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Advertising With Craigslist
1. Advertising With Craigslist
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ADVERTISING WITH CRAIGSLIST
Nearly any business that wants to sell more services or products will find Craigslist a useful
tool for advertising. It makes no difference if these are currently being sold online or in a
physical location. Adding Craigslist to an advertising budget adds another source of
potential profits.
One of the major appeals of Craigslist, compared to other advertising, is the low risk
associated with posting. This is because it is free to post on Craigslist (real estate and job
listings are the exceptions). When you post ads you have to follow the proper guidelines.
Because listing on Craigslist is free, the business owner doesn't have to worry about the
return on their investment. Any sales can be considered pure profit.
Finding Your Customers on Craigslist
One other fact why posting ads on Craigslist is such a good idea is the existence of
numerous potential customers. According to its own reports Craigslist pages have around
four billion views on a monthly basis. The estimates are ten million monthly visitors. It's
obvious that ads shown on Craigslist are going to get some notice from potential buyers.
With such a big amount of people visiting Craigslist every month the possibilities for
advertising are virtually unlimited. Of course, this doesn't guarantee that the visitors will
automatically consider what you have to offer. The rules of effective marketing still apply on
Craigslist. Your ads have to create curiosity, convey the right information and be in the right
place for your prospective customers to see it.
Connect With Your Target on Craigslist
As mentioned, their are millions of visitors to Craigslist every month. But you have to use
targeted advertising to make the most of those numbers. If you use a scattershot approach
your results will suffer. In simple terms, anyone who has an interest in what you are offering
is your target.
One of the main features of Craigslist is the fact that it has different categories for posting.
Think of it as a super-powered version of the newspaper's classified section. After
determining the people who would most likely have an interest in your product you need to
find the corresponding category on Craigslist. If you are offering guitar lessons post in the
music area, as opposed to automobiles. There may be times when posting in more than
one category makes sense, as long as they are relevant you should be okay. If you overdo
it, it could be considered spamming.
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(C) Richard Butler www.richardbutlerthesuccesscoach.com
2. Advertising With Craigslist
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It's possible that your offer will not fit into a specific section. If that happens you can post in
the small business ads section. And you can hope it will be spotted by anyone searching
the same category. Another option is to suggest new categories by contacting Craigslist.
This isn't a sure bet, but if they see value in it they may add a category.
Advertising vs. Spamming
You may be thinking it would be a good idea to place your offer on every regional Craigslist
page to reach as many people as you can. It is not a good idea. Placing ads in too many
categories or many different cities can get you in trouble for spamming. Follow the terms of
service carefully and you will have very few problems. Keep in mind that spamming not only
can get you banned from Craigslist, but it can also alienate potential customers.
Rich Butler specialises in creating websites for practitioners in the
complimentary and alternative health areas. As a certified life and business coach
and Practitioner of Reiki, Rich knows what you need. Rich provides full training to show
you how easy it is to put up, modify and market your website
Contact him at Richard@ebits.ie
www.ebits.ie
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(C) Richard Butler www.richardbutlerthesuccesscoach.com