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Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
Rick @ Canadian Brownfield 2011
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Rick @ Canadian Brownfield 2011


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  • Thanks Heather, Mrinalini, can we do this? Basically we want to leave a message in the customer´s mind that ITC technology is the glue and catalyst element that can enable new ways of making business and changes the way we live, learn and play. That’s why we try to approach to the internet of things The customer´s new project (this is the reason why we are taking him to the EBC) is the construction of two intelligent buildings which will serve mixed purposes in the form of commercial spaces, business center and probably housing development, though it is not new in Mexico,  it is still in their inkwell and we want to help them shape it and really change the way we live, learn and play, and even rest in peace. (the also own a cementery)… and of course make businesses!. Here you can see more information about Grupovaloran (it is password restricted) 080787 Please let me know if you are comfortable with this approach. King regards, Javier.
  • The World is changing, we’re going through massive rebalancing in economic growth, socially – talent re-shuffling, and environmentally – natural resources.
  • I was at the G20 Summit in Seoul that took place in November last year where Korean President Lee Myung-bak invited more than 100 CEOs to present a report on the Need For Sustainable And Balanced Growth to world leaders.For me, technology can play a huge role. I see Technology as an enabler to drive sustainability / Cisco as a horizontal player across all verticals to drive innovations / social virtualization – any services, any time, seamlessly.In parts of the world today, people have access to technology before they have access to quality water and electricity Cisco estimates that the number of devices connected to the Internet in 2020 could potentially reach 1 trillion - driven by sensors on buildings, smart meters, livestock, even your toilet can be connected providing you with a daily health update. This will enable huge productivity gains in the developed markets especially and create new services
  • And when you build cities with this new approach and new mindset, you can realize some tangible benefits.Over the next decade we can use technology to drive energy efficiency by 30% (buildings alone consume 40% of the world’s electricity and technology can enable savings of more than 30%) We can drive water usage down by 50% (cities in Australia are already doing this)And transport down by 30% (let’s rethink traditional concepts of travel – with techs such as TP you can place shift your way around the city instead of driving around the cityThese are actual data points out of city plans- not something we are dreaming up.People start to enjoy their environment more. They enjoy where they live. It has a positive effect on the community that spreads and creates a place where more people want to live.Imagine what’s possible.
  • What you see here is the traction we’ve realized with S+CC globally.We’ve announceded 36 MOU’s, signed 14 long-term contracts.It’s also about thought leadership. Earlier I mentioned the fact that S+CC opens doors. It also brings visibility to our brands in new markets, countries and industries where we have not had it before. Cisco is seen as the ideal partner.[call out a few examples]Earlier you heard Rob talking about our sports and entertainment success. That’s just one of many examples…and chuck is going to go into more detail on that adjacency in a few minutes.Industry analysts, the media – they all recognize and report on Cisco, and that what we’re doing is special and unique.We all know about IPv6 and the implications or challenges there. We’ve engaged with many bodies, established global standards…because that’s what we do…and these globally recognized leaders recognize that this is our strength…that is “Why Cisco?”All of this is leading to incremental revenue now. You can see there the forecast for FY11is more than $400M…and the pipeline for the FY12 timeframe is solid at $570M.
  • What will it take to create these cities/communities… new visionary leadership & the creation of New Business Models.Imagine the huge opportunity for new services. Technology will be the key enabler.Only 2% of infrastructure spend – 2% of a trillion dollars is spent on technology – even an increase of 1%? To enable this we should together drive:Visionary leadership is key – finding people with similar mindsets, passion and vision for the future…that’s really key.Global open standards – this is what we do! We did it 25 years ago with the internet…bringing together different protocols and making them all work together. That’s not something just anyone can do.Smart regulation – we need leaders to step up….LEED certification….give benefits to people who implementPublic private partnerships – this has been key to our success so far.And a New ecosystem – working with developers, people like Schneider ElectricBut it takes all five of these factors…without one, it changes completely.
  • Transcript

    • 1. Canadian BrownfieldsCreating New Markets & IndustriesSmart+Connected Communities
      Rick Huijbregts
      VP Smart + Connected Communities
      Cisco Canada
      4 October 2011
    • 2. The World is Changing: Massive Rebalancing
      • 700M urbanized, 5B connected to the Internet - next 10 years
      • 3. Stimulus package spending on urban revitalization to bridge unmet needs
      • 4. Big cities getting bigger - 100 new 1M+ cities by 2025
      • Only 3% of buildings in the United States qualified for LEED
      • Crime rate up 30% worldwide…60% of city dwellers have been victims
      • Energy consumption will increase by 80%, and the world’s car fleet is expected to triple by 2050
    • Technology’s Role in Sustained and Balanced Growth
      Create New Services
      Enable Productivity
      Environmentally Friendly
      300Million Devices
    • 5. Running a Community, Village, City, Country, the World on Networked Information
      Real Estate
      Sports & Entertainment
      Safety & Security
    • 6. Smart+Connected Cities Deliver many Benefits
      Energy Savings Ý50%
      Water Þ50%
      In the Next Decade
      Traffic Þ20%
      Crime Rates Þ20%
    • 7. S+CC Implementations around the world
      Revitalization & Growth
      New Development
      Proof Points
      Amsterdam: Smart Working Centres
      South Korea: Songdo
      Seoul: Personal Travel Assistant
      San Francisco
      China: Chengdu
      San Francisco: Urban EcoMap; Connected Bus
      India: Lavasa
      Colorado: Connected Communities Initiative
      Portugal: PlanIT Valley
      Case Studies
      Kuwait: Al Hamra Tower
      Russia: Skolkovo
      China: Chongqing
      Philippines: Twin Oak Place
      S Arabia: King Abdullah Financial District
      China: Chengdu
      NYC: Yankee Stadium
      Vietnam: Times Square
      Cisco on Cisco
      Jacksonville, FL
    • 8. City Sao Paulo – Brazil
      • More than 11M inhabitants
      • 9. Challenges in areas including healthcare, education, transportation and security
      • 10. establishing Cisco’s S+CC Services lead approach
      • Advisory engagement
      • 11. Business case: developed the Sao Paulo 2025 S+CC vision document
      • 12. Developed a target architecture to provide a starting point for budget allocation
      • 13. connecting 11 hospitals and incorporating elements of future services
      • 14. Develop strategic partnership to build the city wide infrastructure platform
      • 15. Work on the city’s data center
      Repeatability & Potential
      • Several areas will be redeveloped into hi tech zones
      • 16. Pilot rollouts to be proposed for each of the verticals and reintroduce key projects such as the “8000 CCTV Camera Project”
    • State of Colorado - USA
      • Implement key growth programs within the public sector
      • 17. Transform the state's education and health care
      • 18. Efficiently manage energy and provide an enhanced quality of life for citizens.
      • Cisco Smart+Connected Communities
      • 19. 21st-Century project planning and innovative network support
      • 20. Cisco WebEx technology
      • 21. Cisco TelePresence
      • Economic and environmental sustainability
      • 22. Education and health care transformation
      • 23. Improved statewide energy consumption
    • City of Holyoke - USA
      • First city to pilot a model 21st century neighborhood within the United States
      • 24. Based on Cisco's services-led vision of Smart+Connected Communities
      • 25. developed a new transportation hub in conjunction with connected education
      • Providing a network-enabled blueprint for successful cities of the future
      • 26. Help transform physical communities into connected communities
      • 27. Developed a Connected One Holyoke Strategy and Roadmap
      • 28. Focus on connected education, safety and security, health care, and government services
      • Improved services in areas such as education, healthcare and support for micro-businesses
      • 29. Long-term economic, social and environmental sustainability within the entire city
    • AmsterdamSmart Work Centers
      From 1 to 99 locations in the Netherlands
      • 99 SWCs (July 2010)
      • 30. Portfolio approach of physical
      smart work environments and
      networked services
      • Double U Reservation Tool
      • Public Telepresence (October 14
      • WorkSnug Augmented Reality
      Smart Phone Application
      Massive personal car travels substituted through the chain of SWCs
      • Reduced Carbon Footprint
      • 31. Reduced Commute Traffic
      • 32. Reduced work place costs per employee
      • 33. Facilitating a Smart + Connected Work
      environment for communities, employers and
      • SWCs as platforms for new business, SMEs,
      incubation and education
    • 34. Urban Ecomap
    • 35. Waterfront Toronto : Network based S+C Community Services
      • Digital Media
      • 36. Connected Workspaces
      • 37. Commercialization
      • 38. Connected Mobility and Wireless
      • 39. Connected Learning and Teaching
      • 40. Community Wellness
      • 41. Smart Homes
      • 42. E-Governance
      • 43. Connected Safety and Security
      • 44. Sustainable Connected Buildings and Homes
      • 45. Connected Transportation
      • 46. Optimized City Infrastructure and Logistics
      • 47. Energy Controller
      • 48. Connected Ut ilities
      Solutions Innovation Center
      i-Waterfront Infrastructure Platform
    • 49.
    • 50. What Will it Take?
      New Ecosystem
      Visionary Leadership
      Public Private
      Global OpenStandards
      Creation of a New Industry
    • 51. Thank You