How to Increase Sales with SEO
Upcoming SlideShare
Loading in...5
×
 

How to Increase Sales with SEO

on

  • 412 views

The webinar covers the following issues: ...

The webinar covers the following issues:

* target audience definition and competition awareness

* important technical issues that can affect sales

* SEO tips and tricks that work for sales

Mostly the webinar will emphasize little trifles that are often overlooked or neglected by the webmasters. The webinar does not cover basic, primary SEO things; it presupposes some basic knowledge of SEO and implementation of traditional, universal SEO besides the tips provided in this webinar.

Statistics

Views

Total Views
412
Views on SlideShare
412
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How to Increase Sales with SEO How to Increase Sales with SEO Presentation Transcript

  • How to increase sales with SEO?Anna Korolekh, WebinarSEO analyst© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Strategic marketing differences for small businesses Low budgets Cannot afford waiting Cannot afford investing in risky advertising methods or the ones with low ROI© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Target audience definition, competition awareness “All the people interested in our services!” “Health and “Teenagers! beauty niche!” consider the client base that you already have carefully make polls and surveys on your site (use free tools like http://www.websitegoodies.com/tools/polls.php and others)© 2012 Promodo www.promodo.com United Kingdom United States+1 347 809- contact@promodo.com +44 0203 1376 681 34-86
  • How do you beat the “big guys”? The more specific you get – the less competition you have Look at the competition in your niche and try to spot the things and opportunities your competitors are missing Do not say we will deliver anything anywhere, say we will deliver exactly what you are looking for exactly where you want it to be, cause that is what we are particularly good at!© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • What do you do about the audience you have defined? How do you target exactly them? Pay attention to your domain name (ccTLDs) Set geographic targeting in Google Webmaster Tools Create content crucial for your target audience, interact with your visitors© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Technical tips and tricks Host your site in the country of your target audience Use cached versions of pages, where appropriate Compress the images on your site, try to keep the size of full images 100kb maximum and the size of small images or thumbnails not more than 2kb. /http://www.gimp.org Use as little components of the page as you can manage Put your scripts and CSS sheets into a separate external file instead of inlining them into the page itself Monitor your loading speed (Webmaster Tools, http://mon.itor.us)© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Site URLs One more thing that should be configured on the site’s engine side is the URLs site.com/tyu12345/po098798?nm700 site.com/shoes/women/flip-flops.htmll© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Titles and Descriptions Make sure your titles give a clear idea of what the page is about: Use your keywords in the title, but never stuff more then two repetitions of one and the same word: Put the most important key phrase at the beginning and close the title with your brand:.© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • More on Titles… Make sure all of your landing pages have unique titles, as I am sure you don’t want to lose them in supplementary results:© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • And More … There are some special characters that can be used in the title tags and which Google will pick up and display in the SERPs: HTML View & & & © © © ® ® ® ™ ™ ™ • • • § § § — — — ¤ ¤ ¤ £ £ £ € € € ° ° ° » » » ¼ ¼ ¼ & & &© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Description Tag Optimizing the description tag make sure it has a clear call to action in it. Use your best prices, bonuses, discounts, your contact information in it, anything that can catch a user’s eye: Use microformats for addresses, products, recipes, people, reviews, events, music anything you have on your site that can be micro formatted to form rich snippets in Google SERPs. Remember that rich snippets have much higher CTR than ordinary results do.© 2012 Promodo www.promodo.com www.promodo.com United Kingdom United States contact@promodo.com contact@promodo.co +44 0203 1376 681 +1 347 809-34-86 m
  • Rich Snippets and Microformats Microformats - simple entities used on web pages to describe a specific type of information — a review, an event, a product, a business, or a person. Each entity has its own properties (name, address, job title, company etc.). http://microformats.org/tag/google http://support.google.com/webmasters/bin/answer.py?hl=en&answer=146897 And of course keep in mind that for traditional title and description Google will only show in its SERPs - 65 characters for the title and 150 for description, +/- 2 characters© 2012 Promodo www.promodo.com www.promodo.com United Kingdom United States contact@promodo.com contact@promodo.co +44 0203 1376 681 +1 347 809-34-86 m
  • Do not forget about traditional SEO! Traditional and universal SEO tactics are a must! Create and submit sitemaps Block all the service and duplicate pages in robots.txt file Optimize pages content with <h1>, < h2>, <strong> tags Use smart internal linking, no follow the links to service pages and accessory, unimportant pages. Pay attention to the way you link to your site either from your own website or from other resources. Always link in a canonical way! At keyword research stage do not forget about the choices you’ve made defining your target audience and the fact that you do not have to compete with the big guys in your reach. Develop a good list of long tail keywords. Go for the words which show the user intent clearly and do not confuse them. Add geographical modificators to your key phrases.© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Google Local and Google Shopping Search Google Local Business (www.google.com/placesforbusiness) Google Shopping Search (www.google.com/merchants)© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Some Tips on Optimizing for Local Search About 80% of people perform local searches! Fill in as detailed information in your Google Local Business account as possible. Make sure that your landing pages all mention your address. Use microformats for company addresses on all the landing pages. Monitor your reviews on Google Maps. Make use of new opportunity Google has recently offered, post photos of your restaurant, hotel or shop or any establishment on Google maps with Google Street View and create 3D tours. Submit your site and your business for review to big and authoritative resources of your niche.© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Some Tips on Optimizing for Shopping Search . Only 6-7% of searchers use Google Shopping search, but those 6-7% are 100% buyers + best shopping search results pop up in the top 20 of the universal search results! Make sure that your site is in the language of the country you are targeting and has the prices in the official currency of that country. Use keywords in your product Title and Description, but not more than twice. Add unique UPC codes or Manufacturer Part Numbers to all of your products. Add user reviews and shipping costs. Products that have Google checkout payment method available have a certain benefit in Google Shopping Search. Update you product feed regularly (1-2 per month). Use microformats for your products. Make sure you have high quality images and thumbnails of your products.© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Track, Monitor and Analyze!© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Takeaways SEO is a perfect tool for small businesses promotion Plan your SEO campaign carefully, monitor and spy on your successful competitors Spare no effort on keyword research as it is the foundation of your future success Examine your landing pages and optimize them both for search engines and real visitors Pay attention to the content — the text of the title and body needs optimization first of all Treat link building seriously, be patient and get great results in the long run Follow the latest trends in SEO, optimize for alternative ways of searches Track, monitor and analyze your performance regularly© 2012 Promodo www.promodo.com United Kingdom United States21.3.11 contact@promodo.com +44 0203 1376 681 +1 347 809-34-86
  • Thank you for your attention! Anna Moseva Promodo a.moseva@promodo.com www.promodo.com© 2012 Promodo www.promodo.com United Kingdom United States contact@promodo.com +44 0203 1376 681 +1 347 809-34-86