A personal and tongue in cheek look at some of the current problems with content marketing and what might be dome about it!

1. What Matt Cutts could
do next!
A light-hearted look at what simple things could be done
to improve the quality of content
Richard Masters

2. The Problem
Penguin and Panda have
changed the agenda
Content is now firmly seen as
“king” for marketing
Result=
Quantity seen as the key to
rankings
Tsunami of low quality content
Regurgitation and plagiarism
rife

3. Over posting one of the
biggest turn-offs for
consumers:
They are hitting the
unsubscribe button
Or desperately turning to
curation services for help

4. Google is on the case!
 Authorship as guide to quality
 Expanded quality guidelines for authors
 Long form content identified in search
 +1’s
Great, but is this enough?
 Below are four suggestions based upon
my personal prejudices!

5. 1. Relegate posts and articles which
use numbers in the title
Someone, sometime, suggest
ed this was a winning format!
Easy to produce content
Usually contained borrowed
and only loosely related points
Lack contextual narrative and
insights

6. 2. Penalise anything with word
“Awesome” in it.
Surely everything cannot be
“Awesome”?
Used to give things an
exaggerated sense of
importance
English language is rich in
subtle variations
Good articles should be
balanced, show
judgement, and use words
meaningfully

7. 3. Ignore authors with self
appointed job descriptions
Can you trust the veracity of
content from someone with a
self appointed job description?

8. 4. Demote organisation which
promote publication schedules
Great for large organisations
with multiple authors
For individuals and small
businesses the are tyrannical
and lead to pressure to
produce content
Write when you have
something to say not because
you have to!

9. In Closing
 Well, this is my list of dislikes and
prejudices
 Anybody got any others to contribute?
 Over to you Matt!

10. More information
 A fuller version of this can be found in my
Blog: http://tinyurl.com/cf5g8zd
 Or a copy can found on Scribd:
http://tinyurl.com/qzux4jn
 Or contact me: http://tinyurl.com/cz285dt