Paper to be distributed in Dublin @ WebSummit event for the YouPlugy potential investors

1. YouPlugy Overview
Come visit us!
Thursday, Nov 5th
Stand T-140(Town Square)

2. 1 2015 . All rights reserved. This document is Public
Briefing
As a customer, how many times you found yourself looking for a
plug or any external power supply available to charge your
Smartphone?
And what do you think when you see the traditional advertising
monitors (OOH), or a simple banner in front of a store, or in the
front page of your favorite news website? Do you feel that it was
made for you? Did it caused any impact to you? Did you share it?
If you run a business like a store, restaurant, hair salon, events or etc, would you
like to create customized campaigns to promote some product, or generate your
own customer satisfaction questionnaire and analyze their feedback in a bit?
Have you ever thought about the potential you have over your tables?
Have you ever wondered how many people a day would be impacted if you could
present any kind of information, online? Think about the profit your are missing
here!

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So what is the YouPlugy?
YouPlugy is a patented tiny device, wireless, that holds up
more than 10 hours of battery, that can present interactive and
personal ads and communications, and also can charge
Smartphones.
Its case can be built in different formats and colors. Our initial
version is a napkin holder format – for bars and restaurants!
“This is a disruption that
has happened around us,
and we are still talking
about 30-second
television ads. We
fundamentally haven’t
changed.”
Brad Jakeman – Pepsico CIO

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Why the YouPlugy?
Cinema
Guides and Lists
Internet
Newspaper
OOH *
Radio
Television
Magazines
Paid TV
Brazilian publicist investment (01/2015)
Investment size in advertising in Brazil between Jan / Sep 2014 = USD $ 6.3b
•9.7% greater than 2013
•Television(+34.9%), OOH(+27.8%), Cinema(+7.7%), Radio(+5.6%)
•Guides and Lists(-34.3%), Magazines(-15.6%), Newspaper(-9.2%), Internet(-7%)
Today, with the mass use of smartphones, the
OOH (or digital signage) needs to reinvent itself.
Often we observe existence of mega campaigns
in huge panels that are simply ignored by those
who understand that the screen of your gadget
is what really interests you.
Then comes the Youplugy as the liaison
between agencies eager to investments in new
segments of the Digital Signage, like the user’s
interactive experience and personalization.

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Main Features
• Online management: All the schedule, media uploads, layout and campaigns
setup are made online through the YouPlugy CMS hosted on cloud premises
which also provides different types of Reports where you can analyze statistics of
your medias
• Interactive: YouPlugy is online and has a touch screen. Can you imagine what
the creative minds of our team can do with it? It can be a live menu evaluation
pool, possibility to quickly order the next beer or a campaign that requires
customer input after some identification made through the smartphone. How
about “ the waiter button”? Anything here is possible.
• Personalization: With a Pairing QR Code you can connect to a Just Dance session
or use Whatsapp WEB. So with YouPlugy you can personalize its contents using
the same principle. Why continue seeing soccer news if you like Rugby? How
about using your friends picture as background of the content in your party? All
live, all easy.
• Information: Follow live Instagram updates (by # or user), news feed from
different sources and much more!
“Bidders will need to focus
on the one factor that can
change, and drive real
additional value –
innovation. Delivering new,
exciting, high value, easily
accessible, dynamic
advertising propositions
that resonate with the
public will be the
battleground.”
Glen Wilson - MD at Posterscope

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Business Model
RENT
*Monthly fee for each pack of 5
devices
BUY
*Pay per Device
CMS – Cloud Access X X Valid CMS Login to handle YouPlugy
contents
Minimal period of Contract X - Plans with minimal contract of 1 year.
Special plans for events.
Annual License Fee / per device X X Each device needs to have a valid-annual
license in order to continue playing its
content
Free Technical Support – Business
Hours
X X Brazil GMT-3 Business Hours: 08:00AM –
06:00PM
Unlimited layouts X X Create as many layouts you want
Unlimited campaigns X X Create as many campaigns you want
10GB of Uploaded Media X Unlimited Amount of uploaded media you can have

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State of the art
• Almost 100 units produced so far – Currently Made in Brazil
• “Demand much higher than our production capacity”
• Customers very interested in the model
• Representatives willing to pay for the aggregated services
• Huge market considering bars, restaurants, events, hair salon, etc
• Huge market “overseas” - model can be applied anywhere
• No concurrent – patented
• Business model evaluated with success in 3 large cities of different states of Brazil
• Invited to participate on Brazil Signage Expo 2015 – Largest Latin America Digital
Signage Fair
• Selected for the WebSummit 2015 ALPHA Program - Dublin
Next steps
• Ecommerce for spare parts
• Usage of “Touch Charger” technology
• Multi Screen
• YouPlugy as a retail product

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Technical Characteristics and Support
• Technical characteristics:
•Current Version Resolution – 600x1024px
•Portrait orientation
•Battery Pack 10Amp (up to 9 hours of duration)
•Wifi G Compatible
•PNG, JPG, MP4 movies, HTML5 pages and animations
•Touch Screen
•2 USB port for Smartphone charging
•YouPlugy Freshdesk support site: youplugy.freshdesk.com/support/home
• Tutorials
• Tickets SLA < 2 hours
• Base of Knowledge

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The YouPlugy Startup
Brazilian startup founded in 2013 after a discussion between
the 2 founders, where they were talking about the state of the
art of the Solar Power Banks and if it could be applied to a
table using artificial light.
At the picture you see Ricardo Gil – Left and
Adriano Lopes – Founders, validating the first
prototype in a real restaurant - 2014
Here you can see the YouPlugy in an
store event, where the guests got their
Smartphone charged and uptodated to
store’s last Instagram Photos, from the
event, directly into YouPlugy screen –
LIVE!

11. 10 2015 . All rights reserved. This document is Public
Our Channels
/youplugy
youplugy.com.br
angel.co/youplugy