Digital marketing is a cost-effective place to start utilizing the internet, mobile phones, display advertising & other digital channels. Lets take a closer look as to how digital marketing can work efficiently for your startup

1. How To Make Digital Marketing Work Efficiently
For Your Startup

2. Agenda
• Digital marketing for Startups
• How a Startup can use Digital Marketing Work Efficiently
– Identify alternatives that make sense for your business
– Outline a unique spark for your brand
– Define the best digital channels
– Generate & leverage engaging & relevant content
– Boost ongoing social media customer conversations
– Simplify marketing over time & measure what matters
• Points To Remember

3. Digital marketing for Startups
• Digital marketing is a cost-effective place to start utilizing the internet,
mobile phones, display advertising & other digital channels
• It is important to place limited resources of a startup to get the biggest
return for your investment

4. Let us take a closer look at
How A Startup Can Use Digital Marketing To Work Efficiently

5. Identify Alternatives That Make Sense For Your Business
• Various new platforms emerge regularly to digitally market businesses
• Resist falling prey to new attractive online platforms, channels & tools
• All platforms may not make much sense to your business
• Disregard the big budget items if your startup budget is small
• It is neither necessary nor needed to satisfy or work on all platforms
• Put your brains before your budget, keep it modest & find ideas everywhere

6. Outline A Unique Spark For Your Brand
• Marketing your brand is an important strategy
• Entrepreneurs need to market the brand with a message & something
that stands out & defines the brand
• Convey a single & unified brand message & experience
• Digital marketing can help you build brand awareness
• It is all about telling impressive stories with your brand, creating a voice
& graphics with engaging icons, colors, patterns & movement

7. Define The Best Digital Channels
• No one social media platform can fit for all businesses
• Different types of businesses will require different platforms to market
their products or services
• Objectives need to be specific, measurable, attainable, relevant &
time-related
• It is important to know on which platforms your target audiences hang
out the most

8. Generate & Leverage Engaging & Relevant Content
• Blogs, podcasts, videos etc., are some sources from which a digital
marketing content path is drawn
• Build a strategic map & a strategy to get to your final objective
• Engagement shows involvement of your target customers, thus
providing knowledge of your business
• Posting content relevant to your business will attract more of your
target audience

9. Boost ongoing social media customer conversations
• Social media platforms are the most convenient way for customers to
interact
• Key to customer interaction is listening first, then asking questions
about what customers need & like, not telling them what you have
• Social media is a perfect vehicle for conversations
• Questions can trigger conversations & turn fear into opportunities

10. Simplify Marketing Over Time & Measure What Matters
• Simplification begins with a strategy to filter all initiatives
• There should be a steady agenda & editorial calendar
• Content can then be tirelessly reused from social media to a blog to white
paper or an e-book & results measured
• For good content, less is more

11. Remember…
• Marketing is more important than ever to the growth and vitality of
a startup
• Digital marketing is the way to outshine without breaking your
budget
• To be effective, even digital requires a strategy, focus on relevant
channels, & integration of the brand spark & promise into every
message
• The best entrepreneurs figure out how to do more with less

12. Images Are For Representation Purposes Only