PPT introduction 1: The first slide is the cover of my whole ppt, which contains the title and my name. 2: In the second slide, I will talk about the goals of the whole strategy. Which is to gain impression and loyalty from our exist and potential customers. And to build a positive brand image. 3: The whole third slide is about our target audience. we tend to focus on those people who needs a car, who wants to replace his/her, and who couldn’t decide which car they should purchase and who wants the best deal when it comes to purchasing car. 4: This slide is a summary of main way that we are going to use for the strategy--phone app. 5: This is a picture of the phone app. 6: This is a rather important slide out of all, for it is a description of the phone app. It is similar to the goal of the strategy but it is more detailed. Our goal of using phone app is to speed up the processes for customers to have an understanding of what we are, or who we are. To do that, we provide three start options: “Make&Model, Vehicle Type, and Price” The reason it was made that way was because it is targeting different types of customers, from brand perspective, from the different types, and also differentiated from different prices. 7: This slide contains our slogan and logo. 8: This is slide for the cost of the strategy. 9: There is a brief summary of the benefits of the strategy. 10: Reference page.

1. •Digital Strategy of
CarMax
by Qiu Du

2. Goals
 Gain first impression
 Gain loyalty
 Establish brand image

3. Target Audience
 People who needs a car
 People who wants to replace his/her car
 People who cannot decide what to buy
 People who wants the best deal

4. Strategy
 The whole stragety will be mainly focusing on our phone
app

5. Phone App

6. Phone App
 To speed up the processes for customers to have an
understanding of what we are, or who we are
Three start options: “Make& Model, Vehicle Type, and Price.”
Representing brand image

7. Slogan
 "Start Here"
 "The way car buying should be"

8. Cost
 Approximately “$37,700”
 Low cost, comparing to the long-term revenues that would
be generating from future cash flows.

9. Benefits
 To spread out the words
 Convenient for customers who do not have time
 90% of the Americans adults own a smartphone.

10. Reference
 www.pewinternet.org/fact-sheets/mobile-technology-fact-
sheet/
 http://howmuchtomakeanapp.com/estimates/results