3. ABOUT RESOURCE INTERACTIVE
: Top 20 digital marketing agency
: Independent, privately held
: Founded in 1981
: 200+ associates
: Apply thought leadership to develop
innovative online consumer experiences
Why women matter? Women are pivotal to the economics of nearly every type of retailer today. It hasn’t always been that way. Matter of fact, in the last 3 decades alone, women’s income has increased by 63% (when adjusted for inflation) and men’s has grown just 0.6%! It’s important to understand that and to understand their spending power. I realize that many of you are already targeting women and segments of women and I commend you for that, especially when you consider how much they influence consumption in the world.
Note: women revel in a private universe while men revel in anonymity.
