Max miedinger presentation

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presentation for Type Fundamentals module

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  • Passed away at 70 years of ageThroughout his career he never left his native country.
  • He did his apprenticeship for 4 years
  • 1936 worked at Globus for 10 years where he refined his skillHe was 47 years of age when he created Helvetica (Neue Haas Grotesk) and made his mark in the graphic arts history.
  • These sans serif fonts look exactly the same at first glance….. However there are subtle differences.
  • TheAkzidenzGrotesk sans serif typeface preceded the first weight of Helvetica by over 40 years!! So why was Helvetica so famous? We shall see.
  • Looking back at the history of this Sans Serif Typeface….Before the 1800’s and the creation of a san serif type the types created were all serif types as to imitate hand written letters.Max MiedingersNeue Haas Grotesk also had various weights and styles
  • Name change – why – Stempel, parent company of Haas wanted to market the font in Germany (Linotype)Helvetica is a adaption of ‘Helvetia’ the latin word for Switzerland. Max actually resisted the change but it went ahead. I believe this to be a better name for the global market.It surpassed ‘Futura’
  • All the Helvetica font family.
  • Miedinger created this font in the middle of the swiss movement - a style of design that said ….. Design should be ect…Max was influences by the Bauhaus movement.
  • At the time of his death in 1980 Meidinger must have known the impact his redesigned Helvetica (Neue Haas Grotesk) had had on the world of graphic design. Because Helvetica was well into its reign as the most specified type of the second half of the 20th century.Even today Helvetica and times are the most used fonts in desktop publishing and graphic design. While I agree that sometimes Helvetica can be overused, when used correctly it can be great.
  • Max Miedinger did create other fonts, none as famous as Helvectica. Was it genius or a fluke? I have not heard of these other fonts. Unfortunately I could not talk more about the man himself as there is very little information out their and I wanted to concentrate on his famous font more than the others.
  • I hope you found my presentation informative and please ask questions?
  • Max miedinger presentation

    1. 1. Type Fundamentals Deborah
    2. 2. WHO IS… MAX MIEDINGER?• Born in Zurich, Switzerland on the 24th of December 1910• Died 8 March 1980 in Zurich, Switzerland• Max Miedinger was most famous for creating… HELVETICAoriginally known as Neue Haas Grotesk
    3. 3. WHERE IT ALL BEGAN…Education1926 – 1930 at 16 years oldHe trained as an apprentice typesetter in the book printing officeof Jacques Bollmann in Zurich.1930Entered the School of Arts and Crafts, Abendkurse in Zurich.
    4. 4. AND THE HARD WORK BEGINS1936 at the age of 26 He became a Typographer in the advertising studio of the Globus department store chain.1946 He became a representative for the haas’sche schriflgießerei (Haas Type Foundry) in Basel, Switzerland.1956 He became a freelance Graphic Artist in Zurich 1957 Miedinger made his mark in graphic arts history
    5. 5. 1957 NEUE HAAS GROTESK WAS BORNLater renamed HELVETICA• Edouard Hoffman, director of the Haas Type Foundry, commissioned Miedinger to develop a new sans- serif typeface.• Miedinger revised a typeface called Akzidenze Grotesk – a san serif font designed by H. Berthold in 1896.
    6. 6. HELVETICA V AKZIDENZ GROTESK
    7. 7. HELVETICA V AKZIDENZ GROTESK UP CLOSE & PERSONAL e, c & g The top of the bowl n, m & hHave parallel finals curves to meet the stem The shoulder narrows
    8. 8. HISTORY OF THIS SAN SERIF TYPEACE• 1800s An anonymous designer makes a type without serifs and it is called “grotesk.”• Grotesk was copied and designers in the late 19th century began using these big, bold typefaces for display type.• Akzidenz Grotesk (1896), One of the first with lowercase letters, and was more delicate and readable. With four different weights.• 1956 Edouard Hoffmann (Haas Type Foundry), decided that the more natural typeface, Akzidenz Grotesk, needed to be reworked for a new century. Max Miedinger drew this new typeface and it was released in 1957 as Neue Haas Grotesk.
    9. 9. HELVETICA The name was changed in 1961 to HelveticaHelvetica is a very legible Typeface, which is rounded, with a large x-height,short ascenders and descender.
    10. 10. HELVETICA FONT FAMILY
    11. 11. HELVETICA WENT GLOBAL Design should be an objective communication of ideas and not an artistic expression It was marketed to reflect cutting edge Swiss technology. Companies and designers all over the world viewed Helvetica as the font that reflected the industrial times.
    12. 12. HELVETICA IS…• Neutral• Clean• Legible• Versatile• It’s open to interpretation in any context
    13. 13. IT BECAME COMMONLY USED IN• Corporate Logos• Advertising• Print• Public Signs
    14. 14. CORPORATE LOGOS
    15. 15. ADVERTISING & PRINT
    16. 16. PUBLIC SIGNS
    17. 17. HELVETICA WAS A CRUCIAL PROGRESSION IN TYPEFACE DESIGNPRESENTING AN IDEALISEDEXPRESSION OF MODERNISM
    18. 18. FONTS DESIGNED BY MAX MIEDINGER• Helvetica (Neue Haas Grotesk)• Pro Arte• Horisontal• Swiss 921• Swiss 721• Monospace 821• Miedinger
    19. 19. YOUTUBE VIDEOhttp://www.youtube.com/watch?v=wkoX0pEwSCw&ob=av3eTitle: Helvetica Trailer … what did Helvetica tell you today?

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