McDonald's Corporation - SWOT Analysis
by ReportLinker.com on Dec 14, 2010
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Datamonitor's McDonald's Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. McDonald's Corporation - SWOT Analysis examines the company's ...
Datamonitor's McDonald's Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. McDonald's Corporation - SWOT Analysis examines the company's key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy. McDonald's Corporation (McDonald's or 'the company') is one of the world's largest foodservice retailing chain. The company is primarily known for its burgers and fries which it sells through more than 32,478 fast-food restaurants in over 100 countries. It primarily operates in Europe, Asia Pacific, and northern America. The company is headquartered in Oak Brook, Illinois and employs 385,000 people. The company recorded revenues of $22,744.7 million during the financial year ended December 2009 (FY2009), a decrease of 3.3% over 2008. The decrease in revenues was primarily caused by a shift to a greater percentage of franchised restaurants'where McDonald's receives rent and/or royalties based on a percent of sales. Also, foreign currency translation had a negative impact on consolidated operating results'primarily driven by the Euro, British Pound, Russian Ruble, Australian Dollar and Canadian Dollar. The operating profit of the company was $6,841 million in FY2009, an increase of 6.2% over 2008. The net profit was $4,551 million in FY2009, an increase of 5.5% over 2008.Scope of the Report- Provides all the crucial information on McDonald's Corporation required for business and competitor intelligence needs- Contains a study of the major internal and external factors affecting McDonald's Corporation in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams of McDonald's Corporation-Data is supplemented with details on McDonald's Corporation history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available statement from McDonald's CorporationReasons to Purchase- Support sales activities by understanding your customers' businesses better- Qualify prospective partners and suppliers- Keep fully up to date on your competitors' business structure, strategy and prospects- Obtain the most up to date company information available
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