Presentation on the career of graphic designer Herbert Matter.

1. Herbert Matter
By: Nicole Redemann

2. About Herbert
• Born on April 25, 1907 in Engelberg,
Switzerland. He died on May 8, 1984 in New
York.
• He was a photographer and graphic designer
who worked for Harper’s Baazar and Vogue.
• He attended Ecole des Beaux-art in
Switzerland where he studied painting.

3. • He then went on to study at the Academic
Moderne in Paris.
• Herbert began working in 1932 as a designer and
photographer for the Swiss National Tourist
office.
• He modified the scale of images and the
placement of typography, which made his posters
have a high contrast.

4. Life with Mercedes
• In 1941 he married Mercedes
Carles.
• After getting married, Herbert
worked for Container
Company of America (CCA)
where he designed posters
and advertisements.
• In 1946, he began working as a
designing and advertising
consultant for Knoll.
• From 1952-1976 he was a
professor of photography at
Yale University.
Mercedes in Motion (1939)

5. Technique
• Photomontage
The process and result of
making a composite
photograph by cutting and
joining two or more
photographs into an illusion
of an unreal object.

6. Awards
• In 1977, he was elected to the
New York Arts director club Hall
of Fame.
• In 1980, he received the
Guggenheim fellowship in
Photography.
• In 1983, he received the
American Institute Graphic Arts
(AIGA) medal.
Harper’s Baazar Magazine Cover (June 1940)

7. Visit Engelberg, Switzerland Poster

8. She and her
shadow
(1930’s to early
1940’s)

9. Woman with Beads
(1948)

10. References
• http://freshtightdesigns.com/wp-content/uploads/2011/06/herbert_matters_bazaar.jpg
• http://4.bp.blogspot.com/-ugjS4Nx4HYY/UKKnnf19SwI/AAAAAAAAAVI/Q_ODMEDrV1E/s1600/herbert-matter-vogue-cover-
january-1948.jpg
• http://media-cache-ak0.pinimg.com/736x/55/f2/8f/55f28fc0e4234c66886571b846a9d5ac.jpg
• http://www.stephendaitergallery.com/images/display/Herbert_Matter_She_and_her_Shadow_3235_418.jpg
• http://4.bp.blogspot.com/-3w9L4ZyjBco/UKKr9YBu1jI/AAAAAAAAAN4/M_9LdJUOV70/s1600/matter-woman-with-beads.jpg
• http://thinkingform.com/wp-content/uploads/2011/04/herbert_matter_photo.jpg
• http://artblogbybob.blogspot.com/2008/03/man-and-myth.html
• http://imgc-cn.artprintimages.com/images/P-473-488-90/60/6070/R2JD100Z/posters/herbert-matter-brides-cover-
february-1942.jpg
• http://leclownlyrique.files.wordpress.com/2012/06/herbert-matter-erstes-portrc3a4t-paris-1928.jpg
• http://herbertmatter.org/welcome/posters