A subsidiary of one of India's largest business houses, the client is a Global IT services company, providing end-to-end solutions to the financial services ecosystem. Recognized by NASSCOM as one of 100 IT Innovators 2007, the company serves Banking, Financial Services and the High Technology markets. The company has delivery centers across the US, Europe, Japan and India.

1. Estimating hi tech
market potential
CASE STUDY
The Client
A subsidiary of one of India’s largest business houses,
the client is a Global IT services company, providing
end-to-end solutions to the financial services ecosystem.
Recognized by NASSCOM as one of 100 IT Innovators 2007,
the company serves Banking, Financial Services and the High
Technology markets. The company has delivery centers across
the US, Europe, Japan and India.
Business Context
Since inception, Prayag’s client had been focused on the
banking and financial services verticals. In 2005, the company
decided to diversify into other verticals to reduce dependence on one vertical.
Subsequently, during a strategic review exercise to chart future growth plans,
the company identified “High Technology” as a new focus vertical. With ambitious
growth plans for this area - $100 million in revenue over 5 years - the company
wished to evaluate the feasibility of achieving this target. In particular, it wished
to evaluate the potential of the Independent Software Vendor (ISV) market in the
Enterprise Solutions space.
Prayag was engaged to estimate the offshore potential for IT services in the High
Technology vertical, including ISVs, and to recommend the necessary steps required
to be taken to achieve the targeted growth.
1 Email: info@prayag.com www.prayag.com

2. Prayag’s Solution
To start with, Prayag team sharpened the scope of the engagement by
defining the High Technology industry. Then, using a combination of
select primary research, secondary research and Prayag’s proprietary
internal knowledge repository, market potential was ascertained.
Market characteristics, competition activity and offshoring potential
of the High Technology and ISV markets were studied. Prayag teams
interviewed senior management from select companies to understand
the industry trends and market potential. Agile methodology was used
for the study – Prayag would report the findings to the client every day
and this provided clarity and helped in refining the study. Though it
involved lot of iterations, the focus was not lost as the client was clear
about what they wanted.
Once the study was conducted, Prayag formulated a strategy for the cli-ent
to enter the specific markets – this included the potential services,
market segments and opportunities that could be addressed. The report
also included a go-to market strategy that chartered the steps to be
taken in order to achieve the desired target growth.
Benefits
Prayag’s research and recommendations provided the client with
relevant insights and understanding of the High Technology and ISV
markets. The company invested its effort, resources and focused on
these verticals based on these recommendations, and is today well on
its way to achieve its target.
CASE STUDY
Services
Provided
• Market Opportunity
Assessment
• Competition Tracking
• Benchmarking Studies
Prayag Consulting Pvt. Ltd.
45/B, 2nd Floor, Front Wing, 1st Main, JP Nagar 3rd Phase, Bangalore - 560 078. INDIA
Phone : 080-41200439
2 Email: info@prayag.com www.prayag.com