The most successful CFOs are the ‘go to’ strategic resource for the CEO. As Chief Trusted Advisor, they provide valuable business insights, strategic recommendations, and help define the future direction of their companies.
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CFO to Chief Trusted Advisor: Earning that Role with Your CEO
1. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
CFO to Chief Trusted Advisor:
Earning that Role with Your CEO
2. • Deliver strategic insights to your company’s CEO
proactively
• Earn the position of Chief Trusted Advisor for your CEO
• Anticipate key questions your CEO & Board of Directors
will ask before they are asked
After attending this event you will be able to:
Learning Objectives
3. Proformative is the leading educational resource for corporate finance
professionals.
Announcing the new Proformative Academy:
• On demand video courses taught by peers and SMEs
• Over 150 finance and accounting courses and growing rapidly
• CPE for CPAs, CMAs, CTPs, and CIAs
Check it out at www.ProformativeAcademy.com
Welcome to Proformative
4. Ask, Share, Learn – Within the Largest Community of Corporate Finance Professionals
CFO to Chief Trusted Advisor: Earning
that Role with Your CEO
Blair Cook, Corporate Director, Clarke Inc.
Mark Richards, VP of Finance & Operations, RBA Consulting
Vijay Ramakrishnan, Director, Cloud Solutions, Intacct
5. Trusted Advisor to the CEO
• The definition of a Trusted Advisor
– What does the CEO want? Need?
– Identifying attributes
6. Developing the Necessary Perspective
• Establishing rapport
– CEO, Board
– Executive peers
• Understanding the business
– Mission/vision, strategy, execution
– Observing the company, the market
• Monitoring the business - KPIs
7. Potential Challenges
• Aligning with CEO perspective, executive perspectives
• Preconceptions about the role of finance
• Lack of time
• Lowered trust: mistakes and recovering from them
8. Your Team and Its Impact
• Trusted advisor or trusted team?
• Managing your team
– Team strategy
– Hiring and skills
– Role of automation and technology
9. Technology and Its Impact
• Finance ownership of corporate technology
• Understanding how technology shapes company
success
• Quality, granularity, business relevance of data
10. Why Financial Managers Love Intacct
Track true financials and operations
Visibility for planning/strategy
Flexibility as needs change
Drive performance
and growth
Managing for Long-Term
Process automation
Oversight and controls
Accuracy and compliance
Make my business
more efficient
Better Every Day
With Intacct, you can do both
11. Growth Companies Rely on Intacct
Services Consumer
HealthcareSoftware
HospitalityOtherNonprofit
FOUNDATION
8,500+ Companies
Real
Value
51,000+
Business
Entities
95%
Customer
Satisfaction
12. Thank you for your interest in this presentation.
View the on-demand webinar or download the full
presentation at:
www.Proformative.com
CFO to Chief Trusted Advisor: Earning that
Role with Your CEO
Editor's Notes
Our clients tell us that their businesses are forever changed with Intacct. Why do they love us? Two reasons.
First, we make their businesses more efficient. By automating processes, improving oversight and controls and increasing accuracy and compliance, we simply make their business run better. This is the every day, every week, every month stuff. With Intacct we keep your business running more efficiently, while letting each part of the organization use the best tools for their part of the job.
But that’s not enough.
Second, we also empower them to drive performance and growth. As financial managers you’re asked to do more than execute a process. You’re expected to provide information – valuable information, across multiple entities – to run your business better. Lots of solutions can give you a snapshot dashboard of metrics. ONLY Intacct lets you dig deeper to understand the true dynamics of your business. ONLY Intacct provides visibility into both your financial and operating data letting you make better long-term, strategic decisions.
And, we’re flexible. Multi-entity companies, such as yours, are dynamic. As your needs change, so does Intacct. We help you manage your business for the long term.
Efficiency plus growth. With Intacct you get both.
You can take comfort in knowing that many of the fastest-growing companies are using Intacct to automate their processes and eliminate their business challenges. You’re not alone in dealing with those process and business challenges.
We’ve heard similar stories from other clients who now rely on Intacct to make their business more efficient and help them grow faster. The most successful IPOs of each of the last two years are running on Intacct because of flexibility of our system to respond to the dynamic requirements in their fast paced businesses.
Across Intacct, we work with over 6,000 companies, representing over 35,000 business entities who are all realizing tremendous value.
We are their partner of choice because we are focused and are focused on their long-term success which is why we experience 95%+ customer satisfaction. Everyone in our company is compensated on customer satisfaction, and you will see a cultural difference between Intacct and others you may be considering.