Andreea bozoi danone sms-2012 cluj

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Andreea bozoi danone sms-2012 cluj

  1. 1. #launiaurt in social media
  2. 2. Andreea Bozoi4 ani online marketingDigitalManager@Danone
  3. 3. #launiaurt in social media… …pana acum
  4. 4. www.LoveDebates.ro
  5. 5. #obiceiurisanatoaseProgramul Activia de “insanatosire” a blogosferei si twittosferei romanesti.6 bloggerite ambasadoare conduc discutiile despre si pentru o viata echilibrata si sanatoasa. Pe scurt #obiceiurisanatoase - program pentru minte, trup si suflet -
  6. 6. #launiaurt in social media… …ce am mai facut intre timp
  7. 7. Inca un brand a facut primul pas in SM
  8. 8. Un target putin diferit
  9. 9. “Tell me, and I will forget.Show me, and I may remember.Involve me, and I will understand.”Confucius (551-479 BCE)
  10. 10. 2 faze ale proiectului - Seeing is believing: vizita in fabrica Danone - De la cititori, pentru cititori: discutii despre nutritie
  11. 11. Rezultatele dupa vizita• 16 article scrise despre vizita• 105 commentarii• 38 Likes, 12 Facebook Comments, 80 Facebook Shares• 84 Likes pt Facebook posts & 115 comments on the posts• According to Zelist Monitor: – Aprox. 8800 views of the posts written on their blogs – Aprox. 3700 unique readers
  12. 12. De la bloguri la forumuri
  13. 13. #launiaurt in social media … ce urmeaza in 2013?
  14. 14. Multumesc!andreea.bozoi@danone.com http://facebook.com/andreeabozoi http://ro.linkedin.com/in/andreeabozoi 0727739896

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