CIPR PRide Awards - Home Counties South
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Social media analysis from the CIPR Pride Awards 2013 in Brighton.

Social media analysis from the CIPR Pride Awards 2013 in Brighton.

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CIPR PRide Awards - Home Counties South Presentation Transcript

  • 1. CIPR PRide Awards 2013 Social media highlights PRide Home Counties – 4th December Contact: Darryl Sparey Brand Insight Director darryl.sparey@precise.co.uk T: +44 (0)20 7264 4768 www.precise.co.uk
  • 2. Highlights 121 mentions Most used hashtag #PRideHCS 107 mentions 96,348 followers reached 112,476 Twitter followers reached 2 Most prolific tweeter: Moat (@moathomes) 13 tweets Most retweeted user: Tanya Houston (@tanyawildwood) 13 re-tweets 121 tweets CIPR PRide Awards 2013
  • 3. Trend in mentions Volume 120 100 80 60 40 20 0 3 CIPR PRide Awards 2013
  • 4. What were people talking about? Live analysis from Precise Media Platform+ 4 CIPR PRide Awards 2013
  • 5. Most prolific Twitter users Author Tweets Followers Moat 32,084 13 2,468 Cobb PR 8,264 8 1,033 Annabel Conn 1,463 7 209 Flo Powell 1,015 7 145 Marilyn DiCara 2,334 6 389 Darryl Sparey 8,766 6 1,461 MidnightComs 3,250 5 650 Wildwood PR 2,676 4 669 Tanya Houston 1,302 3 434 Geoff Loader 12 3 4 CIPR_HCS 330 3 110 Boost Marketing 1,674 3 558 Karen Tippett-Lehane 9,552 3 3,184 Specialist Speakers 1,794 2 897 Lindsey Collumbell 3,506 2 1,753 Alex Webb 946 2 473 Brighton Met 2,104 2 1,052 Shereen Russell 690 2 345 E. Austerberry 674 2 337 Jeff Hayward 550 2 275 Lynne East 5 Reach 504 2 252 CIPR PRide Awards 2013
  • 6. Top Twitter users Most prolific Twitter user Largest audience reached on Twitter Moat Moat Karen Tippett-Lehane Cobb PR Darryl Sparey Flo Powell Cobb PR Annabel Conn Ronke Lawal Darryl Sparey Precise Marilyn DiCara Lindsey Collumbell MidnightComs Checkatrade.com Wildwood PR MidnightComs Karen Tippett-Lehane Cool Brighton Boost Marketing Wildwood PR CIPR_HCS Clare Rogers Geoff Loader Marilyn DiCara Tanya Houston Brighton Met Lynne East Specialist Speakers Jeff Hayward Boost Marketing E. Austerberry Annabel Conn Shereen Russell Tanya Houston Brighton Met redbrand live! Alex Webb Nicky Rudd Lindsey Collumbell Ian Chisnall Specialist Speakers 0 5 10 Volume 6 CIPR PRide Awards 2013 15 0 5,000 10,000 15,000 20,000 Volume 25,000 30,000 35,000
  • 7. About… MP+ Social This analysis was produced by Precise using our MP+ Social service. MP+ Social provides real-time access to your coverage from all social media channels - Facebook, Twitter, YouTube, blogs and forums - and enables you to quickly identify the most influential content and the impact of social content on your profile. Find out more here. Precise Precise is a business information group that provides media monitoring and media analysis services and software applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in providing integrated access to social media and mainstream news and analytics in a single timeline. We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards. Find out more here. 7 CIPR PRide Awards 2013
  • 8. Thank you