2. What do people associate with
Chemical X? Don’t have
Classy time to see T.v
products Male 25-40 or read
newspaper
Young Net savvy
Independent Drink always on the
responsibly go
Want to be
recognized as
International Royal
successful
man
3. How can social media help Chemical
X?
• Creating awareness about Chemical X
• Building engagement and participation with
Chemical X
• Encouraging trials and sampling for the brand
• Achieving advocacy for the brand
4. Elements of the social media plan
• Generating awareness and engagement using
Facebook
• Creating conversations using Twitter
• Building thought leadership by answering queries
• Information dissemination using social media releases
• Achieving advocacy by reaching out to influencers
5. Platforms to achieve the objectives
OBJECTIVES PLATFORMS
Awareness generation
Building engagement
Showcasing work and
achievements
Mobile applications
6. Facebook Fan page
• A facebook page can be created to engage
people
• Fun times with Chemical X section can be
created on Fb page where ppl can post there
experiences
7. Contest on Face Book for
best cocktail recipes
Customers can be engaged in
a conversation by asking there
innovative cocktail recipes
and can be posted on
facebook
Also a blog can be created for
these Recipes and thus giving
Customers a sense of
belongingness
By this customers can relate
to the product
8. Building conversations using Twitter
• Replying to queries asked on Twitter about Chemical X
• Welcoming people who tweet that they are drinking
Chemical X
• Engaging in conversation with people who talk about
Parties and drinking , etc
• #Xfridaynights by using this hashtag we can run offers
@ various pubs and restaurants and engage public
9. My chemical X story
• You can share your best moments with the
whiskey
• It can be on our blog, tweet , facebook fan
page
• Or you can also upload a video On our
customized Chemical X channel
10. Engagement using videos
• Why: Videos can depict the largeness and the various
aspects of chemical X better than text
• Videos can be used across a variety of platforms
– Video sharing sites like YouTube
– Facebook videos
– The community that we will create
– Physically – can be cut onto DVDs and distributed
• The videos will be properly tagged, and descriptions
and annotations will be added
11. Features of a customized YouTube
channel
Users can update
themselves by
subscribing to the feeds All videos of the brand
are available on one page
Description of the
channel and the brand
with details
Users can share and
comment on the channel
12. Building the community using Ning
• We will create this community using Ning
– Website that allows you to create your own social networking
sites
• The proposed name of the community: wetheXcians.in
• We will conceptualize, design and manage the community
• All the relevant features will be activated
– Blog, chat, Twitter integration, etc
– Moderation level can be set – eg, comments on the blogs, etc
14. Mobile application
• A mobile application which you can play after
getting out of a bar to check how drunk you are
too drive
• And if you are too drunk you get an option to call
a cab to get back home
