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THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS

Higher Growth, Not Hire Staff:
Using Cloud Financials to Grow Without Hiring
Marc Linden, CFO, Intacct
•

•
•
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•
•
•
THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS

Higher Growth, Not Hire Staff:
Using Cloud Financials to Grow Without Hiring
Marc Linden, CFO, Intacct
What Does Finance Do?

Finance
Professional
What the Rest of the Company
Thinks I Do

What My Mom Thinks I Do

What My Friends Think I Do

What I Think I Do
5

What I Really Do
Agenda
•
•
–
–
–

•
•
–
–
–
–

6
Drivers for Finance and Accounting Hiring

Software International Inc.
USD

•
•
•

•
•
•

•

7

Software
Development
Israel
(ILS)

Software
US
(USD)

Buddy
Software
(USD)
(acquisition)

Software
Japan KK
51% ownership

(Yen)

Software
Development
India
(INR)

Software
Sales
UK
(GBP)

Software
Sales
Europe
(EUR)
The Risks of Hiring in Response to Growth
•
•
•
•

A Better Alternative: Cloud Financials
8
Agenda
•
•
–
–
–

•
•
–
–
–
–

9
Power Global Growth

Mobile workforce management software company
• Rapid growth in field staff
• Operations in US, Brazil, Germany, Poland, and UK
• Manual processes weighing down staff
– Reporting on profitability by customer, project

– Reviewing and processing expenses
– Order processing

10
Power Global Growth

•
•
•
Period Close

Project Accounting

Financial and
Management Reporting

Expense Management

•

Consolidation

Revenue Management

•

Quote-to-Cash

Business Integration

Procure-to-Pay

Inventory Management

Cloud Technology

11

•

“

As a growth company people were learning
new behaviors and responsibilities. Intacct
helped us to grow and manage that.
- Jim Bokar, Controller

”
Reporting and Controls for Going Public

Software provider to global property and casualty insurers
• IPO in 2012
• Need for accurate reporting
– Historical with three years of data
– GAAP and management reporting
– Standard and custom reporting
– Drive 3–4 year forecast
12
Reporting and Controls for Going Public

•
–
–
Period Close

Project Accounting

Financial and
Management Reporting

Expense Management

Consolidation

Revenue Management

Quote-to-Cash

Business Integration

Procure-to-Pay

Inventory Management

Cloud Technology

13

•

•
Lose the IT Shackles

Nonprofit educational organization
• 25% yearly growth in orders

• No integration between finance, e-commerce, and CRM systems
• Difficulties in scaling IT
– System instability from growth

– Upgrading and maintaining servers
– Maintaining physical environments and infrastructure

14
Lose the IT Shackles

•
–

Period Close

Project Accounting

Financial and
Management Reporting

Expense Management

Consolidation

Revenue Management

Quote-to-Cash

Business Integration

Procure-to-Pay

Inventory Management

–
–

Cloud Technology

15

•

“

We liked the idea of a cloud-based solution
that wasn’t tied to the Microsoft platform so
we could avoid ongoing costs.
- James Linday, CFO

”
Agenda
•
•
–
–
–

•
•
–
–
–
–

16
THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS

Higher Growth, Not Hire Staff:
Using Cloud Financials to Grow Without Hiring
Jurate Baubliene, Finance Manager, Meetup
Meetup, Inc.
Total Members

13,365,028

Organizers

103,341

Meetup Groups

126,739

Millions

Active Members
2.8
2.4
2
1.6

1.2

Meetups in past 30 days

388,960

0.8

0.4

18

Jan-13

Sep-12

Jan-12

May-12

Sep-11

Jan-11

May-11

Sep-10

Jan-10

May-10

Sep-09

Jan-09

May-09

Sep-08

Jan-08

May-08

Sep-07

0

Jan-07

2,645,863

May-07

RSVPs to Meetups in past 30 days
About Us

19
Driving the Change
•
•
•

•
•
•

•

20
And We Said to Ourselves….

21
We Searched, and We Searched, and…

•
•
•
•

22
Just 2 Months Later
•
•
•
•
•

•

•

23
And Guess What?

24
Agenda
•
•
–
–
–

•
•
–
–
–
–

25
Reporting and Total Visibility, with No Manual Effort

Stakeholder Needs
Regulatory

Management

Ad-Hoc

• In real time
Granularity
Summary

Intermediate

Transaction

• No maintenance
required

Business Drivers
Vendor Project Offerings and more…

Performance Measures
Operational

Financial

Basis / Books
Cash
26

• No external tools

Accrual

• Single “truth”
Eliminate Redundant Data Entry
with Seamless Integration

CRM
CRM
CRM

Fixed
Sales
Payroll
Budgetin
Fixed
Sales
Payroll
Budgetin
Assets
Tax
g
Budgeting
Fixed
Sales
Payroll
Assets
Tax
g
andand
Assets
Tax
and
Planning
Planning
Planning

Best in Class
Best in Class
Financials
Best-in-Class Financials
Financials

AICPA preferred
AICPA preferred

27

• Freedom to
choose the best
solutions
• 21st century
cloud integration
• Vendor supported
Automate Financial Processes
•
–
–
–
–

Consolidated
Statements

•
–

Review

Close Books

–

•
–
–
–

•
–

•
28

Consolidation &
Elimination

Automated
Adjustments
Automate Business Processes

Price List

Sales

Finance
Collect

Quote

Contract

Order

Invoice
Recognize
Revenue

Customer Master

•
•

Consistent data across entire company

•

Entire process is visible and accurate

•
29

Integrated quote-to-cash recognition

Lower costs and greater efficiency
Cloud Financial Management

Integration

Automated
Financial
Processes

Robust
Reporting &
Visibility

Automated
Business
Processes

Cloud Financials

30
The Cloud Lets you Access your
Data from Anywhere
•
HR

•

SERVICES

MANUFACTURING

•
•

SUPPLY
CHAIN

SALES

31
The Cloud Gets You Out of the
“No Value Added” IT Business
•

•
–
–
–
–

•

32
The Cloud Brings You Closer to Your Vendor

Customer
Feedback

33

Continuous
Innovation

Rapid
Access to
New
Features
The Cloud Provides Scale to Support Growth

•
•

•
•
•

34
Intacct: Trusted Partner of
Forward Thinking Organizations
35,000+ Business Entities

Customers
6,200+

5,000
4,000
3,100
2,400

22 Top 100 CPA Firms

Preferred Provider

Industry-Leading 95%
Customer Satisfaction and Retention

2008 2009 2010 2011 2012

Fastest-growing cloud financial management provider

35
Interested in Learning More?
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37
Higher Growth, Not Hire Staff
Higher Growth, Not Hire Staff

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Higher Growth, Not Hire Staff

  • 1. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS Higher Growth, Not Hire Staff: Using Cloud Financials to Grow Without Hiring Marc Linden, CFO, Intacct
  • 4. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS Higher Growth, Not Hire Staff: Using Cloud Financials to Grow Without Hiring Marc Linden, CFO, Intacct
  • 5. What Does Finance Do? Finance Professional What the Rest of the Company Thinks I Do What My Mom Thinks I Do What My Friends Think I Do What I Think I Do 5 What I Really Do
  • 7. Drivers for Finance and Accounting Hiring Software International Inc. USD • • • • • • • 7 Software Development Israel (ILS) Software US (USD) Buddy Software (USD) (acquisition) Software Japan KK 51% ownership (Yen) Software Development India (INR) Software Sales UK (GBP) Software Sales Europe (EUR)
  • 8. The Risks of Hiring in Response to Growth • • • • A Better Alternative: Cloud Financials 8
  • 10. Power Global Growth Mobile workforce management software company • Rapid growth in field staff • Operations in US, Brazil, Germany, Poland, and UK • Manual processes weighing down staff – Reporting on profitability by customer, project – Reviewing and processing expenses – Order processing 10
  • 11. Power Global Growth • • • Period Close Project Accounting Financial and Management Reporting Expense Management • Consolidation Revenue Management • Quote-to-Cash Business Integration Procure-to-Pay Inventory Management Cloud Technology 11 • “ As a growth company people were learning new behaviors and responsibilities. Intacct helped us to grow and manage that. - Jim Bokar, Controller ”
  • 12. Reporting and Controls for Going Public Software provider to global property and casualty insurers • IPO in 2012 • Need for accurate reporting – Historical with three years of data – GAAP and management reporting – Standard and custom reporting – Drive 3–4 year forecast 12
  • 13. Reporting and Controls for Going Public • – – Period Close Project Accounting Financial and Management Reporting Expense Management Consolidation Revenue Management Quote-to-Cash Business Integration Procure-to-Pay Inventory Management Cloud Technology 13 • •
  • 14. Lose the IT Shackles Nonprofit educational organization • 25% yearly growth in orders • No integration between finance, e-commerce, and CRM systems • Difficulties in scaling IT – System instability from growth – Upgrading and maintaining servers – Maintaining physical environments and infrastructure 14
  • 15. Lose the IT Shackles • – Period Close Project Accounting Financial and Management Reporting Expense Management Consolidation Revenue Management Quote-to-Cash Business Integration Procure-to-Pay Inventory Management – – Cloud Technology 15 • “ We liked the idea of a cloud-based solution that wasn’t tied to the Microsoft platform so we could avoid ongoing costs. - James Linday, CFO ”
  • 17. THE RESOURCE FOR CORPORATE FINANCE, ACCOUNTING & TREASURY PROFESSIONALS Higher Growth, Not Hire Staff: Using Cloud Financials to Grow Without Hiring Jurate Baubliene, Finance Manager, Meetup
  • 18. Meetup, Inc. Total Members 13,365,028 Organizers 103,341 Meetup Groups 126,739 Millions Active Members 2.8 2.4 2 1.6 1.2 Meetups in past 30 days 388,960 0.8 0.4 18 Jan-13 Sep-12 Jan-12 May-12 Sep-11 Jan-11 May-11 Sep-10 Jan-10 May-10 Sep-09 Jan-09 May-09 Sep-08 Jan-08 May-08 Sep-07 0 Jan-07 2,645,863 May-07 RSVPs to Meetups in past 30 days
  • 21. And We Said to Ourselves…. 21
  • 22. We Searched, and We Searched, and… • • • • 22
  • 23. Just 2 Months Later • • • • • • • 23
  • 26. Reporting and Total Visibility, with No Manual Effort Stakeholder Needs Regulatory Management Ad-Hoc • In real time Granularity Summary Intermediate Transaction • No maintenance required Business Drivers Vendor Project Offerings and more… Performance Measures Operational Financial Basis / Books Cash 26 • No external tools Accrual • Single “truth”
  • 27. Eliminate Redundant Data Entry with Seamless Integration CRM CRM CRM Fixed Sales Payroll Budgetin Fixed Sales Payroll Budgetin Assets Tax g Budgeting Fixed Sales Payroll Assets Tax g andand Assets Tax and Planning Planning Planning Best in Class Best in Class Financials Best-in-Class Financials Financials AICPA preferred AICPA preferred 27 • Freedom to choose the best solutions • 21st century cloud integration • Vendor supported
  • 28. Automate Financial Processes • – – – – Consolidated Statements • – Review Close Books – • – – – • – • 28 Consolidation & Elimination Automated Adjustments
  • 29. Automate Business Processes Price List Sales Finance Collect Quote Contract Order Invoice Recognize Revenue Customer Master • • Consistent data across entire company • Entire process is visible and accurate • 29 Integrated quote-to-cash recognition Lower costs and greater efficiency
  • 30. Cloud Financial Management Integration Automated Financial Processes Robust Reporting & Visibility Automated Business Processes Cloud Financials 30
  • 31. The Cloud Lets you Access your Data from Anywhere • HR • SERVICES MANUFACTURING • • SUPPLY CHAIN SALES 31
  • 32. The Cloud Gets You Out of the “No Value Added” IT Business • • – – – – • 32
  • 33. The Cloud Brings You Closer to Your Vendor Customer Feedback 33 Continuous Innovation Rapid Access to New Features
  • 34. The Cloud Provides Scale to Support Growth • • • • • 34
  • 35. Intacct: Trusted Partner of Forward Thinking Organizations 35,000+ Business Entities Customers 6,200+ 5,000 4,000 3,100 2,400 22 Top 100 CPA Firms Preferred Provider Industry-Leading 95% Customer Satisfaction and Retention 2008 2009 2010 2011 2012 Fastest-growing cloud financial management provider 35
  • 36.
  • 37. Interested in Learning More? • • • • • 37