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PROIECTE
      SPECIALE
                      în social media




Biz Social Media Snow Camp – 14 decembrie, 2012
Cum aș face un proiect special:
EMPATIC
 UTIL


           TRANSPARENT
 UNIC &
ORIGINAL
EMPATIC
         UTIL


                      TRANSPARENT
        UNIC &
       ORIGINAL


                    =

ENGAGEMENT – CONȚINUT GENERAT – INTERACȚIUNE
         IMAGINE – CONȘTIENTIZARE
• peste 1000 de articole
• peste 13000 de tweet-uri
• peste 25000 de fotografii
Proiecte speciale (și) pe placul bloggerilor:
•Trafic
1.   •Vizibilitate
•Trafic
1.   •Vizibilitate


        • Relevanță
2.   • Profesionalism
•Trafic
1.   •Vizibilitate


        • Relevanță
2.   • Profesionalism



3.   • Creativitate
Audiență
         Vizibilitate

              conversie

  Relevanță
                     Creativitate
Profesionalism
Ce vreau eu, ca blogger:
Ce vreau eu, ca blogger:

  • concept
  • oportunitate
  • exclusivitate
  • statut special
  • bani
Ce vrea agenția/compania?

  •   ---
  •   ---
  •   ---
  •   ---
  •   ---
Mulțumesc!

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