Rick @ Canadian Brownfield 2011


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  • Thanks Heather, Mrinalini, can we do this? Basically we want to leave a message in the customer´s mind that ITC technology is the glue and catalyst element that can enable new ways of making business and changes the way we live, learn and play. That’s why we try to approach to the internet of things The customer´s new project (this is the reason why we are taking him to the EBC) is the construction of two intelligent buildings which will serve mixed purposes in the form of commercial spaces, business center and probably housing development, though it is not new in Mexico,  it is still in their inkwell and we want to help them shape it and really change the way we live, learn and play, and even rest in peace. (the also own a cementery)… and of course make businesses!. Here you can see more information about Grupovaloran (it is password restricted) www.valoran.com.mxpassword: 080787 Please let me know if you are comfortable with this approach. King regards, Javier.
  • The World is changing, we’re going through massive rebalancing in economic growth, socially – talent re-shuffling, and environmentally – natural resources.
  • I was at the G20 Summit in Seoul that took place in November last year where Korean President Lee Myung-bak invited more than 100 CEOs to present a report on the Need For Sustainable And Balanced Growth to world leaders.For me, technology can play a huge role. I see Technology as an enabler to drive sustainability / Cisco as a horizontal player across all verticals to drive innovations / social virtualization – any services, any time, seamlessly.In parts of the world today, people have access to technology before they have access to quality water and electricity Cisco estimates that the number of devices connected to the Internet in 2020 could potentially reach 1 trillion - driven by sensors on buildings, smart meters, livestock, even your toilet can be connected providing you with a daily health update. This will enable huge productivity gains in the developed markets especially and create new services
  • And when you build cities with this new approach and new mindset, you can realize some tangible benefits.Over the next decade we can use technology to drive energy efficiency by 30% (buildings alone consume 40% of the world’s electricity and technology can enable savings of more than 30%) We can drive water usage down by 50% (cities in Australia are already doing this)And transport down by 30% (let’s rethink traditional concepts of travel – with techs such as TP you can place shift your way around the city instead of driving around the cityThese are actual data points out of city plans- not something we are dreaming up.People start to enjoy their environment more. They enjoy where they live. It has a positive effect on the community that spreads and creates a place where more people want to live.Imagine what’s possible.
  • What you see here is the traction we’ve realized with S+CC globally.We’ve announceded 36 MOU’s, signed 14 long-term contracts.It’s also about thought leadership. Earlier I mentioned the fact that S+CC opens doors. It also brings visibility to our brands in new markets, countries and industries where we have not had it before. Cisco is seen as the ideal partner.[call out a few examples]Earlier you heard Rob talking about our sports and entertainment success. That’s just one of many examples…and chuck is going to go into more detail on that adjacency in a few minutes.Industry analysts, the media – they all recognize and report on Cisco, and that what we’re doing is special and unique.We all know about IPv6 and the implications or challenges there. We’ve engaged with many bodies, established global standards…because that’s what we do…and these globally recognized leaders recognize that this is our strength…that is “Why Cisco?”All of this is leading to incremental revenue now. You can see there the forecast for FY11is more than $400M…and the pipeline for the FY12 timeframe is solid at $570M.
  • What will it take to create these cities/communities… new visionary leadership & the creation of New Business Models.Imagine the huge opportunity for new services. Technology will be the key enabler.Only 2% of infrastructure spend – 2% of a trillion dollars is spent on technology – even an increase of 1%? To enable this we should together drive:Visionary leadership is key – finding people with similar mindsets, passion and vision for the future…that’s really key.Global open standards – this is what we do! We did it 25 years ago with the internet…bringing together different protocols and making them all work together. That’s not something just anyone can do.Smart regulation – we need leaders to step up….LEED certification….give benefits to people who implementPublic private partnerships – this has been key to our success so far.And a New ecosystem – working with developers, people like Schneider ElectricBut it takes all five of these factors…without one, it changes completely.
  • Rick @ Canadian Brownfield 2011

    1. 1. Canadian BrownfieldsCreating New Markets & IndustriesSmart+Connected Communities<br />Rick Huijbregts<br />VP Smart + Connected Communities<br />Cisco Canada<br />4 October 2011<br />
    2. 2. The World is Changing: Massive Rebalancing<br />Economic<br /><ul><li>700M urbanized, 5B connected to the Internet - next 10 years
    3. 3. Stimulus package spending on urban revitalization to bridge unmet needs
    4. 4. Big cities getting bigger - 100 new 1M+ cities by 2025</li></ul>Demographic<br />Aging<br /><ul><li>Only 3% of buildings in the United States qualified for LEED</li></ul>Shrinking<br />Hypergrowth<br /><ul><li>Crime rate up 30% worldwide…60% of city dwellers have been victims</li></ul>Environmental <br /><ul><li>Energy consumption will increase by 80%, and the world’s car fleet is expected to triple by 2050 </li></li></ul><li>Technology’s Role in Sustained and Balanced Growth<br />1Trillion<br />Create New Services<br />Enable Productivity<br />Environmentally Friendly<br />300Million Devices<br />2004<br />2010<br />2020<br />2015<br />2005<br />
    5. 5. Running a Community, Village, City, Country, the World on Networked Information<br />Real Estate<br />Sports & Entertainment<br />Government<br />Education<br />Safety & Security<br />Transportation <br />Utilities<br />Healthcare<br />Social<br />Environmental<br />Economic<br />
    6. 6. Smart+Connected Cities Deliver many Benefits<br />Energy Savings Ý50%<br />Water Þ50% <br />In the Next Decade<br />Traffic Þ20% <br />Crime Rates Þ20%<br />
    7. 7. S+CC Implementations around the world<br />Revitalization & Growth<br />New Development<br />Proof Points<br />Amsterdam: Smart Working Centres<br />South Korea: Songdo<br />Toronto<br />Seoul: Personal Travel Assistant<br />San Francisco<br />China: Chengdu<br />San Francisco: Urban EcoMap; Connected Bus<br />Barcelona<br />India: Lavasa<br />Colorado: Connected Communities Initiative<br />Portugal: PlanIT Valley<br />Case Studies <br />Kuwait: Al Hamra Tower<br />Holyoke<br />Russia: Skolkovo<br />China: Chongqing<br />Philippines: Twin Oak Place<br />S Arabia: King Abdullah Financial District<br />China: Chengdu<br />NYC: Yankee Stadium<br />Vancouver<br />Vietnam: Times Square<br />London<br />Cisco on Cisco<br />Jacksonville, FL<br />
    8. 8. City Sao Paulo – Brazil<br />Situation<br /><ul><li>More than 11M inhabitants
    9. 9. Challenges in areas including healthcare, education, transportation and security
    10. 10. establishing Cisco’s S+CC Services lead approach</li></ul>Solution<br /><ul><li>Advisory engagement
    11. 11. Business case: developed the Sao Paulo 2025 S+CC vision document
    12. 12. Developed a target architecture to provide a starting point for budget allocation
    13. 13. connecting 11 hospitals and incorporating elements of future services
    14. 14. Develop strategic partnership to build the city wide infrastructure platform
    15. 15. Work on the city’s data center</li></ul>Repeatability & Potential<br /><ul><li>Several areas will be redeveloped into hi tech zones
    16. 16. Pilot rollouts to be proposed for each of the verticals and reintroduce key projects such as the “8000 CCTV Camera Project”</li></li></ul><li>State of Colorado - USA<br />Situation<br /><ul><li>Implement key growth programs within the public sector
    17. 17. Transform the state's education and health care
    18. 18. Efficiently manage energy and provide an enhanced quality of life for citizens.</li></ul>Solution<br /><ul><li>Cisco Smart+Connected Communities
    19. 19. 21st-Century project planning and innovative network support
    20. 20. Cisco WebEx technology
    21. 21. Cisco TelePresence</li></ul>Benefits<br /><ul><li>Economic and environmental sustainability
    22. 22. Education and health care transformation
    23. 23. Improved statewide energy consumption</li></li></ul><li>City of Holyoke - USA<br />Situation<br /><ul><li>First city to pilot a model 21st century neighborhood within the United States
    24. 24. Based on Cisco's services-led vision of Smart+Connected Communities
    25. 25. developed a new transportation hub in conjunction with connected education</li></ul>Solution<br /><ul><li>Providing a network-enabled blueprint for successful cities of the future
    26. 26. Help transform physical communities into connected communities
    27. 27. Developed a Connected One Holyoke Strategy and Roadmap
    28. 28. Focus on connected education, safety and security, health care, and government services</li></ul>Benefits<br /><ul><li>Improved services in areas such as education, healthcare and support for micro-businesses
    29. 29. Long-term economic, social and environmental sustainability within the entire city</li></li></ul><li>AmsterdamSmart Work Centers<br />From 1 to 99 locations in the Netherlands<br /><ul><li> 99 SWCs (July 2010)
    30. 30. Portfolio approach of physical</li></ul> smart work environments and <br /> networked services<br /><ul><li> Double U Reservation Tool</li></ul> www.w-smartwork.nl<br /><ul><li> Public Telepresence (October 14 </li></ul> 2010)<br /><ul><li> WorkSnug Augmented Reality </li></ul> Smart Phone Application<br />Massive personal car travels substituted through the chain of SWCs<br /><ul><li> Reduced Carbon Footprint
    31. 31. Reduced Commute Traffic
    32. 32. Reduced work place costs per employee
    33. 33. Facilitating a Smart + Connected Work </li></ul> environment for communities, employers and <br /> workers <br /><ul><li>SWCs as platforms for new business, SMEs, </li></ul> incubation and education<br />
    34. 34. Urban Ecomap<br />
    35. 35. Waterfront Toronto : Network based S+C Community Services <br /><ul><li>Digital Media
    36. 36. Connected Workspaces
    37. 37. Commercialization
    38. 38. Connected Mobility and Wireless
    39. 39. Connected Learning and Teaching
    40. 40. Community Wellness
    41. 41. Smart Homes
    42. 42. E-Governance
    43. 43. Connected Safety and Security
    44. 44. Sustainable Connected Buildings and Homes
    45. 45. Connected Transportation
    46. 46. Optimized City Infrastructure and Logistics
    47. 47. Energy Controller
    48. 48. Connected Ut ilities</li></ul>Solutions Innovation Center<br />i-Waterfront Infrastructure Platform<br />
    49. 49.
    50. 50. What Will it Take?<br />New Ecosystem<br />Visionary Leadership<br />Public Private <br />Partnerships<br />Smart<br />Regulation<br />Global OpenStandards<br />Creation of a New Industry<br />
    51. 51. Thank You<br />