2. Associate Director of Technology, Rock Creek
JOHN SERRAO
Public Affairs Specialist, Social Security Administration
(OIG)
ANDREW CANNARSA
Senior Project Manager, Rock Creek
STEPHANIE SCHREIBMAN
Web Developer, Rock Creek
LAUREN BYRWA
33. Start with GSA-approved
solutions like Facebook, Twitter
and YouTube with guidance from
http://www.howto.gov. Don’t try
and do it all at once. Patience,
plant the seed.
Solution:
49. New Site is Launched, Late 2011:
35,437 visits/mont
h
74,407
Post Phase 3 Responsive, July
2013:
visits/mont
h
Traffic Up ~110% in 18 months
50. Mobile Traffic, Late 2011:
3,299 visits/month (9.7%)
17,239
Post Phase 3 Responsive, July
2013:
visits/month (23.1%)
Mobile Traffic Up
~550% in 18 Months
ANDREW SLIDE:you should start and explain what exactly your agency was trying to accomplish.
ANDREW SLIDE: talk about first redesign.
ANDREW: talk about second redesign.
ANDREW: Talk about pressures faced
ANDREW SLIDE: When OIG decided they could no longer stay within the SSA umbrella, and they were going off the reservation.
JOHN SLIDE: Talk about the options out there, drop some terms in here.
JOHN: < cut to picture of fraud reporting form here >ANDREW SLIDE:you should explain how this was agreed to
ANDREW: things weren’t working, we needed to go outside the agency.
TRANSITION SLIDE
LAUREN SLIDE: Explain format of the rest of the presentation from here on out: problem/solution/OIG example, and how Q&A will work.
ANDREW SLIDE - Andrew to talk about listening to suggestions from the contractor who’s subject matter expertise is in this field. Andrew to talk about selling this internally on his end.
JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions.
JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions. Explore what Drupal can do – modules, etc.
JOHN SLIDE: Reach out to experts, get their opinions before you solicit services.
JOHN SLIDE:Simply start a conversation, ask people. Open source communities will answer questions. Explore what Drupal can do – modules, etc.
JOHN SLIDE– talk about resources in the government + contractor community.
TRANSITIONARY SLIDE > JOHN TO LAUREN HANDOFF
LAUREN SLIDE: talk about process
LAUREN SLIDE: talk about 508 compliance
LAUREN: talk about launch
ANDREW: talk about second redesign.
TRANSITIONARY SLIDE, Lauren still talking here. John: < cut to OIG.SSA.GOV >
TRANSITIONARY SLIDE
Andrew – this is your slide. You want to introduce the problem from the government perspective (change as necessary)..
ANDREW: talk about the build up with social media. Main agency already wanted to go social. Andrew to talk with head people at head office if they were ok with this. Experiential stuff from the IG got people convinced they need social media.
ANDREW: what you did on TwitterJohn to pull up twitter page
JOHN: OIG did a great job of ramping up content and then asking for the youtube player on the site.
JOHN: show YouTube channel, talk about using the media module here
JOHN: talk about taking it slow a lot.
TRANSITIONARY SLIDE
Lauren – talk about building out blog, talk about building out Youtube Channel with Media module.
ANDREW: Example of blog in use
ANDREW: Start talking about the ammo story
ANDREW – how the response was mounted.
ANDREW SLIDE: How we responded. Disqus commenting.
TRANSITIONARY SLIDE
ANDREW SLIDE: How we responded. Disqus commenting.
TRANSITIONARY SLIDE
Andrew – this is your slide. You want to introduce the problem from the government perspective (change as necessary)..
ANDREW: talk about internal decision
John will talk about the merits of responsive design, economic and otherwise.
John to talk about the benefits of responsive here. Phased approach, you don’t have to procure all services at once.
Lauren to talk about making the site responsive. Drupal’s Zen theme, some other stuff.
TRANSITIONARY SLIDE
ANDREW – talk up stats
ANDREW – talk up stats
Stephanie + John, Andrew and Lauren – closing thoughts here.
