A case study studied by Md. Riyaj Shah with Priyanka

1. The choice before Priyanka Barman(a)From Job seekers to job creators (MBIC)(b)Make the entrepreneurs sustainable (MC)

2. Our suggestion to Priyanka BarmanOption 2 : Make the entrepreneurs sustainable (MC)

3. Why this choice ?Her interest is to develop the local resourcesThe best resources are the human resourcesNortheast Indians need such enterprising persons like PriyankaNatural resources are in abundance, even then no developmentAll because human resources are not optimally developed

4. Positive resources already available to PriyankaHer years of experience in NBFCHer knowledge of the resources of the regionHer knowledge of the existing market and marketing conditionsHer love for the region and its peopleHer readiness to sacrifice personal interest for the others

5. Yet other reasons for this choiceThe rural sector needs to develop on a par with the urban developmentCottage industry/rural industry is the backbone of the Indian economyMore young entrepreneurs, less discontented youth, less militancyCentral and state government encouraging micro entrepreneurs

6. Social impact of this optionIt will create role models of successful entrepreneurs, Thus, there will be still more entrepreneursIt will create jobs in the process, and diminish the unemployment nos.It will build up a steady supply of products to the higher marketIt will result in greater circulation of money

7. Are there enough entrepreneurs in the region?Priyanka will already be aware of this situation through her experienceWith govt. encouragement, there are more micor-entrepreneursThere has been no scientific and methodical help so far to the entrepreneursThus, an MC will also result in the increase of no. of entrepreneurs

8. Target group / market identificationViable and sustainable areas are the following:Involvement in the tourism industry where possibleCottage industries such as horticulture and sericultureMushroom cultivation / fruit orchardsHandicrafts and handlooms (ethnic dresses/fashion)

9. Hospitality sectorProduction of paper cups/plates, etc.Catering servicesRetail outlets (mini supermarkets in the rural areas)

10. Our parting shot to Priyanka Whether MBIC or MC, the target group is the same, (entrepreneurs); only the methodology is slightly different. So, the choice is already made for you, since you are just thinking parallel though running towards the same destination.

11. So, go ahead and meet the entrepreneurs waiting for you!