CIPR Pride Awards, Northern Ireland

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Social Media highlights from the CIPR PRide Awards Northern Ireland.

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CIPR Pride Awards, Northern Ireland

  1. 1. CIPR PRide Awards 2013 Social media highlights PRide Northern Ireland – 11th October Contact: Darryl Sparey Brand Insight Director darryl.sparey@precise.co.uk T: +44 (0)20 7264 4768 www.precise.co.uk
  2. 2. Highlights 349 mentions Most used hashtag #PRideNI 293 mentions 323,748 followers reached 384,612 Twitter followers reached 2 Most prolific tweeter: Morrow Comms (@MorrowComms) 22 tweets Most retweeted user: CIPR Northern Ireland (@CIPR_NI) 37 re-tweets 349 tweets CIPR PRide Awards 2013
  3. 3. Trend in mentions 3 CIPR PRide Awards 2013
  4. 4. What were people talking about? Live analysis from Precise Media Platform+ 4 CIPR PRide Awards 2013
  5. 5. Most prolific Twitter users Author Reach Tweets Followers Marc Mallett 50,256 4 12,564 NI Gossip Guy 33,168 4 8,292 Arts & Business NI 18,354 7 2,622 Chris Love 7,280 4 1,820 Kerry McKittrick 7,890 6 1,315 Jason MacKenzie 8,696 8 1,087 Morrow Comms 22,132 22 1,006 Holywood Chamber 3,956 4 989 Nicola Bothwell 4,870 5 974 Johnny Stewart 7,623 9 847 CIPR_NI 9,163 11 833 Christine Watson 4 625 3,888 9 432 Nicola Daly 3,627 9 403 Claire Bickerstaff 1,504 4 376 Victoria Poole 1,570 5 314 Stephen mcgrath 1,400 5 280 Acupof Lee 978 6 163 Sarah Stitt 616 4 154 Kieran Donnelly 600 4 150 Kelly Maguire 822 6 137 Rebekah Emily Cooper 464 4 116 Seona Mc Grath 175 5 35 Sarah Black 5 2,500 Smarts Communicate 48 4 12 CIPR PRide Awards 2013
  6. 6. Top Twitter users Most prolific Twitter user 6 CIPR PRide Awards 2013 Largest audience reached on Twitter
  7. 7. About… MP+ Social This analysis was produced by Precise using our MP+ Social service. MP+ Social provides real-time access to your coverage from all social media channels - Facebook, Twitter, YouTube, blogs and forums and enables you to quickly identify the most influential content and the impact of social content on your profile. Find out more here. Precise Precise is a business information group that provides media monitoring and media analysis services and software applications to public relations, marketing and media professionals. Our recently launched Media Platform+ is unique in providing integrated access to social media and mainstream news and analytics in a single timeline. We are the CIPR’s partner for media monitoring and analysis, and headline sponsor of the CIPR PRide awards. Find out more here. 7 CIPR PRide Awards 2013
  8. 8. Thank you

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