1. #1 Online Bank:
Service, Sales and Security
Sanjay Gupta
E-Commerce/ATM Executive
Bank of America
February 7, 2007

2. Forward-Looking Statements
This presentation contains forward-looking statements, including statements about the
financial conditions, results of operations and earnings outlook of Bank of America
Corporation. The forward-looking statements involve certain risks and uncertainties. Factors
that may cause actual results or earnings to differ materially from such forward-looking
statements include, among others, the following: 1) projected business increases following
process changes and other investments are lower than expected; 2) competitive pressure
among financial services companies increases significantly; 3) general economic conditions
are less favorable than expected; 4) political conditions including the threat of future terrorist
activity and related actions by the United States abroad may adversely affect the company’s
businesses and economic conditions as a whole; 5) changes in the interest rate environment
reduce interest margins and impact funding sources; 6) changes in foreign exchange rates
increases exposure; 7) changes in market rates and prices may adversely impact the value of
financial products; 8) legislation or regulatory environments, requirements or changes
adversely affect the businesses in which the company is engaged; 9) changes in accounting
standards, rules or interpretations, 10) litigation liabilities, including costs, expenses,
settlements and judgments, may adversely affect the company or its businesses; 11) mergers
and acquisitions and their integration into the company; and 12) decisions to downsize, sell or
close units or otherwise change the business mix of any of the company. For further
information regarding Bank of America Corporation, please read the Bank of America reports
filed with the SEC and available at www.sec.gov.
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3. Contents
Online banking industry landscape
Market positioning and successes
Why online banking is important
Strategies for growing the e-Commerce business
Opportunities and threats
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4. Industry Landscape
Key Industry Trends
Growth of online U.S. households
Broadband penetration
Online banking household growth
Online bill pay growth
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5. Leading Market Share
Market Share
No. 1 Retail deposits 13.2 %
No. 1 Online Banking* 37.0 %
No. 1 Online Bill Pay* 67.0 %
No. 1 Small Business* 22.4 %
No. 1 Credit Card* 20.6 %
No. 1 Debit Card 16.5 %
No. 1 Home equity * 9.5 %
No. 6 First mortgage* 3.4 %
No. 2 Merchant Services* 16.0 %
*Credit Card/OLB data is Q3 2006
*Merchant Services/Small Bus 4Q 2005
5 *First Mortgage/Home Equity FY2006

6. Online Banking Growth
21.2 Million Online Banking Active Users
21.2
14.7
12.4 11.1
7.3
7.2 5.8
3.2 10.1
6.6 7.4 Bill Pay users
4.0
Q4 2003 Q4 2004 Q4 2005 Q4 2006
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7. Why Online Banking Is Important
Incremental Online Customer Relationship Value*
28% 27%
15%
Deposit Loan Profitability
Balances Balances
*Three years after going online, combined access-only
7 and bill pay customers

8. Leadership Among Top Websites
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9. Why Online Banking is Important: Service Into Sales
Sales of Online Products
% increase
45%
61%
90%
66%
2002 2003 2004 2005 2006
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10. Online Sales Growth
Sales Growth Q4 2006 vs Q4 2005
200%
112%
34% 37% 30% 40%
25% 16%
Checking Savings Debit Credit 1st Home Insurance Total
Card Card Mortgage Equity Production
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11. Diversifying Distribution
Product Sales Mix % by Channel
36.5MM
8.1%
32.3MM
29.5MM 10.9%
14.3%
Direct Mail
54.2%
51.0% Banking Center
68.4% E-Commerce
Other
11.8% 15.8%
7.7%
26.3% 21.9%
9.6%
2004 2005 2006
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12. Lowering Costs
Credit Card Origination Costs
Avg. cost $109 $100 $84
25%
$164
49%
65%
37% $46 Direct Mail
Banking Center
34%
E-Commerce
22%
12%
$36 Other
7%
2%
26%
10% 10%
2004 2005 2006
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13. Growth Opportunities: Affinity Relationships
• More than 5,000 organizations
endorse our products including:
– 1,400 professional
organizations
– 900 colleges and universities
– 600 sports related
organizations
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14. Taking Learning to Affinities
Partnership with L.L. Bean:
• Prominent homepage
placement on L.L.Bean.com
• “You Could Have Saved”
campaign
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15. eMerchandizing BAC.com
• Best in class online retail
capabilities
• Creative quality
• Value propositions
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16. International
• Online contributes more than
40% of U.K. sales
• Additional opportunity in Ireland,
Spain and Canada
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17. Lowering Costs: Card Statement Suppression
• Suppression functionality
offered to customers
• Immediate acceptance
• Innovative and cost efficient
• Environmentally friendly
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18. Innovation: Budget & Expense Management
• Expense categorization/ • Reporting capability
budgeting tools • Cross-sell opportunities
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• Automatic transaction assignment

19. Small Business Opportunities 24x7 Expansion…
• Online invoicing
• Online payments
• Online payroll
• Cross-sell on consumer pages
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20. $0 Trade
• Innovative, first to market
offering launched in Q406
• Nationwide launch
complete by Q1
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21. Web-Based ATM Opportunities
• Low-cost channel
• Reduce teller lines
• Targeted cross-sell
• Customer channel choice
• Same “look and feel”
• Customer satisfaction
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22. E-Commerce Threats
“To what extent do you agree with the following statement:
Concern about phishing has caused me to …”
Stop using online banking
or bill pay 14%
Not enroll in online
banking or bill pay 19%
No longer open emails
that say they are from 20%
my financial provider
Not apply online for a 26%
financial product
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Source: Forrester. Base: US online consumers who answered “agree” or “strongly agree”

23. Best-In-Class: SiteKey
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24. Recognition: SiteKey
“THANK YOU for the extra level of protection via the SiteKey.”
“I feel more confident knowing that I am
accessing a ‘true’ Bank of America site.”
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25. E-Alerts: Balance, Payments, Security
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26. Recognition: Service, Sales and Security
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27. Questions and Answers
www.bankofamerica.com
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