SlideShare a Scribd company logo
1 of 17
 
[object Object],[object Object],[object Object],[object Object],[object Object]
 
Departmental Directive / Mission Statement ,[object Object],[object Object],[object Object],[object Object]
 
Conventional Online Competition The Clear Channel Radio Family   LOS ANGELES DMA
Current Online Competition Product / Rates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Streaming Audio Commercial Synchronized Banner 300X250 Streaming Audio / Internet Broadcast
Media Partner Rates Streaming Audio / Internet Broadcast “ The Digital Revolution is good news for radio as an ad platform…52 million Americans age 12 and up now listen to radio over the internet at least once a month...a 50% increase over 2005, while 30 million tune in once a week.” “ Internet radio reaches 19% of 18-34 year old audience and 15% of the 25 to 54 year old audience on a weekly basis…with 36% belonging to a household exceeding $100,000.”  *Arbitron and Edison Media Research April 2006
 
Scrolling Media Player  (Product Suggestion)   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audio $2500 per month ~ :60 second  $2000 per month ~ :30 second
Scrolling Media Player (possible conquest opportunity for competing partner dealers) (Follows consumer up & Down the premium listings)
(Alternate Perspective)
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Set  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Click Here for a Demo Setup Fee:   $500 Featured Campaign with monthly updates: $625 (per month) Click Here for a Demo Setup Fee:   $500 Standard Campaign with monthly updates: $450 (per month)
Product Set  Click Here for a Demo Setup Fee:   $500 Premium Campaign with monthly updates & Scrolling Media Placement $2500 (per month) Click Here for a Demo Setup Fee:   $500 Featured Plus Campaign with monthly updates: $750 (per month) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
4 Monthly Update Packages X 10 dealers per package X 12 (-3% Churn)  $511,190 in Projected Annual Revenue with 3% Churn! Projected Revenue with Monthly Updates
Equipment: Pro Tools LE/HD 002 Rack Monster Clean Power Supply Denon CD/Writer/Burner/Reader Behringer 32 Track Euro desk Mixer KRK VR6 Studio Monitors (2) Hardware: Dell Mini Tower (1) 20 Inch Wide Screen Displays (2) Microphones: Neumann Anniversary Edition Condenser Microphone Shure Broadcaster’s Edition Dynamic Microphone Software: Pro Tool LE/HD Sony Sound Forge 8.0 CD Architect Sony Noise Reduction Software Sony Vegas Studio Initial Investment = $9,500.00 5,381 % (12 Month Return) Projected 12 mo revenue w/Churn =   $511,190

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AutoTrader Media Revenue Projections & Product Set

  • 1.  
  • 2.
  • 3.  
  • 4.
  • 5.  
  • 6. Conventional Online Competition The Clear Channel Radio Family LOS ANGELES DMA
  • 7.
  • 8. Media Partner Rates Streaming Audio / Internet Broadcast “ The Digital Revolution is good news for radio as an ad platform…52 million Americans age 12 and up now listen to radio over the internet at least once a month...a 50% increase over 2005, while 30 million tune in once a week.” “ Internet radio reaches 19% of 18-34 year old audience and 15% of the 25 to 54 year old audience on a weekly basis…with 36% belonging to a household exceeding $100,000.” *Arbitron and Edison Media Research April 2006
  • 9.  
  • 10.
  • 11. Scrolling Media Player (possible conquest opportunity for competing partner dealers) (Follows consumer up & Down the premium listings)
  • 13.
  • 14.
  • 15.  
  • 16. 4 Monthly Update Packages X 10 dealers per package X 12 (-3% Churn) $511,190 in Projected Annual Revenue with 3% Churn! Projected Revenue with Monthly Updates
  • 17. Equipment: Pro Tools LE/HD 002 Rack Monster Clean Power Supply Denon CD/Writer/Burner/Reader Behringer 32 Track Euro desk Mixer KRK VR6 Studio Monitors (2) Hardware: Dell Mini Tower (1) 20 Inch Wide Screen Displays (2) Microphones: Neumann Anniversary Edition Condenser Microphone Shure Broadcaster’s Edition Dynamic Microphone Software: Pro Tool LE/HD Sony Sound Forge 8.0 CD Architect Sony Noise Reduction Software Sony Vegas Studio Initial Investment = $9,500.00 5,381 % (12 Month Return) Projected 12 mo revenue w/Churn = $511,190