTION #3
    38. 38. You are Given an OMB Directive to Make Your Website Accessible to Mobil Devices Like Smartphone and Tablets. Problem:
    39. 39. APPS? Do We Build Costly
    40. 40. Responsive Design Instead
    41. 41. Instead of making costly apps, add another phase onto your Drupal site project and make your content responsive to any size device. Solution:
    42. 42. Example: OIG Responsive Website
    43. 43. THE DATA So How Is All This Working?
    44. 44. New Site is Launched, Late 2011: 35,437 visits/mont h 74,407 Post Phase 3 Responsive, July 2013: visits/mont h Traffic Up ~110% in 18 months
    45. 45. Mobile Traffic, Late 2011: 3,299 visits/month (9.7%) 17,239 Post Phase 3 Responsive, July 2013: visits/month (23.1%) Mobile Traffic Up ~550% in 18 Months
    46. 46. THIS WORKSAnd You Can Do It Too!
    47. 47. Q&A Session @rockcreeksm @thessaoig

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