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遊戲業情報收集術
情報數據的目的
情報收集基本功
情報整理
戰場與情報
 真實的戰場,指揮官是很難直接知道全戰局的細節情資。
 在作戰時,沒有手機、電話與網路。
 國家級通信 - 軍事衛星
 營級通信 - 指向性通信車
 連級通信 - 無線電
 層級情搜、層級作戰、層級支援
 旅長 - 指揮官
 營長 - 部隊長
 營級幕僚
 連長 - 戰場基本單位
電腦兵棋推演
 每個行動的決策都要有一份報告給裁判官裁決。
0
情報用法
 正確的溝通
 有效期限
 方向確定後
以便捷為主
 結果的確認
其他重點
 情報的管道目的
 官方新聞稿
 投資分析報告
 行銷分析報告
 情報的真偽?
 情報管道確認
 透過人脈確認
 親自確認
 情報的價值
 多少人知道
 情報延伸比對
情報收集基本功
 手遊篇
 端遊、頁遊篇
 主機遊戲篇
 市場族群篇
基本功  手遊篇 -APP ANNIE
http://www.appannie.com/cn/
基本功  手遊篇 -APP ANNIE
http://www.appannie.com/cn/
基本功  手遊篇 -APP ANNIE
http://www.appannie.com/cn/
基本功  手遊篇 -APP ANNIE
http://www.appannie.com/cn/
基本功  頁遊、端遊篇
 財報比對(以中華網龍在 06/11 上的《朕是老大 online 》為例)
http://mops.twse.com.tw/mops/web/index
基本功  頁遊、端遊篇
 股票新聞
https://tw.finance.yahoo.com/
基本功  主機遊戲篇
 銷售排行
http://www.vgchartz.com/
基本功  市場族群篇
 資策會圖書館(付費 VIP 可直接上 MIC 情報顧問服務)
基本功  市場族群篇
 YAHOO 電玩白皮書
基本功  市場族群篇
 YAHOO 電玩白皮書
基本功  市場族群篇
 行銷廣告網站
http://www.iresearch.com.cn/
情報收集進階功
 人脈、朋友、業界聯盟
 同業(營運經驗)
 遊戲金流業
 遊戲業社團
 遊戲部落客
情報整理 - 好書介紹
 重點介紹
 世界的規則
 自己的限制
 搜尋工具
 資訊整理
分享完畢
 感謝大家
 不要害怕市場數據,數據其實很容易取得~
 明瞭做自己喜歡的遊戲或是做客戶喜歡的遊戲。
 朝明確的方向一起前進!
 知識已不是力量,知識分享後一起合作才是最大的力量!

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遊戲業情報收集術0804