The  Ready  Campaign <ul><li>Ready  is a national public service campaign sponsored by FEMA in partnership with The Advert...
The  Ready  Campaign <ul><li>Ready America/Listo </li></ul><ul><ul><li>Pets Owners </li></ul></ul><ul><ul><li>Older Americ...
Ready  asks individuals to do three key things <ul><li>Get an Emergency Supply Kit </li></ul><ul><li>Make a Family Emergen...
Spreading the  Ready  Message <ul><li>www.ready.gov  &  www.listo.gov </li></ul><ul><li>1-800-BE-READY & 1-888-SE-LISTO  <...
Campaign Milestones <ul><li>Received more than $844 million in donated media support </li></ul><ul><li>As of May 30, 2010:...
Emergency Preparedness is Leveling Off
How You Can Get Involved <ul><li>Host emergency preparedness training </li></ul><ul><li>Host an emergency preparedness fai...
National Preparedness Month (NPM) <ul><li>A nationwide effort organized by  Ready  each September </li></ul><ul><li>Encour...
NPM 2010 <ul><li>Focus: </li></ul><ul><ul><li>The Team </li></ul></ul><ul><ul><li>Action  </li></ul></ul><ul><ul><li>Perso...
NPM Resources <ul><li>NPM Web site includes: </li></ul><ul><ul><li>Comprehensive Tool Kit that includes: </li></ul></ul><u...
Register to Become a  NPM 2010 Coalition Member!   <ul><li>Organizations must register each year </li></ul><ul><li>Sign up...
Contact Information <ul><li>Becky Marquis, Deputy Director </li></ul><ul><li>E-mail:  [email_address] </li></ul><ul><li>Ph...
Upcoming SlideShare
Loading in...5
×

Ne prep web

241

Published on

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
241
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ne prep web

  1. 2. The Ready Campaign <ul><li>Ready is a national public service campaign sponsored by FEMA in partnership with The Advertising Council </li></ul><ul><li>Mission is to educates and empowers Americans to prepare for and respond to emergencies, including natural disasters and potential terrorist attacks </li></ul><ul><li>Goal is to get Americans involved and ultimately increase our nation’s level of preparedness through awareness and partnership </li></ul>
  2. 3. The Ready Campaign <ul><li>Ready America/Listo </li></ul><ul><ul><li>Pets Owners </li></ul></ul><ul><ul><li>Older Americans </li></ul></ul><ul><ul><li>Individuals with Disabilities and Other Access and Functional Needs </li></ul></ul><ul><ul><li>Military Families </li></ul></ul><ul><li>Ready Business/Listo Negocios </li></ul><ul><li>Ready Kids/Listo Niños </li></ul>
  3. 4. Ready asks individuals to do three key things <ul><li>Get an Emergency Supply Kit </li></ul><ul><li>Make a Family Emergency Plan </li></ul><ul><li>Be informed about different types of emergencies and the appropriate responses </li></ul>
  4. 5. Spreading the Ready Message <ul><li>www.ready.gov & www.listo.gov </li></ul><ul><li>1-800-BE-READY & 1-888-SE-LISTO </li></ul><ul><li>PR and media outreach efforts like National Preparedness Month, Resolve to be Ready and MiLB </li></ul><ul><li>Collateral materials </li></ul><ul><li>Public and private sector partnerships </li></ul><ul><li>Citizen Corps partnership </li></ul><ul><li>State and locality localization </li></ul><ul><li>Public Service Advertising </li></ul>
  5. 6. Campaign Milestones <ul><li>Received more than $844 million in donated media support </li></ul><ul><li>As of May 30, 2010: </li></ul><ul><ul><li>2.57 billion hits and 47 unique visitors to www.ready.gov </li></ul></ul><ul><ul><li>400,000 calls to 1-800-BE-READY and 1-888-SE-LISTO </li></ul></ul><ul><ul><li>52 million brochures requested or downloaded from the Web site </li></ul></ul>
  6. 7. Emergency Preparedness is Leveling Off
  7. 8. How You Can Get Involved <ul><li>Host emergency preparedness training </li></ul><ul><li>Host an emergency preparedness fair </li></ul><ul><li>Show Ready’s instructional videos </li></ul><ul><li>Distribute preparedness information </li></ul><ul><li>Link to Ready.gov from your Web site </li></ul><ul><li>Sign up for Ready updates by visiting www.ready.gov </li></ul><ul><li>Participate in National Preparedness Month </li></ul>
  8. 9. National Preparedness Month (NPM) <ul><li>A nationwide effort organized by Ready each September </li></ul><ul><li>Encourages Americans to take simple steps to prepare for emergencies in their homes, businesses and communities </li></ul><ul><li>2010 marks the 7 th annual NPM and has grown from 80 organizations to 3,200 (!) </li></ul><ul><li>NPM Coalition is open to all public and private sector organizations </li></ul><ul><li>Currently there are approx. 1,200 organizations registered </li></ul>
  9. 10. NPM 2010 <ul><li>Focus: </li></ul><ul><ul><li>The Team </li></ul></ul><ul><ul><li>Action </li></ul></ul><ul><ul><li>Personal responsibility </li></ul></ul>
  10. 11. NPM Resources <ul><li>NPM Web site includes: </li></ul><ul><ul><li>Comprehensive Tool Kit that includes: </li></ul></ul><ul><ul><ul><li>Ideas for hosting preparedness events </li></ul></ul></ul><ul><ul><ul><li>Sample e-mails and newsletter articles </li></ul></ul></ul><ul><ul><ul><li>Templates for posters and bill stuffers </li></ul></ul></ul><ul><ul><ul><li>Ways to partner with local organizations </li></ul></ul></ul><ul><ul><li>Success Stories </li></ul></ul><ul><ul><ul><li>Learn what other Coalition Members are doing for NPM </li></ul></ul></ul><ul><ul><li>Event Calendar </li></ul></ul><ul><ul><ul><li>Central listing of all NPM events around the country </li></ul></ul></ul>
  11. 12. Register to Become a NPM 2010 Coalition Member! <ul><li>Organizations must register each year </li></ul><ul><li>Sign up is easy! </li></ul><ul><ul><li>Register at www.ready.gov </li></ul></ul><ul><ul><li>Click on the NPM banner </li></ul></ul><ul><ul><li>You will receive notification via e-mail when you register </li></ul></ul><ul><ul><li>Members will be listed on the NPM Web site </li></ul></ul>
  12. 13. Contact Information <ul><li>Becky Marquis, Deputy Director </li></ul><ul><li>E-mail: [email_address] </li></ul><ul><li>Phone: 202-212-1660 </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×