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Daniel Patricio: I Hope Mobile Kills Advertising
- 4. What are the goals of the Marketer?
• Increase awareness
• Increase brand comprehension
• Drive customers to action
- 6. Why mobile is important
• Adoption
• Communication
• Multimedia
- 7. What can we do with it?
Smart targeted advertising
• location
• needs
• identity
• Provide and suggest solutions
• no more shouting
- 8. Where do we go from here?
• Mobile is not a medium but a conduit
• Not just push but provide
• Smarter is better