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What is Twitter

What is Twitter



So what does twitter mean?

So what does twitter mean?



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    What is Twitter What is Twitter Presentation Transcript

    • Twitter Few quick thoughts from Marketing communications perspective Source: http://farm3.static.flickr.com/2473/3606182091_b82997f76c_o.jpg By: @ZZ_ZIGURDS (@DOMINO BBDO) Tweetup02 http://zz.typepad.com Riga, September 24, 2009
    • Where we are? http://zz.typepad.com/lv/2009/09/marketinga_tehniku_nakotne.html Peak of Disillusionment Productivity Launch inflated expectations Enlightenment
    • 1/100+ Centralized: One Idea adapted to Many channels via @plnnrz Not Viable
    • Source for “Social Systems”: David Armano, http://darmano.typepad.com
    • The value of twitter taken alone = 0.00...
    • Broader Twitter - context =0
    • Talk - Action = Shit
    • "The magic of social media is not what happens in social media, but what happens outside of it, because of it" Paul Isakson
    • “It is not what you say that matters, it what you do”
    • All the marketing is about creating value: doing something meaningful for our customer (-s) What’s the role of Twitter?
    • A. The Ultimate Listening Device
    • tirgus placis? http://www.flickr.com/photos/georgeaugustine/2116513291/
    • Real-Time simulation of market
    • ? Just listening? Not enough!
    • ? Just Talking? Not enough!
    • + Participating = Listening + Talking + Listening + Sharing + Listening + Helping + Listening
    • 2+1
    • B. Customer Service Platform
    • C. Collaboration Platform helping customers work together to solve the challenges or help each other
    • Best Buy: Twelpforce http://www.youtube.com/watch?v=25zcavXj97I http://www.youtube.com/watch?v=IQw0ySkjbQc Best Buy Twelpforce: nojaucot robežas starp klientu servisu un marketingu http://zz.typepad.com/lv/2009/07/best-buy-twelpforce-twitter-marketing-client-service.html
    • Best Buy: Twelpforce Twelpforce A collective force of Best Buy technology pros offering tech advice in Tweet form. + Involvement of customers (brand advocates!)
    • Of course they are getting it right! They are there on Top Level! It is fun to follow for agency. http://twitter.com/BestBuYCMO
    • D. Developing personal brands In so many businesses (Professional Services, Services etc.) the value of brand is strongly influenced by sum of personal brands of key employees and leaders
    • “It is not what you say that matters, it what you do” If you Do, Twitter is easy and it has real value for your brand
    • My Blog: http://zz.typepad.com