<ul><li>Table of Contents </li></ul><ul><li>Mission Statement </li></ul><ul><li>Competitive Info </li></ul><ul><li>Product...
 
Departmental Directive / Mission Statement <ul><li>Capture additional monthly revenue from new & existing advertisers by w...
 
Conventional Online Competition The Clear Channel Radio Family   LOS ANGELES DMA
Current Online Competition Product / Rates <ul><li>Thirty Five (35) per station each week = 280 total </li></ul><ul><li>On...
Media Partner Rates Streaming Audio / Internet Broadcast “ The Digital Revolution is good news for radio as an ad platform...
 
Scrolling Media Player  (Product Suggestion)   <ul><li>Provides a continuous stream of dealer content via scrolling player...
Scrolling Media Player (possible conquest opportunity for competing partner dealers) (Follows consumer up & Down the premi...
(Alternate Perspective)
<ul><li>Standard   Audio Campaign  </li></ul><ul><li>Includes: (1) :60 Audio Commercial </li></ul><ul><li>All Production C...
Product Set  Click Here for a Demo Setup Fee:   $500 Premium Campaign with monthly updates & Scrolling Media Placement $25...
 
4 Monthly Update Packages X 10 dealers per package X 12 (-3% Churn)  $511,190 in Projected Annual Revenue with 3% Churn! P...
Equipment: Pro Tools LE/HD 002 Rack Monster Clean Power Supply Denon CD/Writer/Burner/Reader Behringer 32 Track Euro desk ...
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Media Center Business Plan

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The Media Center - New Business Segment

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Media Center Business Plan

  1. 2. <ul><li>Table of Contents </li></ul><ul><li>Mission Statement </li></ul><ul><li>Competitive Info </li></ul><ul><li>Product Set </li></ul><ul><li>Projected Revenue </li></ul>
  2. 4. Departmental Directive / Mission Statement <ul><li>Capture additional monthly revenue from new & existing advertisers by way of audio/visual media projects (i.e. Broadcast, Non-Broadcast and Web based commercial branding products). </li></ul><ul><li>Offer a tiered product set and additional custom services to all new and existing dealers. </li></ul><ul><li>Offer placement and exposure opportunities on AutoTrader.com. </li></ul><ul><li>Brand AutoTrader.com as the “One Stop” shop for all dealer advertising and production needs. </li></ul>
  3. 6. Conventional Online Competition The Clear Channel Radio Family LOS ANGELES DMA
  4. 7. Current Online Competition Product / Rates <ul><li>Thirty Five (35) per station each week = 280 total </li></ul><ul><li>One hundred forty (140) to run Monday-Sunday 5am-8pm </li></ul><ul><li>As your audio commercial plays a synchronized banner (300x250) and hyperlink to your website will appear in the player </li></ul><ul><li>Radio Keyword on all 8 Clear Channel Los Angeles Radio Station websites for the duration of your streaming flight. </li></ul><ul><li>Investment: </li></ul><ul><li>$2,300 per week ~ :60 second </li></ul><ul><li>$1,775 per week ~ :30 second </li></ul>Streaming Audio Commercial Synchronized Banner 300X250 Streaming Audio / Internet Broadcast
  5. 8. Media Partner Rates Streaming Audio / Internet Broadcast “ The Digital Revolution is good news for radio as an ad platform…52 million Americans age 12 and up now listen to radio over the internet at least once a month...a 50% increase over 2005, while 30 million tune in once a week.” “ Internet radio reaches 19% of 18-34 year old audience and 15% of the 25 to 54 year old audience on a weekly basis…with 36% belonging to a household exceeding $100,000.” *Arbitron and Edison Media Research April 2006
  6. 10. Scrolling Media Player (Product Suggestion) <ul><li>Provides a continuous stream of dealer content via scrolling player </li></ul><ul><li>Audio and Video may be broadcast (different rates may apply) </li></ul><ul><li>Follows consumer up and down the Partner Section of the SRP. </li></ul><ul><li>Shuffles all “make” partner dealer's commercial advertisements to ensure equal exposure for all partners </li></ul><ul><li>As your audio commercial plays a synchronized banner (300x250) and hyperlink to dealer’s DDA or Dealer Detail Page. </li></ul><ul><li>POTENTIAL ALPHA DEALER ENHANCEMENT </li></ul>Audio $2500 per month ~ :60 second $2000 per month ~ :30 second
  7. 11. Scrolling Media Player (possible conquest opportunity for competing partner dealers) (Follows consumer up & Down the premium listings)
  8. 12. (Alternate Perspective)
  9. 13. <ul><li>Standard Audio Campaign </li></ul><ul><li>Includes: (1) :60 Audio Commercial </li></ul><ul><li>All Production Costs </li></ul><ul><li>Voiced by in House Talent </li></ul><ul><li>$100 per hour for Additional Studio Time </li></ul><ul><li>Uploaded to dealership Media Center for free! </li></ul><ul><li>(60 minutes of Studio Time Included) </li></ul>Product Set <ul><li>Featured Audio Campaign :60 Second </li></ul><ul><li>Includes: (1) :60 Audio Commercial </li></ul><ul><li>All Features of previous package </li></ul><ul><li>Script Writing/Creative Services </li></ul><ul><li>Voiced by in House Talent </li></ul><ul><li>Simple Music Underlay (1 track) </li></ul><ul><li>Sound Effects (up to two sound effects) </li></ul><ul><li>$50 per hour for Additional Studio Time </li></ul><ul><li>Uploaded to dealership Media Center for free! </li></ul><ul><li>(100 minutes of Studio Time Included) </li></ul>Click Here for a Demo Setup Fee: $500 Featured Campaign with monthly updates: $625 (per month) Click Here for a Demo Setup Fee: $500 Standard Campaign with monthly updates: $450 (per month)
  10. 14. Product Set Click Here for a Demo Setup Fee: $500 Premium Campaign with monthly updates & Scrolling Media Placement $2500 (per month) Click Here for a Demo Setup Fee: $500 Featured Plus Campaign with monthly updates: $750 (per month) <ul><li>Featured Plus Audio Campaign </li></ul><ul><li>Includes: (1) :60 Audio Commercial </li></ul><ul><li>All Features of previous packages + </li></ul><ul><li>Script Writing/Creative Services </li></ul><ul><li>Professional Voice Actor (Proprietary Voice) </li></ul><ul><li>Custom Music Underlay (2-3 tracks) </li></ul><ul><li>Sound Effects (up to 5 sound effects) </li></ul><ul><li>$50 per hour for additional Studio Time </li></ul><ul><li>Uploaded to dealership Media Center for free! </li></ul><ul><li>Premium Audio Campaign </li></ul><ul><li>Includes: (1) :60 & (1) :30 Audio Commercial </li></ul><ul><li>All Features of previous packages + </li></ul><ul><li>Script Writing/Creative Services </li></ul><ul><li>Professional Voice Actor (Proprietary Voice) </li></ul><ul><li>Custom Music Underlay (Unlimited) </li></ul><ul><li>Sound Effects (Unlimited) </li></ul><ul><li>Uploaded and Broadcast via the ATC Media Center! </li></ul><ul><li>Privileged placement within Scrolling Media Player </li></ul>
  11. 16. 4 Monthly Update Packages X 10 dealers per package X 12 (-3% Churn) $511,190 in Projected Annual Revenue with 3% Churn! Projected Revenue with Monthly Updates
  12. 17. Equipment: Pro Tools LE/HD 002 Rack Monster Clean Power Supply Denon CD/Writer/Burner/Reader Behringer 32 Track Euro desk Mixer KRK VR6 Studio Monitors (2) Hardware: Dell Mini Tower (1) 20 Inch Wide Screen Displays (2) Microphones: Neumann Anniversary Edition Condenser Microphone Shure Broadcaster’s Edition Dynamic Microphone Software: Pro Tool LE/HD Sony Sound Forge 8.0 CD Architect Sony Noise Reduction Software Sony Vegas Studio Initial Investment = $9,500.00 5,381 % (12 Month Return) Projected 12 mo revenue w/Churn = $511,190

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