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Passion FTW!
       Peter Flaschner @flashlight
       March 23, 2009




Tuesday, March 24, 2009
What is passion?




Tuesday, March 24, 2009
Is it this?


                                http://www.flickr.com/photos/73823441@N00/169622936/

Tuesday, March 24, 2009
Is it this?

http://www.flickr.com/photos/72296542@N00/311658424/

Tuesday, March 24, 2009
Is it this?




                          http://www.flickr.com/photos/18583731@N07/3029544704/

Tuesday, March 24, 2009
Is it this?




                               http://www.flickr.com/photos/78436447@N00/63382682/

Tuesday, March 24, 2009
Is it this?




http://www.flickr.com/photos/71302538@N00/208890214/

Tuesday, March 24, 2009
Passion is a force.




http://www.flickr.com/photos/21829439@N04/2763734090/

Tuesday, March 24, 2009
Passion is energy.




http://www.flickr.com/photos/8070463@N03/3066642728/

Tuesday, March 24, 2009
Passion is hard to define.




Tuesday, March 24, 2009
wiktionary




                  passion
                    1. Any great, powerful emotion, especially love or hate.
    ...
wiktionary

                                                                                     passion

     emotion    ...
Passion is slippery.
                          It’s hard to define.




                               http://www.flickr.c...
passion
                    1. Any great, powerful emotion, especially love or hate.
                    2. fervor, determ...
Robert J. Vallerand, professor of Psychology at
                              Université de Montreal
                     ...
Dualistic Model of Passion
                                 for activities




Tuesday, March 24, 2009
Where activity refers to
                          something we choose to do.

                                fight for a...
Harmonious    Obsessive
              Passion      Passion




Tuesday, March 24, 2009
Harmonious
                                                       Passion
                                                ...
Obsessive Passion
                          Those individuals feel like they cannot help
                          but to ...
Passion can
                          develop in two
                            directions




           Harmonious     ...
Good         Evil
                           stamp       stamp
                          collector   collector




Tuesday...
So...




                          http://www.flickr.com/photos/tonivc/2363758336/in/set-72157603742415116/

Tuesday, Mar...
Why is harmonious passion important?




Tuesday, March 24, 2009
Because it can
                          make us better
                          communicators.




                     ...
Because it can
                          make us happy.




                                 http://www.flickr.com/photos/...
Because the world is fucked.




                                              kevindooley http://www.flickr.com/photos/12...
Harmonious passion as saviour, part 1
                                   The Motivator




                               ...
What’s led us to this?




Tuesday, March 24, 2009
Human behaviour.




                                             http://www.flickr.com/photos/55544800@N00/314391903/

Tu...
Changing
                          behaviour is
                             hard.




Tuesday, March 24, 2009
Need strong, consistent internal drive.




                          http://www.flickr.com/photos/48549719@N00/2901927644...
We need
                                 motivation
                                  that can
                           ...
If we just look at
                          motivation, we’re not
                          looking deep enough.




    ...
Motivation
      grows out
      of passion.




          (not exclusively)




                              http://www....
There is a certain QUALITY to motivation
                            that arises from harmonious passion




             ...
The problems we face are really big.




                                    http://www.flickr.com/photos/51035624977@N01/...
We need to think about how
                           to develop our passion for
                          solving the pro...
Passion can be an important tool
                           in helping us out of this mess.




Tuesday, March 24, 2009
Passion as saviour, part 2
                                                The happiness factor




http://www.flickr.com/...
(this is just a hunch.)




Tuesday, March 24, 2009
(Happiness as well-being, not pleasure)




Tuesday, March 24, 2009
Happy people do less harm.




Tuesday, March 24, 2009
Happy people leave
                                                                   a gentler mark.




                ...
Happy people spread happiness.




Tuesday, March 24, 2009
Research has identified a number of correlates with
      happiness. These include religious involvement,
        parentho...
“Passion can fuel motivation, enhance well-being,
            and provide meaning in everyday life.”
               Éric D...
Passion can lead to happiness.




                                 http://www.flickr.com/photos/76195812@N00/1888321618/
...
Deep breath.




Tuesday, March 24, 2009
So what does this have to do with any of us?




Tuesday, March 24, 2009
It affects
                              this
                          particular
                           group in
   ...
It affects us personally.




                            http://www.flickr.com/photos/7346219@N03/2464804268/ GirLy GirL
...
I want to be happy.




Tuesday, March 24, 2009
I want my friends and family to be happy.


Tuesday, March 24, 2009
I want to be
                          around happy
                          people.

                          So it’s i...
What’s more, it’s in my interest for my
          friends and family to understand
          harmonious passion so you can...
It affects us
                     professionally.




http://www.flickr.com/photos/23356961@N00/4830305/ julieta masina

...
As designers and web geeks,
                           we have a lot of power.




Tuesday, March 24, 2009
We are enablers for other people’s passions.




Tuesday, March 24, 2009
We build websites and tools for our clients,
                often so that they can pursue their passion.




Tuesday, Mar...
We provide the means and
                           expertise for people to
                            exercise their pas...
This is true for our clients
                          and our clients’ audience.




                               http:...
This is really
                            important, and
                          usually overlooked.




Tuesday, March...
It means the
                                impact of our
                                    work is
                   ...
We have a tremendous
                          opportunity. If we accept that

                          a) harmonious pas...
Time to get
                           practical:
                          Let’s look at
                          how pa...
Robert J. Vallerand, professor of Psychology at
                              Université de Montreal
                     ...
Dualistic Model of Passion
                                 for activities




Tuesday, March 24, 2009
Obsessive
            Harmonious
                           Passion
              Passion




Tuesday, March 24, 2009
2007 Presidential Address to the Canadian
                          Psychological Association


                          ...
Three processes are
                                                      hypothesised to influence the
                  ...
This is deep stuff.




Tuesday, March 24, 2009
Three processes are hypothesised
                           to influence the development of
                              ...
Activity selection is simply
                            what do I choose to do.

                          Visit a site, ...
As designers, how we present activity
                                 options has an impact.




                        ...
Tuesday, March 24, 2009
Three processes are hypothesised
                           to influence the development of
                              ...
activity valuation is the
                          subjective importance given
                          to the activity ...
Context is critical to activity valuation.




Tuesday, March 24, 2009
Research has indeed shown
                             that when the object of
                          interest is highl...
As it relates to
                                                                                     design and
         ...
Three processes are hypothesised
                           to influence the development of
                              ...
Two types of internalization:


                   Autonomous                    Controlled




Tuesday, March 24, 2009
An individual, of his or her
                          own volition, chooses to
          Autonomous      pursue a thing f...
An individual feels internal
              Controlled   or external pressure to
                           pursue a thing....
Classic example is
                                                             music students.
                          ...
Here’s the thing:




Tuesday, March 24, 2009
Nag, and you lose.




http://www.flickr.com/photos/10049178@N00/117350635/

Tuesday, March 24, 2009
If you’re building a site or a tool that
                          you want your users to be passionate
                  ...
Activity selection
                            Activity valuation
                          Type of internalization




Tu...
In summary




Tuesday, March 24, 2009
Harmonious
                                                       passion can
                                            ...
It can improve the quality of your life.



http://www.flickr.com/photos/8747118@N05/2233385611/

Tuesday, March 24, 2009
It can improve the quality of your client’s lives.
             (which ought to give you some more dough)




http://www.f...
It can help power us through
                                           some of the behavioural
                          ...
As designers,
                                                                                         strategists and
   ...
Let’s do something awesome with it.




Tuesday, March 24, 2009
Passion FTW!
       Peter Flaschner @flashlight
       March 23, 2009
       http://peterflaschner.com/passionftw




Tuesda...
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Transcript of "Peter Flaschner - Passion FTW!"

  1. 1. Passion FTW! Peter Flaschner @flashlight March 23, 2009 Tuesday, March 24, 2009
  2. 2. What is passion? Tuesday, March 24, 2009
  3. 3. Is it this? http://www.flickr.com/photos/73823441@N00/169622936/ Tuesday, March 24, 2009
  4. 4. Is it this? http://www.flickr.com/photos/72296542@N00/311658424/ Tuesday, March 24, 2009
  5. 5. Is it this? http://www.flickr.com/photos/18583731@N07/3029544704/ Tuesday, March 24, 2009
  6. 6. Is it this? http://www.flickr.com/photos/78436447@N00/63382682/ Tuesday, March 24, 2009
  7. 7. Is it this? http://www.flickr.com/photos/71302538@N00/208890214/ Tuesday, March 24, 2009
  8. 8. Passion is a force. http://www.flickr.com/photos/21829439@N04/2763734090/ Tuesday, March 24, 2009
  9. 9. Passion is energy. http://www.flickr.com/photos/8070463@N03/3066642728/ Tuesday, March 24, 2009
  10. 10. Passion is hard to define. Tuesday, March 24, 2009
  11. 11. wiktionary passion 1. Any great, powerful emotion, especially love or hate. 2. fervor, determination. 3. An object of passionate love or strong interest. It started as a hobby, but now my motorbike collection has become my passion. 4. (Christianity) The suffering of Jesus leading up to and during his crucifixion. 5. A play, musical composition or display meant to commemorate the suffering of Jesus. Tuesday, March 24, 2009
  12. 12. wiktionary passion emotion fervor determination 1. A person's internal state of being and 1. (US) An intense, heated emotion; passion, involuntary, subjective, physiological response ardor. 1. The act of determining, or the state of being to an object or a situation, based in or tied to 2. (US) A passionate enthusiasm for some cause. determined. physical state and sensory feelings. 3. (US) Heat. 2. Bringing to an end; termination; limit. 2. A reaction by an non-human organism with 3. Direction or tendency to a certain end; behavioral and physiological elements similar impulsion. to a person's response. 4. The quality of mind which reaches definite conclusions; decision of character; resoluteness. 5. (countable) The state of decision; a judicial decision, or ending of controversy. 6. (countable) That which is determined upon; result of deliberation; purpose; conclusion formed; fixed resolution. 7. A flow, rush, or tendency to a particular part; as, a determination of blood to the head. 8. (countable) The act, process, or result of any accurate measurement, as of length, volume, weight, intensity, etc.; as, the determination of the ohm or of the wave length of light; the determination of the salt in sea water, or the oxygen in the air. 9. The act of defining a concept or notion by giving its essential constituents. 10. The addition of a differentia to a concept or notion, thus limiting its extent; -- the opposite of generalization. 11. The act of determining the relations of an object, as regards genus and species; the referring of minerals, plants, or animals, to the species to which they belong; classification; as, I am indebted to a friend for the determination of most of these shells. Tuesday, March 24, 2009
  13. 13. Passion is slippery. It’s hard to define. http://www.flickr.com/photos/68845396@N00/89593428/ Malingering Tuesday, March 24, 2009
  14. 14. passion 1. Any great, powerful emotion, especially love or hate. 2. fervor, determination. 3. An object of passionate love or strong interest. It started as a hobby, but now my motorbike collection has become my passion. 4. (Christianity) The suffering of Jesus leading up to and during his crucifixion. 5. A play, musical composition or display meant to commemorate the suffering of Jesus. Tuesday, March 24, 2009
  15. 15. Robert J. Vallerand, professor of Psychology at Université de Montreal Past president of the Canadian Psychological Association Runs the Research Laboratory on Social Behavior at Université de Montreal Written over 200 articles, many books, yadda yadda http://www.er.uqam.ca/nobel/r26710/LRCS/default_en.htm Tuesday, March 24, 2009
  16. 16. Dualistic Model of Passion for activities Tuesday, March 24, 2009
  17. 17. Where activity refers to something we choose to do. fight for a cause lose 20 pounds collect stamps Tuesday, March 24, 2009
  18. 18. Harmonious Obsessive Passion Passion Tuesday, March 24, 2009
  19. 19. Harmonious Passion People with a harmonious passion have been found to experience positive emotions such as happiness both during and after engagement in the passionate activity, as well as a better concentration, feelings of being fully absorbed during activity engagement, and report higher levels of well-being . Eric G. Donahue Mars 2009, Le Panoptique http://www.lepanoptique.com/dev/page-article.php? id=142&theme=sciences&PHPSESSID=a4a95af0376599f177f36d72 20433622 http://www.flickr.com/photos/76195812@N00/777675231/ Tuesday, March 24, 2009
  20. 20. Obsessive Passion Those individuals feel like they cannot help but to engage in the activity they love due to the internal forces that control them. Eventually, the passionate activity takes disproportionate importance and interferes with other aspects and activities of the person’s life. As a consequence, obsessive passion has been related to negative emotions (e.g., anxiety, shame) and feelings of guilt, poor concentration, rumination (i.e., difficulty stopping thinking about the activity), and rigid task engagement. Eric G. Donahue Mars 2009, Le Panoptique http://www.lepanoptique.com/dev/page-article.php? id=142&theme=sciences&PHPSESSID=a4a95af0376599f177f36d7220433622 http://www.flickr.com/photos/59755778@N00/36985218/ Tuesday, March 24, 2009
  21. 21. Passion can develop in two directions Harmonious Obsessive Passion Passion Tuesday, March 24, 2009
  22. 22. Good Evil stamp stamp collector collector Tuesday, March 24, 2009
  23. 23. So... http://www.flickr.com/photos/tonivc/2363758336/in/set-72157603742415116/ Tuesday, March 24, 2009
  24. 24. Why is harmonious passion important? Tuesday, March 24, 2009
  25. 25. Because it can make us better communicators. http://www.flickr.com/photos/44124404848@N01/47868720/ Tuesday, March 24, 2009
  26. 26. Because it can make us happy. http://www.flickr.com/photos/42921300@N00/264814182/ Felix42 contra la censura Tuesday, March 24, 2009
  27. 27. Because the world is fucked. kevindooley http://www.flickr.com/photos/12836528@N00/2808632690/ Tuesday, March 24, 2009
  28. 28. Harmonious passion as saviour, part 1 The Motivator http://www.flickr.com/photos/72033685@N00/273357938/ Tuesday, March 24, 2009
  29. 29. What’s led us to this? Tuesday, March 24, 2009
  30. 30. Human behaviour. http://www.flickr.com/photos/55544800@N00/314391903/ Tuesday, March 24, 2009
  31. 31. Changing behaviour is hard. Tuesday, March 24, 2009
  32. 32. Need strong, consistent internal drive. http://www.flickr.com/photos/48549719@N00/2901927644/ Tuesday, March 24, 2009
  33. 33. We need motivation that can withstand setbacks. the driver of this car had just walked away to get gas when a tractor trailer ran over it...  http://www.flickr.com/photos/32708549@N00/6224088/ Tuesday, March 24, 2009
  34. 34. If we just look at motivation, we’re not looking deep enough. http://www.flickr.com/photos/33781019@N00/1612085620/ Tuesday, March 24, 2009
  35. 35. Motivation grows out of passion. (not exclusively) http://www.flickr.com/photos/48549719@N00/2920297233/ Tuesday, March 24, 2009
  36. 36. There is a certain QUALITY to motivation that arises from harmonious passion http://www.flickr.com/photos/10997674@N07/3334923965/ Tuesday, March 24, 2009
  37. 37. The problems we face are really big. http://www.flickr.com/photos/51035624977@N01/72750725/ Tuesday, March 24, 2009
  38. 38. We need to think about how to develop our passion for solving the problems, so that we can have the motivation to do the hard work. http://www.flickr.com/photos/8938625@N07/2541275902/ Tuesday, March 24, 2009
  39. 39. Passion can be an important tool in helping us out of this mess. Tuesday, March 24, 2009
  40. 40. Passion as saviour, part 2 The happiness factor http://www.flickr.com/photos/63894760@N00/108765872/ Tuesday, March 24, 2009
  41. 41. (this is just a hunch.) Tuesday, March 24, 2009
  42. 42. (Happiness as well-being, not pleasure) Tuesday, March 24, 2009
  43. 43. Happy people do less harm. Tuesday, March 24, 2009
  44. 44. Happy people leave a gentler mark. http://www.flickr.com/photos/76195812@N00/1888321618/ Tuesday, March 24, 2009
  45. 45. Happy people spread happiness. Tuesday, March 24, 2009
  46. 46. Research has identified a number of correlates with happiness. These include religious involvement, parenthood, marital status, age, income and proximity to other happy people. – http://en.wikipedia.org/wiki/Happiness Tuesday, March 24, 2009
  47. 47. “Passion can fuel motivation, enhance well-being, and provide meaning in everyday life.” Éric Donahue, Research Laboratory on Social Behavior, Université de Montreal Tuesday, March 24, 2009
  48. 48. Passion can lead to happiness. http://www.flickr.com/photos/76195812@N00/1888321618/ Tuesday, March 24, 2009
  49. 49. Deep breath. Tuesday, March 24, 2009
  50. 50. So what does this have to do with any of us? Tuesday, March 24, 2009
  51. 51. It affects this particular group in two ways: http://www.flickr.com/photos/59562171@N00/247249870/ http://www.flickr.com/photos/txanoduna/477985347/sizes/o/ Txanoduna Tuesday, March 24, 2009
  52. 52. It affects us personally. http://www.flickr.com/photos/7346219@N03/2464804268/ GirLy GirL Tuesday, March 24, 2009
  53. 53. I want to be happy. Tuesday, March 24, 2009
  54. 54. I want my friends and family to be happy. Tuesday, March 24, 2009
  55. 55. I want to be around happy people. So it’s in my best interest to understand how harmonious passion can lead to happiness so that I can generate it and feed it to you. Tuesday, March 24, 2009
  56. 56. What’s more, it’s in my interest for my friends and family to understand harmonious passion so you can generate it and feed it to me. Tuesday, March 24, 2009
  57. 57. It affects us professionally. http://www.flickr.com/photos/23356961@N00/4830305/ julieta masina Tuesday, March 24, 2009
  58. 58. As designers and web geeks, we have a lot of power. Tuesday, March 24, 2009
  59. 59. We are enablers for other people’s passions. Tuesday, March 24, 2009
  60. 60. We build websites and tools for our clients, often so that they can pursue their passion. Tuesday, March 24, 2009
  61. 61. We provide the means and expertise for people to exercise their passions Tuesday, March 24, 2009
  62. 62. This is true for our clients and our clients’ audience. http://www.flickr.com/photos/59562171@N00/247249870/ Tuesday, March 24, 2009
  63. 63. This is really important, and usually overlooked. Tuesday, March 24, 2009
  64. 64. It means the impact of our work is exponential http://www.flickr.com/photos/80122196@N00/4557105/ GustavoG Tuesday, March 24, 2009
  65. 65. We have a tremendous opportunity. If we accept that a) harmonious passion can help improve lives, and b) harmonious passion can be developed then we have to accept that we can make a big difference. Tuesday, March 24, 2009
  66. 66. Time to get practical: Let’s look at how passion develops http://www.flickr.com/photos/49968232@N00/12364944/ Tuesday, March 24, 2009
  67. 67. Robert J. Vallerand, professor of Psychology at Université de Montreal Past president of the Canadian Psychological Association Runs the Research Laboratory on Social Behavior at Université de Montreal Written over 200 articles, many books, yadda yadda http://www.er.uqam.ca/nobel/r26710/LRCS/default_en.htm Tuesday, March 24, 2009
  68. 68. Dualistic Model of Passion for activities Tuesday, March 24, 2009
  69. 69. Obsessive Harmonious Passion Passion Tuesday, March 24, 2009
  70. 70. 2007 Presidential Address to the Canadian Psychological Association On the Psychology of Passion: In Search of What Makes People’s Lives Most Worth Living On the development of passion http://www.er.uqam.ca/nobel/r26710/LRCS/papers/vallerandcp2008.pdf Tuesday, March 24, 2009
  71. 71. Three processes are hypothesised to influence the development of passion toward an activity: activity selection, activity valuation, and the type of internalisation of the activity representation in one’s identity. http://www.flickr.com/photos/26084283@N00/72697229/ Tuesday, March 24, 2009
  72. 72. This is deep stuff. Tuesday, March 24, 2009
  73. 73. Three processes are hypothesised to influence the development of passion toward an activity: activity selection, activity valuation, and the type of internalisation of the activity representation in one’s identity. Tuesday, March 24, 2009
  74. 74. Activity selection is simply what do I choose to do. Visit a site, make a purchase, play a game, join a social network, etc. Tuesday, March 24, 2009
  75. 75. As designers, how we present activity options has an impact. Can the user find the right activity? http://www.flickr.com/photos/14468301@N06/2150870925/ Spiritless Visionary Tuesday, March 24, 2009
  76. 76. Tuesday, March 24, 2009
  77. 77. Three processes are hypothesised to influence the development of passion toward an activity: activity selection, activity valuation, and the type of internalisation of the activity representation in one’s identity. Tuesday, March 24, 2009
  78. 78. activity valuation is the subjective importance given to the activity by the person Tuesday, March 24, 2009
  79. 79. Context is critical to activity valuation. Tuesday, March 24, 2009
  80. 80. Research has indeed shown that when the object of interest is highly valued and meaningful, one is inclined to internalise the valued object, to make it part of him or herself. Tuesday, March 24, 2009
  81. 81. As it relates to design and strategy, we need to be aware that if we give an important element low valuation in it’s presentation, it may affect how our users internalize their experience. http://www.flickr.com/photos/46425925@N00/179019989/ Pulpolux !!! Tuesday, March 24, 2009
  82. 82. Three processes are hypothesised to influence the development of passion toward an activity: activity selection, activity valuation, and the type of internalisation of the activity representation in one’s identity. Tuesday, March 24, 2009
  83. 83. Two types of internalization: Autonomous Controlled Tuesday, March 24, 2009
  84. 84. An individual, of his or her own volition, chooses to Autonomous pursue a thing for the pleasure/challenge/ enjoyment of it. Tuesday, March 24, 2009
  85. 85. An individual feels internal Controlled or external pressure to pursue a thing. Tuesday, March 24, 2009
  86. 86. Classic example is music students. Those who autonomously internalize the activity of making music tend to be happier than those who are controlled into the activity. http://www.flickr.com/photos/43462240@N00/279290857/ Tuesday, March 24, 2009
  87. 87. Here’s the thing: Tuesday, March 24, 2009
  88. 88. Nag, and you lose. http://www.flickr.com/photos/10049178@N00/117350635/ Tuesday, March 24, 2009
  89. 89. If you’re building a site or a tool that you want your users to be passionate about, you have to let them internalize the action of participating on your site autonomously. Tuesday, March 24, 2009
  90. 90. Activity selection Activity valuation Type of internalization Tuesday, March 24, 2009
  91. 91. In summary Tuesday, March 24, 2009
  92. 92. Harmonious passion can be a force for good. http://www.flickr.com/photos/76195812@N00/777675231/ Tuesday, March 24, 2009
  93. 93. It can improve the quality of your life. http://www.flickr.com/photos/8747118@N05/2233385611/ Tuesday, March 24, 2009
  94. 94. It can improve the quality of your client’s lives. (which ought to give you some more dough) http://www.flickr.com/photos/63613245@N00/460583582/ Dalboz17 Tuesday, March 24, 2009
  95. 95. It can help power us through some of the behavioural changes we’re all facing. http://www.flickr.com/photos/43204851@N00/182910562/ Asten Tuesday, March 24, 2009
  96. 96. As designers, strategists and web geeks, we have a lot of power. http://www.flickr.com/photos/86891211@N00/72224228/ Matthew Clark Photography & Design Tuesday, March 24, 2009
  97. 97. Let’s do something awesome with it. Tuesday, March 24, 2009
  98. 98. Passion FTW! Peter Flaschner @flashlight March 23, 2009 http://peterflaschner.com/passionftw Tuesday, March 24, 2009
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