Digital Marketing

3.  HOME PAGE :
 CLEAR
 FUNCTIONNAL
 ACCESSIBLE
 MODERN
 DESIGN
 THE WEBSITE SHOWS PICTURES OF THE DIFFERENTS
ROOMS WHICH GIVES TO THE VIEWERS A DIRECT AND
CLEAR IMAGE OF THE HOTEL. FURTHERMORE, ALL KEY
SECTION OF THE WEBSITE (BOOKING, ROOMS…) ARE
ACCESSIBLE STRAIGHT FROM THE HOME PAGE : EASY TO
UNDERSTAND, EASY TO USE.

5.  MANY FOLLOWERS : 22 713
 PEOPLE TALKING ABOUT THE HOTEL : 313
 PEOPLE WHO STAYED AT THE HOTEL : 426
 73,47% OF PEOPLE THAT STAYED IN THE
HOTEL TALK ABOUT THE HOTEL ON FACEBOOK
 DYNAMIC, LOTS OF ACTIVITY FROM THE HOTEL
AND FROM FOLLOWERS
 EVEN A POSSIBILITY TO BOOK AND ACCESS
BETTER RATE VIA FACEBOOK INTERACTION
WITH THE WEBSITE

6.  LOW NUMBER OF FOLLOWERS : 28
 VERY FIEW POSTS : ABOUT 2 PER MONTH
 NO DYNAMIC ON TWITTER, RATHER INACTIVE

7.  PRESENT ON YOUTUBE AND DAILY MOTION
 EX: http://www.youtube.com/watch?v=0r-
dSuFZ098
IMPORTANT NUMBER OF VIEWERS SINCE 2010 –
VIDEOS POSTED BY THE HOTEL

8.  NO NEWSLETTER, NOT PRESENT ON LINKED IN
 MOBILE APPS AVAILABLE
 PRESENT ON VARIOUS HOTEL COMPARATOR
WEBSITE SUCH AS TRIPADVISOR ( VERY WELL
RANKED : 48 ON 1854 – 226 CRITICS, MOST ARE
POSITIVE)

9.  STRONG WEBSITE AND VISIBILITY
 IMPORTANT PRESENCE ON THE SOCIAL
NETWORK FACEBOOK HOWEVER LOW
PRESENCE ON ANY OTHER SOCIAL NETWORK
 POTENTIAL OF GROWTH IN DIGITAL
MARKETING NOT EXPLOITED