Matt Booher, digital insights director at the E.W. Scripps Company, discusses how building a collaborative analytics culture starts with people at RJI's Collaboration Culture Symposium in Fred W. Smith Forum on March 21, 2016. More information about the event: https://www.rjionline.org/events/rjicollab

1. BEING DATA-DRIVEN HAS LITTLE TO DO WITH DATA: BUILDING A
COLLABORATIVE ANALYTICS CULTURE STARTS WITH PEOPLE
03/22/2015

2. “data-driven”

3. THE PROBLEM: PERCEPTION
• Do we have access to the data we need?
• Are we using the best metrics to evaluate our business?

4. EXECUTIVE BOARD REPORT

5. • Do we have the right data?
• Are the numbers right?
• Meetings
• Emails
• Stress

6. Experience tells us the data isn’t the problem. Its our participation with the data.
PARTICIPATORY DECISION-MAKING MODEL
Gain Full Participation
Establish
Mutual
Understanding
Craft Inclusive
Solutions
Provide
Sustainable
Results

7. STEP 1: GAIN FULL PARTICIPATION
• Analyst person with closest access to data, spreadsheets, and visualizations
• Functional manager with reports and dashboards
• Leadership using operational, financial, product, and sales reports
And meetings. Lots and lots of meetings.

8. BOARD REPORT VS HYPOTHETICAL CHALLENGE

9. STEP 2: ESTABLISH MUTUAL UNDERSTANDING
66 22 0
Revenue metrics Audience metrics Agreement
And meetings. Lots and lots of meetings.

10. DATA DICTIONARY

11. STEP 3: CRAFT INCLUSIVE SOLUTIONS
VS

12. 12 8 1
Revenue metrics Audience metrics Team
Probably still too many metrics. But everyone was accounted for
and had what they need to tell their story.

13. STEP 4: SUSTAINABLE RESULTS
Daily Weekly Monthly Quarterly
How can we re-use the 20 metrics in different contexts?

14. DIGITAL DATA CENTER

15. THANK YOU. QUESTIONS?